Market survey report of hairdressing shop

Market research report of hair salon 1 1. background analysis of market research of hair salon.

In recent years, students' hairdressing behaviors have become increasingly diversified, and the competition among hairdressing institutions around the University of Technology has also intensified. In order to seize the numerous students' consumers in Henan University of Science and Technology, we must understand students' consumption psychology and habits, and make all services and preferential activities targeted. Guide college students' haircut consumption behavior, so as to better serve the haircut industry and college students' customer groups. Therefore, a survey was conducted on the students of Grade 20 17 in Changda University of Technology, and a valid sample of 100 was counted, which mainly covered business administration, accounting, marketing and other majors in the School of Management. The survey date was from March 20 17 to March 20, 2007, and the sampling survey method was mainly adopted.

Second, the purpose of the hairdressing shop market survey

1. Investigate the stability of the development of hair salons in our school.

2. Investigate the trend of students' hairdressing consumption in our school.

3. Predict the prospect of opening a hairdresser's shop in our school.

4. Practice what you have learned. While consolidating book knowledge, we can apply what we have learned.

5, more is an improvement of their own ability. You can not only share others' entrepreneurial experience, but also inspire your own entrepreneurial association.

Third, the design and implementation of the hair salon market survey

3. 1, determine the investigation objectives and methods.

After arranging the investigation task, our group first had a group discussion on the objectives and methods of the investigation after class, and put forward their own opinions and suggestions on these issues. Finally, we decided to investigate the hair salons on campus, and also decided to investigate by questionnaire and inquiry.

3.2. Design and form the first draft of the questionnaire.

While determining the objectives (interviewees) and methods, the group once again discussed by brainstorming. The theme of this discussion is to make a questionnaire. After discussion, the question of the questionnaire was finally decided, and 100 questionnaires were made and printed.

3.3, the specific implementation of the investigation

In our spare time, our group intercepted questionnaires in the stairs of three teaching buildings, an aisle outside the teaching building, a commercial street, a dormitory aisle and a hairdressing shop, and also went deep into the school hairdressing shop to conduct a questionnaire survey on the shopkeepers. After the work, the group will get together in the morning to sort out the questionnaire results, and summarize the answers to the questionnaire questions, free questions and shopkeepers' questionnaires respectively.

Four, the composition of the hair salon market survey object

The main target of hairdressing demand in school is the whole school students; Popular Line (Longxin), Aesthetic Barber Shop (Backstreet), Dongfang (Sancai)

Verb (abbreviation of verb) market research method

The object of the questionnaire survey is the whole school students, and the questionnaire adopts interview and questionnaire survey. Among them, * * * distributed questionnaire 100, 83 valid questionnaires were recovered, and 7 invalid questionnaires 17, which basically achieved the ideal effect. Because the object of the survey is only schools, our group chooses the method of sampling survey for statistical investigation.

Data and analysis of intransitive verbs market survey

1. Do you usually cut your hair on or off campus?

Do you think the price of campus hair salon is reasonable?

How often do you go to the barber shop to get your hair done?

4. How much are you willing to spend to change your hairstyle?

5. Will you accept the hairstyle recommended by the barber?

6. Which of the following factors determines your satisfaction with the hair salon?

7. Are you satisfied with the service of the hairdresser who used to do hair styling?

8. What price do you think is acceptable for a perm?

Seven. comprehensive analysis

From the analysis of market questionnaire, it is found that the stability of hair salon development in our school is poor. On the one hand, judging from the evaluation of students at school, students who have had their hair cut at school generally accept the prices of several hair salons. From the bar chart analysis, the most prosperous period of hair salons is ***3 days from Friday to Sunday, in which the number of people on Monday and Tuesday is relatively greatly reduced, probably because students have normal class hours and have no spare time to enjoy services.

From the favorable comments of the three barbershops, the Oriental Barbershop is undoubtedly the most influential one, but from the analysis of the daily passenger flow of their three stores, Weimei has an average of about 9 people coming to the store for hairdressing every day, and the popular line has an average of about 6 people coming to the store for hairdressing every day. However, on average, Weimei Barbershop maintains about 12 people to go to the store for hairdressing every day. Our group believes that the reasons are as follows: First, because the popular line is located in Longxin, there are more boys than girls. Compared with the oriental barber shop, the aesthetic barber shop is located in the backstreet, close to the medical college, and the flow of people is huge, so the marketing volume is relatively large;

Second, because the Aesthetic Barber Shop is a newly opened hairdressing shop, students are trying to spend money, including not only the relatively reasonable price and the good service attitude of employees, but also the barber's skills. Therefore, judging from the operation of these hair salons, our group believes that our school is indeed a huge hair consumption market, because from the analysis of the school's geographical location, the number of hair salons and huge potential customers, we believe that the prospects and trends of our school's hair salon market are limitless. However, there is competition in any market. In the fierce competition market, if you operate with superior management mode, you may win in the competition. Otherwise, you will be eliminated by this cruel market competition.

