How to make the special snacks in small places stronger and bigger?

How to make local specialty snacks bigger and stronger?

There are two problems in this: one is the place, which has obvious regional signs, and the other is the characteristic, and other places are not easy to appear because of geographical reasons. For example, Lanzhou Lamian Noodles, Shaxian Snacks, Xinjiang Spicy Powder, Liuzhou Snail Powder, Sichuan Couples Lung Tablets, etc.

Let's analyze the marketing model of Shaxian snack:

1. unify store signs and decoration styles.

2. Have a specific food:

Braised chicken with rice

Small wonton

Piaoxiang mixed noodles

3. Wide layout

Almost overnight, Shaxian snacks have blossomed everywhere in cities across the country. You will find Shaxian snacks near the company and Shaxian snacks near your home.

4. Convenient and quick

It doesn't take a long way to solve the problem of food and clothing. The store deals in fast food: noodles, wonton and covered rice, which can be served in 5-8 minutes. Meet the fast-paced life of urbanites.

To sum up, Shaxian snack operation mode is successful, achieving the goal of making snacks bigger and stronger.

Let's analyze network marketing again:

Liuzhou spiral lions powder

Xinjiang baola rice noodle

These are two online celebrity products, which quickly let the world know their characteristics.

Liuzhou snail powder is famous for its stink, which satisfies people's curiosity. Coupled with the help of online celebrities, live performances and eating shows made snail powder quickly spread all over the country. With the participation of food enterprises, it is convenient to buy snail powder in supermarkets and online stores, and it also accelerates the promotion of Liuzhou snail powder. Therefore, Liuzhou snail powder is also successful, achieving the goal of making local specialty snacks bigger and stronger.

Similarly, the product of network celebrities, Xinjiang spicy rice noodles, can feel the degree of spicy from the name, and spicy is the characteristic of this product. The same result captures the curiosity of consumers-online promotion-enterprises joining in making convenience foods-and a hundred flowers blossom.

To sum up, both Shaxian snack marketing model and online celebrity product marketing model have one thing in common: convenience and economy. To be bigger and stronger, we should have the following points: products should have obvious characteristics, and conquer everyone from taste buds, smell and vision. Promote quickly, occupy the market quickly, and play the role of advertising. I wonder if my answer can help you. Please comment on it.

According to my understanding, to make local snacks bigger and stronger, we must first have the following two points: it has local characteristics and conforms to the consumption level of people in the nearby economic circle. Next, I'm going to Beijing, the capital of our country. Let me explain how I think local snacks can become bigger and stronger.

2. Zhajiang noodles

Have some tripe

turn round

5. sugar-coated berries

The above are the unique snacks I selected in Beijing. I think the most important thing is to choose the geographical location: 1. Whether around the economic circle; 2. The radiation range of the snack bar; 3. audience; 4. Whether the food meets the demand; 5. Does the snack bar have distinctive features and unique decoration style (if it is located near a high-end office building, your price will certainly be high, otherwise you can't make ends meet and you can't afford the rent, so you can't talk about becoming bigger and stronger. But if it is near a snack bar or a residential building, the price should be close to the people. )

In some rural areas, specialty snacks can only be found locally or locally, but now the market is in great need, because young people are out now, especially in big cities like Guangzhou, Shanghai and Beijing. There are too many people, so they have always been obsessed with the food in their hometown. At this time, we need to walk together and come out with the delicious food from our hometown.

For example, Maoming's rice cooker is really a delicious cake, which can only be eaten locally, and it can also be authentic.

Pot cooking

Preparation materials: 500g sticky rice flour, peanut salt powder, leek oil and peanut oil.

Mix sticky rice flour with water until it becomes sticky. Coat the steamer with peanut oil to avoid sticking together. Steam the mixed sticky rice flour solution in a steamer for 30 minutes. it is quite easy to do so.

Slice the appropriate rice cooker and sprinkle it with peanut salt powder and leek oil. It's really delicious.

We should find a good place for this delicious food and make it into a special snack. For example, the restaurant in Shangxiajiu Pedestrian Street in Guangzhou has launched a special cake.

Push it out of the countryside and into the city. I hope everyone will support me a lot.

Hello, I'm glad to answer your question!

Personal opinion:

Investigate the market

First of all, don't worry about becoming bigger and stronger.

In the early stage, we should first investigate the market, see what the most popular local snacks are on the market now, do a good job in the investigation of the surrounding consumption environment and consumers, and make a series of analysis according to the survey results.

Remember: low-cost places are not suitable for big investments, because consumers can't meet the requirements of high consumption, so they should do the right things in the right places.

The product is the core.

As far as snacks are concerned, they must have their own taste. Only good taste, good raw materials, distinctive features, cleanliness and hygiene will attract more customers.

brand building

We can apply to join those famous snacks, such as Shaxian snacks, Chongqing noodles, Cai Linji, Zhou Heiya and so on.

