What is the difference between direct marketing and traditional marketing

What is the difference between direct marketing and traditional marketing

Direct marketing is generally dependent on the media to complete this marketing approach and traditional marketing methods are very different, specifically in the following areas, together with me to see.

First, the marketing concept is different.

The traditional marketing process, the production company is the pursuit of the target market, to a large extent, is focused on meeting the requirements of the majority of target customers, and the individuality of each customer's needs in the individuality of the factors consciously ignored. Modern network direct marketing is to? People to people? The modern network direct marketing is a person-to-person, person-to-person, person-to-person marketing. person-to-person? The marketing approach, creating a direct dialogue with consumers, contact, communication opportunities, can create a multi-dimensional consumer needs of the consumer environment, to achieve the overall consumer requirements, not just a simple commodity trading process, in the process of incorporating the exchange, interaction, communication, service and other aspects of the direct-to-consumer, so that consumers are also more likely to accept and close to the enterprise and the enterprise's products.

Secondly, the difference in the positioning of the crowd.

Traditional marketing is facing the uncertainty of consumers, and if the transaction is also accidental consumer demand, these consumers for the enterprise is an uncertain, abstract group, do not have the direction of marketing can be said. The network direct response marketing is committed to allow consumers to produce direct response, can be realized in the marketing of two-way information communication between enterprises and consumers. Moreover, network direct response marketers can build their own . Marketing database, and through future marketing efforts to further cultivate, consolidate and consumers between the long-term stability of the Taiwan work relationship, the formation of producers and sellers and consumers to respond to the mechanism of interaction, so that interactive communication can be a large extent so that the customer becomes a fixed group, which is conducive to the positioning of the group, the marketing is also a direction.

In addition, the marketing effect is measurable.

In the network direct marketing, customers through the information feedback form, telephone and other means of inquiry, order or payment, the relevant information will soon get feedback, and, can give the customer on the product review platform, so that the product directly in the face of consumer comments, in favor of the value of the product to enhance the effect of marketing in this way is measurable. The traditional marketing, due to the uncertainty of the target, there is no way to grasp the effect, so the measurability is poorer. For the network direct marketing whether in the target market positioning, behavioral mechanisms, target customer segmentation or product value, marketing tools and marketing effect assessment and other aspects of traditional marketing are significantly different.