Traditional Culture Encyclopedia - Traditional stories - What are the business models of enterprises?
What are the business models of enterprises?
1. Single business model Single business, also known as specialized business, means that an enterprise only designs, produces or sells in one product field, and its business scope is relatively single.
2. Diversified business models Diversified business models can be divided into three basic types: centralized diversification, horizontal diversification and mixed diversification.
In addition, the enterprise operation mode is classified according to the position of the enterprise in the industrial chain:
1. As a supplier of enterprises in the middle and lower reaches of the industrial chain, OEM enterprises process products according to customer orders. In the market, signs sold by other enterprises were put up.
2. Design+sales enterprises are not involved in any business in the production field, but only responsible for design and sales. Enterprises design products and services that customers need in the market, and then look for corresponding production OEM. It requires enterprises to have strong design and sales capabilities and their own well-known brands.
3. Production+Sales Type
4. Design+production+sales. This is a business model involving many nodes in the industrial chain. The characteristic of enterprises adopting this business model is their ability to develop new products.
. 5. Information service Information service enterprises are usually consulting companies. This kind of enterprise or company does not involve all manufacturing activities, but it is closely related to the manufacturing industry to a great extent.
Extended information:
In modern enterprises, enterprise managers use e-commerce platform to greatly improve the efficiency and benefit of traditional business activities. Compared with the traditional business model, this business model has the following advantages:
1. Expand market scope and increase business opportunities.
2. Reduce transaction costs.
3. Reduce inventory. In order to meet the unpredictable market demand, enterprises have to keep a certain product inventory, and because of the uncertainty of enterprise managers on the raw material market, they often keep a certain raw material inventory.
The basic reason of inventory is poor information, and e-commerce based on information technology can solve the problem of inaccurate and untimely information in enterprise decision-making.
4. Reduce the management cost of the enterprise, do not use too many written materials and documents, reduce the expenditure of office supplies and labor costs, and also reduce the communication cost.
5. Communicate well with customers. Consumers can directly contact and communicate with enterprises and directly ask questions about products and services. At the same time, enterprises use words, pictures and images to show customers the contents of products and services, explain and answer customers' inquiries, so that the whole pre-sales and after-sales service is timely and clear.
Enterprises can let consumers put forward their own requirements at a lower cost, and then provide targeted products and services according to different requirements.
Under e-commerce, enterprises can truly meet the different needs of each consumer and meet the personalized needs of customers, which not only increases the difficulty for other enterprises to enter, but also increases the sales rate and satisfaction of products and services. Realize the visualization of the whole supply chain, the informationization of enterprise management, the maximization of overall benefit and the minimization of enterprise management cost, so as to realize the "win-win" between enterprises and customers and achieve the purpose of enterprise management model innovation.
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