Why can 300,000 new energy vehicles be called "luxury cars"?

Why can 300,000 new energy vehicles be called "luxury cars"?

With the rise of domestic new energy forces, there are indeed more and more domestic automobile manufacturers adding the word "luxury" in announcement documents, posters and press conferences. No matter how traditional technicians criticize it, or how people like me who have half a bucket of water don't like it, in fact, we have to admit the fact that the definition of "luxury car" is gradually changing.

The brand of a car, in the eyes of ordinary consumers, is no longer a quick measure of whether a car is luxurious or not. Because users choose more products, for example, AITO is actually a very typical example.

As an enabling model of Huawei, its "intelligent cockpit" system left a deep impression on people at the previous M5 and M7 test drive meetings, which was a visible progress.

Take the industry's definition of the three stages of "intelligent cockpit". The first stage is electronic cockpit, the second stage is intelligent driving assistance, and the third stage is intelligent mobile space.

At present, most of the traditional fuel vehicles are still in the first stage, and most of the new energy vehicles have reached the second stage, but they are also relatively primary. We can collect environmental perception and data through various sensors on the car body to assist driving.

The third stage is more difficult, because in order to realize the complete AI scene and immersive experience of passengers including drivers, the vehicle must be completely autonomous.

Therefore, at the Huawei Spring Full Scene Conference, AITO officially announced the launch of Huawei M5 high-end intelligent driving version, which was actually a shortcoming in intelligent driving before the completion of "Huawei Intelligent Driving".

Compared with the previous M5, the intelligent driving version adds a laser radar, a rearview mirror radar and a full-angle ADAS camera on the roof, and adds side-looking cameras on the fenders on both sides.

Most importantly, the computing unit of M5 Intelligent Driving Edition is replaced by MDC Intelligent Driving Computing Platform independently developed by Huawei, which enables this car to support AEB's active safety, accurately identify obstacles and stop quickly. NCA Intelligent Driving Navigation Assistance can make it flexible and easy to avoid.

So in fact, Huawei's investment in this M5 version is mainly focused on solving the autopilot function, which is actually one of Huawei's strengths. After all, when it comes to independent research and development capabilities, Huawei's status in the rivers and lakes should be known.

If one day the regulatory level loosens the restrictions on autonomous driving, then I believe that Huawei Smart Drive should be the first batch of domestic brands to realize a completely "smart cockpit".

So is this a luxury? I'm afraid it counts. To tell the truth, in the definition of "luxury car", there are brand precipitation, technology accumulation, performance and mechanical quality blessing, which are also the results accumulated by people's car enterprises for many years. We really have all kinds of difficulties in trying to overtake quickly.

However, just as we choose to vigorously develop new energy vehicles in order to change the competition between track and fuel vehicles in the automobile field, we can actually change the definition of "high-end luxury car" or add a "track" that we are better at to join the competition. After all, there is competition to make progress. To put it bluntly, it is Tian Ji horse racing. Broaden your horizons, the road is always more difficult.

Therefore, I believe that with Huawei's "big catfish" stirring in the "fish pond" of intelligent driving, domestic cars will definitely get better and better, and ultimately we consumers will benefit.