Eight, predict the possible risks and countermeasures

From the business model, price analysis and customer flow of hair salons, we can know that if several hair salons do not pay attention to sound management, improvement and innovation of hairdressing technology, reasonable pricing, high-quality service, optimized environment, diversified hair products and timely decoration of shops, their reputation will gradually deteriorate, and then the flow of people will definitely drop day by day, and finally they will withdraw from the hair market of tourism colleges as before.

Nine. Market survey summary and suggestions

Through this market survey, we have a further understanding of the hairdressing market in Changda Institute of Technology, and we have realized some problems that should be paid attention to if we want to open a hairdressing shop in the school, and the coping strategies that should be made in the face of these problems. This also gives us a profound entrepreneurship lesson for those who want to start their own businesses in the future. Not only accumulated the experience of starting a business, but also realized the fierce and cruel social competition, and made clear the development goals of our university and even after graduation.

With regard to the campus hair salon, our group put forward some concluding conclusions and suggestions:

(A) the characteristics of college students' haircut consumption market

Although most college students are not economically independent, they are closer to higher-paid professional groups in terms of concept, openness and potential business value. Although their economic conditions are limited, they have a strong desire for consumption and are very open-minded, and they are the backbone of the future consumer market. They are in the information age and a changing new century. They pursue individuality, but at the same time they don't exclude conformity with the group. If they want to occupy the college student market, they must first understand the overall market characteristics of this group.

1, basic consumption pursues practicality

The concrete manifestation of college students' consumption view is that rational consumption and perceptual consumption influence each other, and the consumption mode coexists with practicality and avant-garde under the guidance of rationality. From the analysis of college students' consumption, whether it is the consumption of food, clothing, housing, transportation, tuition, books and miscellaneous fees, computer fees, leisure and entertainment consumption of college students, or interpersonal communication consumption of college students, it has a strong practical color. Therefore, when college students go to the barber shop, they will first consider whether the consumer price is reasonable and affordable.

2. Express ideas through personality.

Diversified development stems from the manifestation of individuality. The personalized expression of college students' haircut consumption can be understood as fashion and style, not just the deliberate pursuit and expression of individuality and self by traditional youth culture. The explosive growth of new knowledge, the rapid popularization and application of new technologies and the profound influence of new information media on daily life have made the formation and popularity of fashion faster, and at the same time, it has a more distinctive theme and a more humanized expression, thus becoming a symbolic and popular color and tone in college students' daily life and social activities, that is, becoming a stylized thing. Reflects the ideas of young college students, nothing can't be changed, no system is completely closed, and no two people are exactly the same.

3. There is a trend of mutual influence.

The consumption of college students has emotional effect and demonstration effect. Demonstration effect is a very important factor in college students' consumption. For example, if someone else buys a beautiful dress, some students will have a strong desire to own one. This demonstration effect is combined with the social concept that "2 1 century is the information century", and its consumption demand is very strong. When choosing a barber shop, many students will ask their classmates about their haircuts. In the process of these students' mutual influence, a large part of potential consumers in barber shops have been formed. In addition, the emotion of college students' consumption is also manifested in the continuity of consumption. If they are satisfied after spending once, they may continue to consume the same or different products of the same enterprise, and will also recommend their partners to spend.

(2) Marketing strategies and suggestions

Through the above-mentioned series of investigation and analysis, I found that there are not many consumption items specifically aimed at college students in the current hairdressing industry. Facing the huge consumer group of college students, there is still a big market gap in such a fierce market. Hairdressing institutions can just seize this gap and formulate marketing strategies suitable for college students.

1. Hairdressing projects to meet the needs of college students

Through the above investigation and analysis, we know that college students are characterized by pursuing fashion trends and being different from others. However, the economic sources are insufficient and the economic independence is poor. Therefore, in order to meet the demand of college students' haircut consumption, the projects of hairdressing institutions can be mainly located in the following two blocks:

⑴ High-end: Mainly aimed at those special groups who have abundant funds or pursue fashion trends, hair design and high-quality haircut products. It is not for profit, but to build brand image and status. Improve brand awareness.

