What does traditional media mean?

Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode, that is, the media that regularly releases information to the public or provides an education and entertainment platform through some mechanical device, mainly includes newspapers, outdoor, communication, radio, television and other traditional media.

Traditional media mainly includes sound and images, including TV and radio, which are limited by time and space, while multimedia integrates sound, pictures and animation, and more importantly, it solves the time and space limitations to some extent. But multimedia can't replace traditional media.

Among the three traditional media, newspaper news is mainly spread through words. Journalists can only adopt a single and linear reporting method when reporting complex news events, and there is inevitably a gap between objective news practice and objective truth.

Limited by the layout, the capacity of news information is limited, and only the most newsworthy information that caters to most people's reading orientation can be intercepted, which lacks personalization and cannot fully meet the reading needs of the audience; Limited by the publication time, the update speed of newspaper news can only be "days".

Although important news information can be supplemented by "extra" methods, in this information age, the timeliness and news content of newspapers lag far behind the network; The circulation is limited by quantity and region, which leads to limited news sources and limited coverage of communication effects; The storage of printed newspapers is cumbersome, and retrieval and query are more laborious.