How to transform the traditional e-commerce model? * * * Have you enjoyed the economy?

The so-called traditional e-commerce refers to the e-commerce represented by Taobao, JD.COM, Suning and other platforms, which is based on graphic pages, with search as the main diversion mode and "finding someone to exchange goods" as the main feature.

Obviously, with the advancement of technology and the popularity of smart phones, social e-commerce has developed rapidly, and the transformation of traditional e-commerce is imperative. The basic direction is as follows:

First, the application of social tools. Wechat Weibo short video and live broadcast are gaining recognition from Internet aborigines, occupying most of their time. Traditional e-commerce must be integrated into this trend.

Second, the refined management of content e-commerce. No matter what kind of e-commerce, content management must be the main means to attract and maintain fan relationships. Non-content, no e-commerce.

Third, move towards community+community. The size of fans determines the size of business. Good management of "iron powder" has a future.

As for sharing the economy, there will be opportunities at any time.