⑵ Middle and low grade: mainly aimed at mass groups, with reasonable pricing, affordable price and natural hairstyle effect. Use this high-quality brand image to promote popular product features.

2. Adopt various preferential promotion methods.

(1) Promotion through the Internet and magazines: Through investigation, we know that most college students like surfing the Internet now, which means that the media they contact most is the Internet. We can make use of this to do a lot of online publicity, improve the visibility of the organization, and it is the best promotion method with low cost. We can carry out popular group buying activities to increase the number of customers.

⑵ Cooperation with universities: through sponsorship, etc. Promote in the university and hire several students in the school to promote this institution. Issue some coupons to stimulate potential spending power.

(3) Long-term publicity mode: some activities can be held during special time periods such as barbershop opening or celebration. For example, as long as everyone spends more on haircuts than 50 yuan, they can get the silver card of the store, and they can get a 15% discount on future consumption; Everyone who spends more than 100 yuan each time can get the gold card of the store and get a 25% discount in future consumption.

In order to solve the marketing problem of hair salons around campus, we investigated the pricing, decoration, hairdressing skills, hairdressing distance and other related factors of hair salons around campus.

I. Purpose of the investigation

1. Investigate the stability of hair salons around our school.

2. Investigate the hairdressing consumption of students in our school.

3. Practice what you have learned and let yourself learn in practice.

4. Explore the marketing methods of hair salons.

Two. Survey design and implementation

1. After the homework was assigned, our group discussed it after class and decided to investigate the hair salons on campus by questionnaire, and then designed two questionnaires for consumers and shopkeepers respectively.

2. implementation. We used our spare time on Saturday and Sunday to conduct a questionnaire survey among students and shopkeepers around the school. After asking, we summarized the questionnaire, analyzed the data and made slides.

Third, research methods.

The focus of this survey is sampling survey. By randomly distributing questionnaires, this paper investigates the current situation of students' haircuts in the whole school, so as to sort out and analyze the haircuts market and general demand around the whole school.

In the questionnaire, we mainly set questions about consumption demand, consumption structure and consumption motivation. In the process of issuing questionnaires, interviews are mainly intercepted, and surveys are conducted in crowded school gates, canteens and other places. In addition, we visited the shopkeepers of several barbershops around the school, and then comprehensively compared the marketing strategies, publicity methods, pricing basis and profitability of each barbershop to find out the advantages of each store and sort them out.

Fourth, data analysis.

From the questionnaire survey, it is found that the development of hair salons around our school is uneven, some are very hot and some are very cold. Let's analyze two examples:

1, "Meiling" barber shop has an average of 35 people coming to the shop for haircuts every day, and the business is very good. Our group believes that the reasons are as follows:

First, because Meiling is located at the entrance of backstreet, close to the dormitory of Polytechnic University and medical college, there is a large flow of people.

Secondly, because the boss is a humorous, capable and handsome young man, he looks pleasing to the eye and naturally attracts many customers.

Third, there are many marketing methods in this store, among which there are many preferential measures to attract new and old customers, and many methods are tying. For example, many discount cards can be lent to others, which will undoubtedly bring more new customers.

2, on the contrary, another "starting point" business has not been very good, we think the reason is:

First of all. Although this store is also located on the main road between Longxin dormitory and medical college dormitory, the decoration and facade of this store are not very attractive. Many people have a defensive mentality and prefer to choose a barber shop farther away.

Second, the marketing methods of shopping malls are relatively simple, and some preferential measures have not been taken to attract customers.

Third, it may be that the boss's hairdressing skills are not very good, so there are no repeat customers.

The advantage of opening a barber shop around the school is that there are a large number of stable customers. Because students are good at building loyalty, once a barber shop is identified, it will not change. Therefore, it is very important for barbershops to make a good first impression on students. The survey shows that many students have their own loyal barber shop, and the data shows that 55% of customers come from old customers, so it is equally important to prevent the loss of old customers.

In addition, the campus hairdressing market is a low-end market, which can only be operated with low cost, low technology and low products. Therefore, it is best to adopt grade consumption in price, and try to satisfy students' consumption concept under the condition of ensuring profitability.

In addition, the service quality of hair salons is also very important, and the most important thing is technology. The data shows that customers attach importance to the process to 45%. Of course, the factors that can attract many customers include the right price, popularity and distance, and the personalized storefront decoration style is also a reason to attract students.

