About the mid-autumn moon cake market consumption status survey

Mid-Autumn Mid-Autumn Mooncake

The Mid-Autumn Festival food is the first mooncake, the origin of which is said to be various. One says that at the end of the Yuan Dynasty, Zhang Shicheng, the leader of the anti-Yuan uprising in Taizhou, Jiangsu Province (or Zhu Yuanzhang's strategist Liu Bowen), took advantage of the Mid-Autumn Festival to give each other a round cake, in the cake with a "night of the 15th of August to kill the Tartars," the note, everyone saw the note in the cake, one by one, one by one, one by one, as promised to be together on the night of the day to beat the merciless "Tartars" (Tartars). "Tartars" (Yuan soldiers), after the family ate cakes to celebrate the victory of the uprising, and officially called the Mid-Autumn Festival round cake for the moon cake. In a long period of later history, even at the end of the last century, many mooncakes were still labeled with a small piece of paper on one side! Unfortunately, in recent years, the production of moon cakes have disappeared small pieces of paper, moon cakes contained in the "cultural code" passed down from generation to generation have disappeared. Another story is that, in the early years of Ming Hongwu, general Xu Da attacked the Yuan Dynasty remnants of the metropolis of Beijing, the news reached the capital of Nanjing, the Ming Emperor Zhu Yuanzhang was playing chess ecstatic, that is, the Oracle Mid-Autumn Festival celebrated the same day, and will be the original anti-Yuan uprising to pass the message of the mooncake reward for the subjects. Mooncakes have since become the Mid-Autumn Festival "legal" food, must eat [1]. During the Republic of China, Nanjing's mooncake market for the wide (gang) style, Su (gang) style and local (gang) production "three worlds", wide filling to ham, date paste, coconut, etc., manufacturers to Guan Sheng Yuan as the first, followed by the big three yuan, Kang Leyuan, and so on. They use a powerful advertising war as a means of publishing huge advertisements in newspapers and arranging neon lights in windows. Famous Su gang manufacturers are small Suzhou, Taiping Village, Taoxiangcun, in the production of advertisements quite sea characteristics, love to engage in gimmicks; the quality of Soviet-style moon cakes is not inferior to the Canton gang, the price is cheaper, so the post-holiday inventory, the money rolled over the Canton gang. Broad gang of customers are dignitaries, tycoons and tycoons; Su gang of customers are mostly well-off people; and the general public are happy to tend to this gang, although the filling is just meat five nuts, vegetarian salt and pepper two kinds of, the city's more than 100 store store appearance of this gang of dim sum store is also old-fashioned, neither layout window, more not advertisements, but rely on the quality and honesty and inexpensive to win customers, market share relative to the broad gang, the Su gang There is no better than the Mid-Autumn Moon Cake

Ethnic minorities of the moon worship customs

Oroqen people sacrificed the moon in the open space on a pot of water, set up offerings, and then kneeling in front of the pot, bowing to the moon; Turkish people with pots of water, the moon's reflection by the water pot, and then, people keep hitting the pot of the moon with small stones, commonly known as the "hit the moon". The moon". The Zhuang people in western Guangxi have a more typical activity of "sacrificing the moon and inviting the god". Every year in the middle of August of the summer calendar, some of them are on the night of Mid-Autumn Festival, people set up a table for offering in the open air at the end of the village, and put the sacrificial offerings and incense burners, and on the right side of the table, there is a tree branch or a bamboo branch about a foot high, which is symbolic of the social tree, and it also serves as a ladder for the moon god to descend to the earth and to the sky, which preserves the ancient moon mythological factor. This is where the ancient lunar mythological elements are preserved. The whole event is divided into four stages: inviting the moon god to come down to the earth, with one or two women as the spokespersons of the moon god; singing songs between the god and the people; fortune-telling by the moon god; and the singer singing a song to send the god to heaven. Mongolian "Moon Chasing". On the night of the Mid-Autumn Festival, Mongolians love to play the game of "Chasing the Moon". People straddle the steed, in the silver-white moonlight, running on the grassland. They are facing the west, the moon rises from the east and falls to the west. Obsessive Mongolian riders, less than the moon in the west, "chasing the moon" more than. Tibetans "find the moon". Tibetan compatriots in some areas of Tibet to celebrate the Mid-Autumn Festival is the custom of "looking for the moon". Is the night, young men and women and dolls, along the river, followed by the reflection of the bright moon in the water, around the river pond in the shadow of the moon all over the wording, and then go home to eat moon cakes reunion. Hezhen "moon festival". In the northeast of China's Hezhe settlement, every Mid-Autumn Festival, people have to pick grapes, moon sacrifice. Legend has it that it is in honor of a smart, hard-working Herzhe daughter-in-law. She couldn't stand her mother-in-law's abuse and ran to the river to ask for help from the moon. Finally, she ran to the moon. The Deang "string moon".

