The Business Model of Hangzhou World Coin Museum

First, with the help of the museum's propaganda, communication and research functions, tap the potential to generate income. For example, binding the world coin sample book for sale. In 2004, I accepted the design and binding of commemorative coins for the 0/00th anniversary of Comrade Deng Xiaoping's birthday from Chairman Mao Memorial Hall of the Central Office. Librarian Chu Wei participated in the design of gold and silver coins of China People's Bank. Dai Sheng Bird, Dream of Red Mansions and Millennium Gold and Silver Coins designed by him have been approved by the People's Bank of China and have been made into gold and silver coins for distribution at home and abroad. 65,438+00 kilograms of gold coins made of Millennium patterns were recorded in the Guinness Book of World Records in 2000.

Second, museums should set up companies to make ends meet. It deals in ancient coins, silver ingots, silver dollars, paper money and gold and silver commemorative coins issued by the People's Bank of China, and develops and designs commemorative medals, commemorative medals and various gifts made by mint enterprises and institutions. All the money earned by Hangzhou Quanbi Culture Co., Ltd. is invested in the development of the museum.

The third is to accept donations and funding. Some large-scale special exhibitions are funded by relevant departments. The local government has also given some relief to the cost of the museum building. Internationally, Thailand's Central Bank Museum, National Bank Museum and Mint provide coin information and photography free of charge. The Singapore Mint has designated this museum as the contact point for Chinese mainland to display and publicize its products. Many overseas Chinese come here to donate money. For example, Zhou Guang Tao, an overseas Chinese in Indonesia, donated 1992 and 2000 Indonesian currency for free. All these provide favorable conditions for the development of Hangzhou World Coin Museum.

Curator Chu Jianguo devoted his life savings to the establishment of museums and the collection of articles. Among them, China coins include Chu extra-large oval bronze weighing two coins (6.5Kg), various coin models in Qin and Han Dynasties, ten pieces of Wang Mang, the Three Kingdoms 500, cash cows before the Party, silver ingots carved in Tang Dynasty and various inscriptions in Song Dynasty. The People's Bank of China issued more than 20,000 gold and silver commemorative coins, circulating commemorative coins, circulating coins and paper money.

There are more than 200 countries and regions in the world with paper money in circulation. The special exhibition includes all foreign banknotes of 16 countries and regions listed and exchanged by the People's Bank of China, national banknotes withdrawn from circulation in the euro zone and emerging plastic banknotes in various countries, as well as more than 50 sets of China-themed gold and silver commemorative coins issued by contemporary countries. There are also gold, silver, copper and nickel commemorative coins from nearly 200 countries (regions) in history (including those that have disappeared); Gold and silver coins made in ancient Rome and early Greece; Fu Nan's "hardware" gold and silver coins, Japanese-style and tongkai copper coins; Coins and banknotes circulating in various countries during World War I and World War II; There are Yugoslav banknotes with a face value of 500 billion dinars and German coins with a face value of10 billion marks. Not only paper, but also cotton cloth, sawdust, cowhide, ivory scraps, gold foil and other textures, as well as entertainment, newspaper clippings, leaflets, coins and other exotic banknotes from all over the world.

Hangzhou World Coin Museum is on display normally, with about 90,000 visitors a year. In addition, it also undertakes coin appraisal for banks, foreign-related institutions, people from all walks of life and visitors, with an annual visit of about 7,000. (Figure 2)

After China's accession to the WTO, it gradually opened up its foreign currency exchange business. More and more people come to visit the museum, ask about the knowledge of foreign currency accreditation and provide practical information. In order to cater to the improvement of foreign currency identification ability of foreign currency handling personnel of professional banks and foreign-related institutions, with the consent of the Anti-counterfeiting Department of the Money, Gold and Silver Department of the People's Bank of China, our library has compiled a book "Anti-counterfeiting Knowledge of Foreign Currency". In just three years, the book has published more than 70,000 copies, and it has also been invited to teach in relevant universities, financial systems and foreign-related institutions, and trained 60,000 professionals with knowledge of world currency anti-counterfeiting.

Since its establishment, the museum has been invited to participate in the International Coin Expo jointly sponsored by China Gold Coin Corporation, China Banknote Printing and Minting Corporation and China Coin Museum under the People's Bank of China every year, and all of them have booths. Our library has established business or network contacts with domestic coin issuing departments, manufacturers and international mint, and can provide and consult information on domestic and foreign coin issuance, coin market situation, coin pattern design trend and so on in time.