The most Buddha boss in China, worth 40 billion yuan, has only studied one product for 25 years. Who is he?

Zhejiang businessmen are "Oriental Jews" in the eyes of Europeans, and they are particularly good at doing business. If you count Zhejiang businessmen, you will find how powerful they are, including Alibaba Ma Yun, Netease Ding Lei, Wahaha Zonghouqing and so on. In fact, there is also a Zhejiang businessman whose products are all used by us, but his founder Ruan Liping, even if he is worth 40 billion yuan, everyone doesn't know it, just feels familiar.

Ruan Liping 1964 was born in an ordinary family in the coastal countryside of Cixi, Zhejiang. When he was a child, he often went to the seaside with his father to pick up shells and fish against the blade-like sea breeze. These labor experiences made him develop the spirit of struggle with both hands from an early age.

, Liu, and other big brothers, Ruan Liping has excellent academic performance since childhood and always ranks first and second in the class. When he was in high school, he had a great dream of being an engineer. After three years of hard work, he was admitted to Wuhan University of Water Resources and Electric Power, and was assigned to work in Hangzhou Hydropower Machinery Factory as soon as he graduated.

Ruan Liping can live as an engineer's salary, but with the reform and opening up in the 1970s and 1980s, more and more people went into the sea to do business. Ruan Liping also wanted to have a taste and sell pork liver and agricultural products. This was his first successful venture. However, Ruan Liping really started his business in the 1990s.

Ruan Liping goes to school and works in other places. Cixi has become a famous socket production base in China. Hundreds of light sockets have been produced. Ruan Liping's relatives have all gone to work in the socket factory. Why aren't they moved?

Ruan Liping works as an engineer in Hangzhou, while selling sockets and selling them door to door. After a long time, Ruan Liping found that the socket business was not as good as expected. Of the 30 sockets, 10 is broken, either with heating or without electricity. Ruan Liping realized that although the socket industry is developed, it is accompanied by shoddy construction.

Ruan Liping is an engineer himself and knows that good product quality is king. Instead of buying inferior sockets from suppliers, he might as well make them himself. 1995, Ruan Liping quit his high-paying job as an engineer and borrowed 20,000 yuan to establish Bull Electric Co., Ltd. with his younger brother. Ruan Liping's company name is not random, but from the NBA Bulls. Ruan Liping is a Bulls fan. He hopes that the socket he made can be as invincible as a bull.

At that time, many socket companies cut corners to save costs. Ruan Liping scoffed at this behavior and vowed to be an "indestructible socket". In the past, the connection between the socket wire and the board became longer with the use of time, and the glue outside the wire was seriously worn. Ruan Liping tried to solve it, and finally thought of combining the wire and the board into one. Later, he found that people have to take the plug away every time they use electricity, which consumes the plug very much, and forgetting to unplug it can also cause a fire. At 1996, he pressed the switch button of a bull socket box. You don't have to plug it in, just press this button and the socket will be cut off. This small design later appeared in many socket brands, even Xiaomi socket, but the first one was Ruan Liping's bull socket.

Ruan Liping, who is so considerate of consumers, succeeded if she didn't succeed? In 200 1 year, the sales volume of bull sockets ranked first in China. In 2008, a China brand sold out in the United States. Ruan Liping did achieve a win-win situation in the domestic and international markets, but he did not rest on his laurels and keep innovating. In 2007, he changed the traditional ugly and rigid wall switch into what we see now. A few years later, he pioneered the anti-overcharge USB charger, which can charge two mobile phones at the same time.

Many business tycoons have been in this industry for a long time, and they have set foot in other industries. Luo Yonghao has been on variety shows, and Ma Yun has been involved in film circles. Only Ruan Liping, who has been a cow socket for 25 years, can be called "the most Buddha boss in China". Almost every family in this country has his bull socket. How long have you been at home?