If the snacks you run are really unique in taste and popular with the public, then you can take a brand name, apply for a trademark, package it and unify your image, and your business will be half successful.

Store location

The location of the snack bar is particularly important, which also determines the flow of people and the quality of operation in the snack bar in the future. Before choosing a site, we should also do our homework to see if the shop is here and people are willing to spend money.

Actively innovate and launch new products.

The unchangeable products will only make customers feel bored and bored, and they will choose to spend in other homes.

Therefore, we must constantly innovate and launch new products. Only by constantly updating can we firmly lock the hearts of consumers and bring them freshness at all times.

The above is my answer, I hope I can help you! If you have other opinions, please leave a message in the comment area, and let's discuss the mystery of food together ~

Hello, I'm glad to answer your question. We are colleagues, and I also own a small restaurant. Tell me about my experience briefly!

1. Geographical location

A good geographical location is too important. You must open a shop in a crowded place. Even if the initial investment is high, choose a popular place! It is suggested to open stores near shopping malls, office buildings, schools, pedestrian streets, amusement places and other places!

2. Cooking skills

Taste is the core, and you must have excellent cooking skills. If you are a second-hand man, I advise you not to waste time and money! You must do it, make people's appetite open and praise you as delicious, not so bad or bad. I'll come back next time after eating. It can't be a one-time deal. I will open a shop after passing the technical test! For example, if you want to cook rice, you can't cook it yourself. If you buy a cooking bag, I advise you not to invest and spend money on it!

3. Price positioning

Of course, the price is also very important. This year's epidemic, the people are generally not rich. Besides, even if everyone has money, why come to your house? What would you do if the same thing was delicious? Here I think we can do two modes. The first is the volume. There are more than a dozen small restaurants and snack bars in this street, so how do you stand out? I think under the same taste level, the price is the cheapest, many a mickle makes a mickle, and quantity wins! The second is to take the high-quality route. My food is the best in this street, and my boss is also the most beautiful boy in this street! Well, I dare say, my home is 50, next to 5 yuan. Turn left when you go out, and don't send it! But the risk is great, unless you can really do the best in the street! Remember!

4. License

Remember not to operate without a license! Business license, health permit, health certificate, a series of certificates and licenses can only be opened. We are a society ruled by law, of course, we must act according to law!

5. Publicity and marketing

Good publicity and marketing is a sword! Can help you in your career! For example, giving side dishes and drinks, 1 yuan food, 2 yuan wine, 9 yuan 9 set meal, full gift, full reduction, coupons, savings cards, membership cards, and other welfare activities will promote consumption and accumulate popularity!

6. Online and offline

If you have spare capacity, you still have to do it online and offline! Online, such as Meituan, are you hungry? Comment! Needless to say, offline food! A two-pronged approach can make better profits and publicity!

7. Sanitary environment

The most basic thing to eat in the lobby is cleanliness and hygiene! As soon as people enter the room, they feel that the store is bright and clean, and it is safe to eat! Have the ability to decorate the storefront environment, more elegant and more upscale!

8. Service attitude

Whether online or offline, treat guests or riders kindly and courteously. There is nothing wrong with being kind, calm and making money!

If we can do this well in the early stage, I don't think smooth operation will be a problem! Of course, successful catering is not limited to these, but also requires us to keep learning and making progress! Let's work together and hope to help you!

To make local snacks bigger and stronger, I think the first step is to achieve a unified taste and make it acceptable to the general public. The second step, the price problem, snacks, snacks, the price should be economical. The third step is quality, which is the key point. Quality is related to everything, material quality inspection, storage and transportation. The fourth step, personnel management and quality education, a snack should be an enterprise and a big company, personnel decide everything, leaders and managers should be on par with workshop employees, and ingenuity and unique spirit should be brought to China. Don't be afraid of hardship, work hard, regard the enterprise as my home, and let your employees love your enterprise. Laoganma around us is the best typical story. She abides by strict self-discipline from materials to production. For example, the pepper he uses has a fixed origin, a fixed variety of peppers and a fixed harvesting time. This ensures that the quality problem of its raw materials has been solved. Coupled with his strict requirements for production steps, its taste and reputation have been recognized by the public, and it has even gone abroad and gone global. There are many such cases around us. The most important thing is how to make an enterprise go on and on. In our vast country, there are many talents. What is lacking is the direction of an enterprise and the future of an enterprise!

I'm glad to answer your question.

Snacks have regional characteristics. For example, snacks in the north are hard to eat in the south, and some individuals in local snacks may not be able to leave the city. Therefore, if snacks want to be popular, they should change according to local tastes, and the ingredients should also be suitable for local tastes. Of course, the unique taste and mouthfeel of some snacks should not be lost. It is suggested to try to choose a place with similar tastes and ingredients in all aspects to open a shop.