Traditional Culture Encyclopedia - Traditional stories - Why do you think Lei Jun and Dong Mingzhu are two models of virtual and traditional?
Why do you think Lei Jun and Dong Mingzhu are two models of virtual and traditional?
One is to engage in the traditional mode of economy the other is to develop new industries economy. Recently, the unveiling of a 1 billion dollar bet has triggered attention from all quarters. Five years ago, in the CCTV person of the year award ceremony, or cell phone industry upstart Lei Jun had on the home appliance industry big brother Dong Mingzhu bet: "within five years, if our turnover to beat Gree, Dong always lose me on the line of 1 yuan." Consistent thunder and lightning Dong Mingzhu also strong response: "To bet on the bet 1 billion!"
When setting up this bet, both highly regarded entrepreneurs can be said to be full of confidence, especially Ms. Dong Mingzhu, who is at the helm of Gree. As a leading company in the home appliance industry, Gree has a national and international reputation for its single product, Gree air conditioners. At that time, the whole society for the "first-class enterprises to do standards, second-class enterprises to do brands, third-class enterprises to do manufacturing" slogan firmly believe, and Dong Mingzhu's Gree has gained a world-class brand reputation, she is only one step away from that standard.
Not only that, at that time, the whole society also recognized that Dong Mingzhu's industry and millet is not in an order of magnitude. In 2013, when the bet was made, Xiaomi's annual revenue was about 26.6 billion yuan, while Gree was 120 billion yuan - the two are simply not on a level. But from 2014, e-commerce has just risen, millet as a new emerging business model, with a dark horse posture to gain a national reputation. So Lei Jun's bet actually contains two layers of meaning: first, it expresses his confidence in his model, his expectation and desire for the prospect of surpassing Dong Mingzhu; second, when he said this, he enlivened the atmosphere while hoping to gain the attention of the world. Sure enough, the billion-dollar bet did have that effect.
When the results were revealed, did Lei Jun lose? I don't think so. When millet and Gree can not be compared, a tens of billions of level is a hundred billion level, Lei Jun dared to make this rant, and five years later, millet and Gree in the turnover gap is only more than 25 billion, not to mention that both the growth rate of turnover or the growth rate of net profit, millet will be Gree left behind.
And this 25 billion or so gap, Lei Jun in the end where is the difference? I'm afraid this goes back to the second half of 2015 to 2016 this year and a half, millet will be the focus of the strategy shifted to the cell phone associated products such as millet bracelet, as well as health care devices.
Xiaomi is a "club electric" form of business and production, the club's front-line consumer feedback is that the market demand for these products is very large, so Xiaomi in this area to focus a lot of energy, but the facts have proved that the road should be taken in which direction, the uncertainty is too great. And this lost a year and a half is the key point of the Chinese cell phone market reshuffle, millet is in this year's time quickly slipped, by many players to catch up and overtake.
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