A typical example of backwardness due to pride-modernity

Guizhou has listed tobacco, tourism, wine, medicine and energy as five pillar industries in Guizhou, but from the current industrial situation, there is a big gap compared with competitors in the industry.

One cloud, two expensive schools, where are your cigarettes now?

In the minds of most smokers, Guizhou is not a big tobacco province, but its "expensive cigarettes" brand is very famous.

Gas used to be like Maotai in wine.

Most smokers over the age of 40, or old workers in the tobacco industry, will never forget a sentence that once spread widely among smokers and the tobacco industry: a cloud, two expensive, three flowers. This "expensive" is "expensive cigarettes". "Two clouds" refers to "clouds and smoke" in Yunnan, and "China" ranks third. "A cloud is two expensive and three middle schools, and peony flowers grow under Huangguoshu", which was once told orally by people in the last century, shows the status of expensive cigarettes and Huangguoshu cigarettes in their minds. It can be seen from this sentence that in the era of lack of brand awareness, "Guiyan" has gained considerable brand awareness and extensive brand influence.

The natural conditions in Guizhou are suitable for tobacco cultivation. Tobacco was introduced into Guizhou in the late Ming and early Qing dynasties, and Guiding was once the tobacco production center. Flue-cured tobacco was successfully introduced in Guiyang in 1938, and was widely promoted in Guiding in 1939, and soon spread to more than 30 counties. The output of 1949 reached 59,500 tons, ranking third with Shandong, Henan and Anhui.

The planting area of flue-cured tobacco in Guizhou accounts for 15.44% of the whole country, ranking second in the whole country, 27.59% behind Yunnan. The yield of flue-cured tobacco accounts for 12.9% of the whole country, ranking third in the whole country. But correspondingly, Guizhou's cigarette output only accounts for 5.3 1% of the whole country, ranking seventh in the whole country. There are many problems in the quality, structure, technology, brand and benefit of "Two Cigarettes" in Guizhou.

As one of the traditional pillar industries, Guizhou tobacco had a golden period of quantitative expansion in history: 1997, the highest annual output of flue-cured tobacco was10.40 billion tons, accounting for almost134 of the total amount of flue-cured tobacco purchased in normal years in China; 1996- 1997, the province's cigarette production and sales actually remained at the level of 2.2 million-2.3 million boxes. 1996 and 1997, the tax profits of two cigarettes in the province reached about 5 billion yuan.

With the drastic changes in the external environment, Guizhou tobacco went from bad to worse after 1998. The tax revenue of "Two Cigarettes" only remained at about 3.5 billion yuan for several consecutive years, only about 3 billion yuan after the losses were reduced, and the proportion of the province's fiscal revenue decreased year by year, from more than 50% to less than 20% of 200 1. By 2000, it was almost desperate and became the only province in the national tobacco industry with a loss of "two cigarettes", with a potential loss of 8 billion yuan and an asset-liability ratio of 22%.

In recent years, the high profits of tobacco have made factories in eastern provinces and cities undergo the most modern transformation, and they are all building factories according to the most modern international standards. However, in recent years, there is no investment in technological transformation in Guizhou. For example, Huangguoshu Tobacco Group, the largest factory in Guizhou, 200 1 did not invest a penny in technical transformation. Moreover, in order to maintain production, Guizhou has continuously introduced low-grade brand cigarette production from the eastern region, compressed its own brand and opened up markets for others.

The development of tobacco in Guizhou is ups and downs. Generally speaking, due to various reasons and circumstances, the lost opportunities are more than the actual effect of development. "One cloud and two expensive" has never been realized. Yunnan's annual tax profit has exceeded 30 billion for many years in a row, while Guizhou's is less than 654.38+0 billion. The nearby clouds and clouds gave Guiyan great inspiration.

In 2005, Yunnan tobacco profits and taxes were 47.6 billion. In 2005, the two cigarette brands "Honghe" and "Hongmei" continued to occupy the second and third place in the national brand with sales of 65,438+0,286,5438+0,000 cases and 65,438+0,263,000 cases respectively.

Yunyan is good at seizing opportunities. 1958 a private cigarette factory in Shanghai (Huamei Cigarette Factory) was changed to Shanghai No.3 Machine Tool Factory after the industrial layout adjustment of public-private partnership, and no longer produces cigarettes. The relevant state departments of the original cigarette equipment decided to transfer it to Kunming cigarette factory in Yunnan. After learning this news, Yuxi redrying factory, which is planning to develop the tobacco industry, immediately realized that this was an opportunity that they could not miss. Yuxi redrying factory quickly submitted a report to the Yunnan provincial government on the expansion of Yuxi cigarette factory on the basis of tobacco redrying factory, which was quickly approved by the superior and allocated 6.5438+0.8 million yuan. As the initial investment, the equipment of Huamei Cigarette Factory was transferred to Yuxi Cigarette Factory after the report was approved.

Compared with Guizhou tobacco industry, Yunnan tobacco has done a lot of adjustment work, market work and product innovation work. The Yunnan provincial government and the State Tobacco Monopoly Bureau even issued an appeal to "defend Hongtashan", and so on, and the work has achieved great results. The "Fu" brand of Yunnan Qujing Tobacco Factory, the "Little Panda" of Huize Tobacco Factory and the "Red River" of Honghe Tobacco Factory are all hot spots and highlights in the domestic cigarette market, and continue to maintain the reputation of smooth cigarettes in Yunnan. In terms of tax incentives, Yunnan has always maintained a level of 30 billion yuan.