The difference between wholesale and retail is that

The difference between wholesale and retail lies in sales target, sales channel, sales scale and sales strategy.

First, the sales target:

1, wholesale: the main customers of wholesale are retailers, small and medium-sized businesses and manufacturing enterprises. Wholesalers usually sell goods to these customers in large quantities for further retail or production.

2. Retail: The main customers of retail are the final consumers, that is, individuals or families who directly buy goods for personal consumption. Retailers sell goods directly to consumers through retail channels.

Second, the sales channels:

1. wholesale: wholesalers mainly sell by establishing cooperative relations with various retailers, commercial brokers and agents. They usually provide goods to partners through sales channels such as large warehouses, wholesale markets and online platforms.

2. Retail: Retailers sell goods directly to consumers through their own physical stores, supermarkets, department stores and shopping centers. In addition, the rise of online retail platform in recent years has also made e-commerce an important sales channel for retail.

Third, the sales scale:

1, wholesale: wholesale is usually characterized by large-scale sales. Wholesalers can make a profit by buying a lot of goods at one time and then selling them to retailers at a lower price. Their sales scale is often large, covering a wide range of regions and customer groups.

2. Retail: Retail is generally based on small-scale and scattered sales. Retailers get higher profits by selling goods to final consumers, but the sales scale is relatively small. The sales scope of retailers is usually limited to a specific region or target market.

Fourth, the sales strategy:

1, wholesale: wholesalers usually focus on establishing long-term and stable cooperative relations with customers and providing quality products and services. They pay more attention to the negotiation and negotiation of batch, price and supply chain management in the sales process.

2. Retail: Retailers pay more attention to market demand, consumption trends and consumer experience. They will choose products according to consumers' preferences and purchasing power, and pay attention to store display, promotion activities and after-sales service to attract and retain consumers.