Traditional cultural stories about drinking.

Wine ceremony is the etiquette of drinking, which makes drinking a solemn activity and a ceremony. This etiquette makes drinking a part of the process of civilization or cultural atmosphere. Now, clinking glasses at a banquet is a drinking ceremony.

Legend has it that Yu Zhong and Zhong Hui thought their father was asleep when they were young, and invited them to steal wine. In fact, my father didn't fall asleep, just wanted to peek at the situation when the two brothers stole wine. My father found that I "worshipped before drinking" when drinking, but "drank without worshiping" when meeting.

So each asked the reason. Yu Yue said, "Wine is a gift, and I dare not refuse to worship." The meeting said: "Stealing is indecent, so I don't worship." This allusion is very interesting, which shows that the ancients paid great attention to certain etiquette when drinking. This etiquette makes drinking a solemn activity and a ceremony; Therefore, drinking should not be rude.

In ancient China, drinking had the following etiquette: When drinking together, the host and guests should bow to each other. When the younger generation drinks in front of their elders, they usually bow first and then sit in the second seat. The elders ordered the younger generation to drink, and the younger generation could raise a glass; The elder hasn't finished the wine in the cup, so the younger generation can't drink it first.

There are about four steps in ancient drinking etiquette: worship, sacrifice, vomiting and death. Is to make a gesture of worship to show respect, and then pour a little wine on the ground to thank the earth for its richness; Then taste wine and praise it to make the host happy; Finally, I raised my glass and drank it.

At present, the ancient wine ceremony has become a unique traditional culture in China. With the change of modern life factors, the idea of equality and democracy has a growing influence, and the etiquette on the wine table in China has also changed, forming a unique modern wine ceremony culture in China.

At the same time, major liquor manufacturers also began to take wine ceremony as a way to build their own brands, and began to try to promote brands and strengthen corporate culture by educating consumers, which influenced the formation of contemporary wine ceremony while promoting brands.