In addition, speak naturally, softly and politely, and use more technical terms. Then the environment of the barber shop must be clean and comfortable. A comfortable environment can not only bring spiritual pleasure to customers, but also stimulate consumption. There should be some books and magazines, some pleasant music and some tea for customers to enjoy while waiting.

Verb (abbreviation of verb) learning knot

According to this survey, many barbershops still have room for further improvement, such as service attitude and industry norms. Because in today's unfashionable era, better service can win more customers. If you want to get out of your unique side among many peers, you must rely on your own strength and ability to continuously improve your service quality and service attitude. College students have extremely strong consumption desire and ultra-avant-garde consumption concept, but these are in great contradiction with their lack of affordability caused by non-economic independence, which weakens their purchasing power. But this does not mean that there is no consumer market for college students, because the biggest feature of college students' haircut consumption is the pursuit of fashion.

Things that pursue fashion like novelty and romance, while consumer goods pursue individuality. Therefore, the consumption of college students has a trend from practicality to fashion. The purpose of haircut is no longer to make people look at the spirit, but to become a higher enjoyment after people meet their basic needs. Hairdressing consumption has gradually occupied a certain proportion among college students, and college students are more avant-garde and fashionable. Therefore, it is of great significance to investigate the college haircut market.

In addition, this survey let us know about the hairdressing market of Changda Institute of Technology, and know the problems that should be paid attention to when opening a hairdressing shop on campus and the countermeasures to face these problems. At the same time, let us apply what we have learned in practice, exercise ourselves in activities and improve our ability unconsciously, which allows us to accumulate experience for future entrepreneurship and let us know the fierce and cruel market competition.

Market Research Report of Hairdressing Shop 3 I made a survey in a barber shop named "Liang Jian Life" located in Hongxx Street, xx District, xx City on1October 24th, 165438+.

This is a storefront that is not too big in size and scale. The exterior wall is orange paint, which gives the first impression of warmth. This store specializes in L 'Oré al Paris hairdressing products, but the price is much more expensive than other products in the store.

There are 7 people in the shop, and 6 people have their hair cut at the same time. One of the seven people is the store manager and technical director, and generally does not give people haircuts, except for special circumstances or familiar customers. There is also a little girl who washes customers' hair. The other five are hairdressers, three laborers and two coolies. There is a shampoo pool in the shop, and there is a table in the center of two hairdressing machine shops, with popular magazines and hairdressing books on it. The light is soft yellow, which goes well with the interior decoration.

This shop adopts membership system to attract customers. Because I am close to home, I also got a membership card here. As only 100 membership cards are issued, members are generally old customers. The price here is not too high. Short hair or long hair 10 yuan. The special hairstyle depends on the situation, and the price of perm depends on the price of medicine. If you use L 'Oré al Paris products represented by the store, they may be much higher than ordinary ones. Here, member customers also adopt discount and points system. Ordinary haircuts are divided into 30% discount and 20% discount, and perms are determined according to the price. Points reach a certain score, as well as gifts, such as water, shampoo and so on.

The monthly salary of employees in the store is determined according to the workload. Only the monthly fee for shampoo is fixed at 1000 yuan, but they are all guaranteed. The rest of the people keep records of their daily work, whether it's a haircut or a perm, and then their daily income is 20% of the total income, which means that how much they earn every month depends on their own efforts. Usually, big workers earn more than small workers. They work fast and well. Familiar customers naturally know which is the big worker, and the small one is only because the new customers earn less. On average, when there are few people, you can earn about 1500 a month. Earned more than 2000 at the peak. Because of familiarity, I learned privately that most of the barbers here are students who just graduated from beauty salons. They came to this small shop just to accumulate experience for themselves and use it as a springboard. They are not satisfied with a salary of one or two thousand yuan a month. They also want to study in big stores, but they are also confident in the beauty salon industry.

As a student majoring in image design, we are also very optimistic about this market. Through the investigation of this hairdressing shop, we have some preliminary understanding of this industry. It has a good development prospect, but the most important thing is that no matter which store you work in, the most important thing is technology and character. It is difficult for people who steal opportunities to gain a foothold in society, especially in the service industry with such fierce competition. The boss pays more attention to the moral cultivation of employees, so every employee has a probation period of one or two months. If your character is not affirmed, even if you have the best technology, it will be in vain.

In today's increasingly fierce competition, only with good professional ethics and superb technology can we gain a foothold in this industry, realize our ideals, start our own business and become a qualified image designer. I think I have the confidence to do it well.

At the same time, I wish this industry a more vigorous development and a more harmonious and stable society.