The eight-word essence of jinshang culture the introduction of jinshang culture

1. The eight-word essence of Jinshang culture is honesty, diligence, tenacity and unity.

2. Jinshang culture refers to the cultural and commercial ideas that guide Jinshang's business management, development and self-improvement, which are produced in the process of combining special times and special regional cultures under the mother of traditional Chinese cultural ideas.

3, Jin merchant culture in China since the Ming and Qing dynasties in the history of modern economic development, galloping Eurasian Jin merchants world attention, Shanxi, especially to Tai Valley, Qixian, Yuji, Pingyao, etc. as the representative of the Taiyuan Basin merchants predecessors, lifting the business of the industry, the scope of operation of the all-encompassing, take the lead in the financial sector, the money bank ticket remittance of the world, the dominant for more than five hundred years, to create the century of prosperity never before seen in the past, in the land of China. The land of China has left a splendid commercial culture. Jin merchants are the earlier merchants in China, whose history can be traced back to the Spring and Autumn and Warring States periods. The Ming and Qing dynasties were the heyday of Jin merchants, who became the top ten merchants in China. They have been dominant in China's business world for 500 years. The family of Jin merchants is different from the general official family, it is a traditional Chinese cultural family with the characteristics of commercial branding.