Ways to spread China's traditional culture

To spread and innovate traditional culture, we should pay attention to the following aspects: First, overcome formalism and dogmatism such as simple indoctrination, copying and inertia thinking, and avoid labeling, slogan and simplification of traditional culture.

Two, follow the subtle modern communication law, the content is king, deep transformation, chain communication, unified operation, form a scale, pay attention to the effect. Deep transformation is not a simple form and a fragment of language. Personally, in the process of Marxism popularization, economic benefits and social benefits are equally important. If people don't want to buy a product, it means that the product is not deeply rooted in people's hearts. In other words, we should fully stimulate the vitality of the market, especially mobilize the enthusiasm of private culture.

(Guangming Net reporter Li Wei finishing)

Third, be good at planning, pay attention to top-level design, and form a joint force of communication. The communication forum of "Activating the vitality of traditional culture-the network communication and innovative development of traditional culture" is a good attempt for scholars, enterprises and media to participate together. In terms of talents, it is necessary to achieve deep integration, including traditional cultural experts, cultural creative talents and professional communication talents. This kind of integration is not as simple as meeting and discussing. If possible, we should eat and live together, learn and communicate together and fight together. For example, the animation "Leader of the Wind", writers and scholars get together, and after several months of solid discussion and cooperation, they create a script. Sharpen a sword in ten years, which is a valuable quality.

The communication innovation of traditional culture is as follows: first, it is the innovation of thinking mode. We used to be good at thinking from top to bottom, from big to small. This tendency to indoctrinate is two public opinion fields. But now, the way people accept it is obviously not the case. They prefer the perspective of the story. Turning "I want to see" into "I want to see" is inseparable from attractive works, and simple thinking should also be transformed into systematic thinking. Systematic thinking is to take the road of combinatorial innovation, and the key is the combination of people and people's systems. The whole communication chain and operation design must be complete, strive for multi-mode presentation, multi-frequency communication, multi-channel release and multi-platform operation, and avoid piecemeal operation. Only by integrating resources can we have a better communication effect.