Mid-Autumn Poetry

"Looking at the Moon on the Fifteenth Night" (Tang) Wang Jian (Tang) Crows roost in the white trees in the middle court, and the osmanthus blossoms are wet with cold dew. Tonight the moon is bright and people are looking at it, I don't know whose home the thoughts of autumn have fallen on. The Moonlight on the Fifteenth Night of August (Tang Dynasty) Li Park The mirror rises in the sky with a bright white spirit, and there is no sound of fairy music among the clouds; the colors of autumn are equally divided, and the cloudy streets are thousands of miles bright; the cunning rabbit falls from the outside of the strings, and the devilish toad does not come to life in front of the eyes; the hewers of the Spirit Crew intend to join hands with each other, and wait for the Milky Way to be thoroughly cleared. Liu Yuxi (Tang Dynasty) The moon is washing all over the world tonight. The summer is over, the sky is clean, and the autumn is clear. The stars give way to brilliance, and the wind and dew give rise to crystal. The stars give up their splendor, and the wind and dew give out their crystal. The Song of Songs in Water (Song) Su Shi In the mid-autumn of the year Banchen, I drank for a long time. I was so drunk that I wrote this piece to remember Ziyu at the same time. When will the moon come out? When will the moon come out? I don't know what year it is in the heavenly palace. I want to go home on the wind, but I am afraid that the jade palace is too high to be cold! I want to dance, but I'm afraid the jade palace is too high for me. I can't sleep in the darkness of the jade palace and the jade house. We should not hate each other. Why do we always look back at the time of parting? People have their sorrows and joys, the moon has its ups and downs, and this matter can never be resolved. But I wish you a long life, a thousand miles of **** Canyuan Juan.

Folklore

Chang'e to the moon

No matter how many versions, one point is **** common: Chang'e is the wife of the hero Houyi shoot the sun, the Queen Mother sensed Houyi's success in shooting at the sun, the gift of immortality medicine. And Chang E for some reason ate the elixir, can not stay on the ground, fly to the moon and go. In some versions, the elixir was one pill, which was given to Chang'e. In more versions, it was two pills. In some versions, it was one pill, which Chang'e got. In other versions, it was two pills: one pill for longevity, and two pills for immortality. Hou Yi took the pill home to Chang'e for safekeeping and prepared to share it between husband and wife, but the plan was shattered by an accident. What was the accident? Countless versions of accidents have made Chang'e's image fluctuate over the centuries. Some legends say that Chang'e took it all because she didn't know the details; some say that Chang'e was curious and stole the food; others say that Chang'e stole it on purpose; a sad story is that Hou Yi left Chang'e cold and Chang'e died of grief; and there are also legends that Hou Yi's subordinate, Peng Meng, took advantage of the fact that Hou Yi's disciples went out hunting to break into the backyard with a sword in his hand, and forced Chang'e to hand over her treasures, which she swallowed in the middle of the emergency... ...In any case, this accident created one of the most beautiful and romantic, but also the most ethereal and uncertain Moon Palace beauty in the ancient legends. Serving the immortal medicine Chang'e body gradually floated away from the ground, and the wide remote cold sky, where to go? Look up and see the bright moonlight, Chang'e finally decided to fly to the round moon.