Nine elements of retail industry

Major changes in the development of retail industry in China at present.

One of the changes is that a commercial times dominated by responsibility and rationality is coming. China regards building a harmonious society as an important realistic task of building a well-off society in an all-round way, and responsibility is undoubtedly one of the spiritual elements of building a harmonious society. Wal-Mart is chosen as a case of corporate social citizenship because a super enterprise like Wal-Mart needs to take more responsibilities for the society consciously, and a huge enterprise needs to have a deeper understanding of its role and leadership.

The second major change in the development of retail industry is that innovation changes business. As a traditional industry, the modernization of retail industry is actually a process of continuous innovation, including multi-level changes in technology, management and marketing. Metro uses modern information technology to improve the management efficiency of retail industry, and it is an innovation to improve profitability with technology. Wangfujing Department Store Group takes group procurement as a breakthrough, and reforming supply chain management is also an innovation. Suning's diligent pursuit of the rapid development of background management is also an innovation.

The change of business model brought by the Internet era is also changing people's consumption habits. Last year, Taobao's sales exceeded the total sales of Wal-Mart stores in China. When honesty, means of payment and logistics are no longer obstacles to the new economic business model, this unexpected change poses a greater challenge to traditional business.

Small and medium-sized enterprises are the most innovative enterprise groups in this society, and the innovation of regional small and medium-sized enterprises like BBK reflects the panorama of commercial times.

Zhong Bai Warehouse Supermarket Company, a subsidiary of Wuhan Zhong Bai, opened supermarkets to the countryside, changing farmers' buying habits with modern circulation format. China's vast rural market is still a gold mine waiting to be tapped, and innovation is also the courage to develop neglected opportunities.

The third major change in the development of retail industry is the revaluation of retail value. At present, after rapid economic growth, China has entered the era of consumerism. With the continuous growth of consumption, the retail industry in China has also become the industry with the most investment value. After rapid expansion, the emerging chain enterprises represented by Suning have a market value of more than 50 billion yuan, which has surpassed the second largest household appliance chain company in the United States. The rapid expansion of assets of commercial enterprises in China not only makes investors gain unprecedented profits, but also enables retailers in China to have anti-takeover defense capabilities.

The fourth major change in the development of retail industry is the external integration force. Since the entry into WTO in 2006, the integration of international industrial capital and financial capital on China's retail industry has become stronger and stronger. The first performance is to go to a joint venture. Including Carrefour and Lotus, which entered China earlier and were restricted by joint ventures, foreign retail enterprises began the process of sole proprietorship. Secondly, the most obvious move this year is that foreign capital has acquired a large number of existing domestic channel resources. Including Best Buy, the largest electrical appliance retailer in the United States, buying five-star electrical appliances, Home Depot buying some stores around the world, and international capital, led by international investment banks and overseas private equity funds, buying China assets has also become the focus of attention.