Unmanned convenience stores can save costs and improve customer experience, can unmanned convenience stores replace traditional retail stores, and vending machines?

According to Ai Rui consulting data, as of the end of 2017, the country's unmanned retail shelves cumulative landing of 25,000, unmanned convenience stores cumulative landing of 200, unmanned retail this new wind mouth for the whole year *** to attract a total amount of more than 4 billion yuan of investment, the wind head races over the **** enjoy the bicycle. However, the wind mouth comes fast and goes faster. After the fall wind, only to see a chicken feather.

The first Colorful Box unmanned convenience stores that landed in Shanghai were closed as early as September 2017 because they could not withstand the heat. After entering 2018, it has been exposed to negative news such as layoffs, executive departures and substandard performance.

And another neighborhood convenience, which was regarded as a dark horse in the unmanned convenience industry back in the early days of its founding, closed more than 160 stores on July 31, 2018 in Beijing. The company announced that it had basically gone bankrupt due to a monthly loss of 5 million dollars, sustained losses, and lack of blood production capacity.

Once favored by the capital of unmanned shelves, many brands are falling like dominoes.In early 2018, "GOGO small super" announced the cessation of operations, which is the first unmanned shelves in the country to close down.

Since then, scarlet convenience laid off 60% of the BD staff; in May, seven koalas stopped the shelf business; in the same month, it was rumored that the financing of fruit Xiaomei was put on hold, and the wages couldn't be paid; in June, it was rumored that Harmy had closed down; and in October, the small flash of science and technology filed for bankruptcy and liquidation ......

To this point, the booming unmanned retail model basically declared bankruptcy.

138 unmanned retail companies were caught in the wind within a year. Most of the small and medium-sized startups swarmed into the market, flopped and jumped down, and finally realized that Ali and Tencent were just testing the waters and calling it a dayhands down, and they were already too deep in the mud to jump out.

Taking Ali's first unmanned supermarket as an example, it is just a flash store that existed for four days at the Taobao Festival of Creation, and once the time came, it completely disappeared offline. Tencent's unmanned store, for example, is either an in-house store in a park or a flash store.

The reason why the unmanned convenience store in the short-term freshness of everything after the flat, to a large extent, because unmanned store is just a concept store, and does not bring a better shopping experience, and even more unable to change the customer's consumption habits.

And vending machines with a small footprint, point distribution flexibility, can penetrate the building, subway stations and other stores difficult to enter the space, steadily in the domestic market showed explosive growth, Wahaha, Nongfushanquan, unified, Mengniu, bright and many other food and beverage companies have seen business opportunities to enter the game.

Vending machines as one of the successful forms of new retail can expand sales channels, equivalent to the addition of a 24-hour business terminal online stores, reduce the site rent and labor costs of enterprises.

In addition, the current consumer demand and channel reconstruction will also bring new development opportunities for this type of business. Vending machine as a tool, the fundamental purpose is to facilitate people's lives. In the past two years, although new retail models have blossomed, only vending machines have stood the test of the market, because it is more in line with the needs of Chinese consumers.2019, this business will certainly usher in more entrants.