What benefits can WeChat applet bring to enterprises?

There are many benefits that WeChat applet can bring to enterprises. The following is a brief introduction:

Get a lot of traffic.

After years of development, WeChat currently has 65.438 billion active users, which is the most used social APP at present. For an enterprise, if it has its own applet, it is equivalent to opening the store to this platform with 65.438+0 billion traffic. Coupled with the powerful marketing function of the applet, it is often easy to get a lot of traffic. In addition, applets are easy to spread. With the help of this feature of applets and some marketing activities, users can often be shared and forwarded, thus splitting more users. In this way, enterprises can get a lot of traffic.

Create a closed loop of enterprise business

Many enterprises are worried about a problem when doing marketing promotion. This problem is the loss of users For enterprises, it is hard to attract customers to their own platforms, but they often run away without spending, which will lead to all the work of enterprises in vain. However, if the enterprise has its own applet, you don't have to worry about this problem, because the applet can be directly used as a shopping mall, customer service and display system, which is equivalent to forming a closed loop in the WeChat ecosystem. This can greatly reduce the churn rate of users.

Expand enterprise marketing channels

I believe that most enterprises want to enrich their marketing channels, because rich marketing channels can bring more traffic to themselves, thus bringing more benefits. For enterprises, if they have their own small programs, it is equivalent to an additional marketing promotion channel, and it is also a marketing promotion channel with huge traffic. This greatly improves the drainage effect and conversion rate of enterprises.