How to quickly locate the target customers?

From the demand, define the target customer, because demand is the original motivation of customers to buy. We often make a mistake here: we often confuse demand with selling point. We often think that people who recognize our selling points are our target customers.

Selling point is not equal to demand, it can only attract purchase, but can't decide to buy! Selling points are more useful in distinguishing competitors and segmenting your customers.

In fact, people have only two needs: one is to get rid of or alleviate a kind of pain by buying your products and services; Second, by buying your products and services, you can gain or improve your self-satisfaction.

There are three main points: 1, theme segmentation: 2, function segmentation: 3, feature segmentation: market segmentation, which is to show selling points among selected target groups and select people who recognize our selling points and have needs!

1. Find out the needs of customers and what your products or services can meet.

Identify your customers and leave a clear impression on them in your mind. ?

3. Subdivide and lock, and find your dream customers.

In this differentiated positioning system, market positioning is undoubtedly the most important, which includes regional positioning, customer orientation, apartment positioning, property management positioning and so on.

Market positioning determines the positioning of the target customer base. At this time, in-depth analysis of the target customer base is to make the project promotion more accurate and effective.

The analysis results here will determine the whole public relations plan, including the choice and combination of media, publicity theme, intensity, appeal mode and other auxiliary means. At the same time, the price positioning and payment methods also depend on the economic background of the target customers.

The background analysis of the target customer group includes two aspects, namely, economic background and cultural background.