What is the procedure for issuing press releases?

Press release is an important propaganda work. The following is the routine release process:

Determine the purpose and content of the release. Before issuing a press release, it is necessary to clarify the purpose and content of the release in order to carry out targeted publicity.

Write press releases. Press releases should be concise, rich in content and clear in expression, and at the same time meet the basic requirements of news, including title, time, place, theme, course of events, relevant persons, etc.

Review and modify. Before issuing a press release, it is necessary to review and modify the press release to ensure that the content of the press release is accurate and reliable, in line with the norms of the news industry.

Selection of distribution channels. The choice of news release channels is also crucial. You can choose traditional media, online media, social media, self-media and other channels for publicity.

Release schedule. The release time is also a factor to be considered, which needs to be arranged according to the urgency of news, audience, publicity effect and other factors.

Evaluation of release effect. After the release of the press release, it is necessary to evaluate the release effect in order to adjust the publicity strategies and measures and improve the publicity effect.

The above is the general process of news release, which needs to be adjusted flexibly according to the actual situation.