Tesla driving sunroof flew, Tesla official: it is a third party replacement has nothing to do with me

Recently, a car owner put a video of the car recorder on the Internet. Only to see the video, a Tesla from the side of a fast drive, suddenly the sunroof of this Tesla fell off, thrown to a few meters high and then smashed down on the road.

The good news is that there weren't many cars on the road at the time, so the sunroof didn't hit any vehicles. A few hours after the video was released, Tesla officially responded via microblogging, saying, "We have contacted the owner of the car and are helping the owner to solve the problem as soon as possible. After a preliminary investigation, the vehicle had a roof glass replacement in a third-party authorized sheet metal spray center, Tesla is doing further investigation on the cause of the incident."

In the face of the ever-burgeoning negative issues, Tesla's public relations ability in China has been constantly challenged. Every time Tesla's official "clarification"? In the eyes of many netizens, there is no essential difference between Tesla and dumping. In this incident, Tesla officially emphasized that the Tesla Model S was involved in the incident. Tesla Model?S in the authorized third-party service center to replace the sunroof, which ultimately led to the shedding accident. In other words, the third-party service center authorized by Tesla has the problem of inadequate construction. Ultimately, Tesla should take the blame.

But it's a good thing there were no injuries or deaths in this incident, so it's over for now. However, Tesla's public relations efforts are in stark contrast to its growing domestic sales. In view of the large-scale production of Model?3 in China, accompanied by a reduction of the door, out of control door and other types of negative news continue to erupt. According to incomplete statistics, there have been no less than five incidents of loss of control in China in the past few years. Tesla's official responses have all claimed that there is no problem with the vehicle. I believe that drivers make mistakes, but is it always the driver's fault? It's really hard to believe.

▲Model?3 out of control incident in August this year

Tesla recalled some of its Chinese owners not long ago due to the potential of broken axles in the suspension. Tesla USA directly claimed that "the recall in China is only under pressure from the relevant authorities, there is no problem with the vehicle itself, and it is the driving style of some Chinese drivers that has caused damage to the vehicle." This kind of straightforward expression really doesn't give Chinese consumers face.

In June this year, Tesla surpassed Toyota to become the world's first car company in terms of market capitalization, and it is important to know that even if you count the models that are not yet on the market, Tesla's total **** is only 8 models. Extremely rapid expansion of Tesla hit the traditional car companies a slap in the face, but at the same time the quality of their products did not go hand in hand with the stock price.

Tesla is not the only domestic models have quality problems, in fact, in the United States home, it is also often spit out by owners. In the just recently released 2020 Consumer Reports, Tesla ranked second-to-last among all 26 brands on the list, with its SUV Model?Y exposed to a number of quality issues.

According to Consumer Reports, Tesla Model?Y reliability levels are well below the average for the models surveyed. Consumers in North America and those who have purchased the Model?Y have reported problems with misaligned body panels, design flaws, or problems that have caused parts to fall off. In some overseas owners forums users said "Tesla certain models in the vehicle assembly, detail installation problems".

It's worth mentioning that the domestic Model?Y has already begun trial production and has already rolled off the production line. At the end of this year and the beginning of next year, the domestic Model Y will be put into production on a large scale, and if the domestic model still maintains the same "standard" as its foreign counterparts, then Tesla's public relations colleagues will be even busier in the new year, I'm afraid.

Lastly

Tesla is still the world's largest electric car maker, with 139,300 vehicles delivered in the third quarter of this year, with the Model?3 and Model?Y accounting for 89 percent of deliveries in the third quarter (124,100 vehicles). But overall, traditional auto giants like Volkswagen, Toyota and Mercedes-Benz have gone all-in on electric models in the second half of the year, and if Tesla can't get further ahead on reliability, it won't be able to keep its EV leadership position for more than a few years.

This article comes from the authors of AutoNation, and does not represent the viewpoint position of AutoNation.