How do offline stores promote online to increase customers?

At present, offline stores can conduct online drainage:

First, WeChat WeChat official account drainage promotion applet

The applet itself is an application for realizing traffic, so when considering external promotion, you can use the official WeChat account and then bind the applet to your official WeChat account.

Example 1: You insert every article pushed by the official WeChat account into the relevant page of the applet.

Example 2: You link a small program to you in the menu at the bottom of the official WeChat account.

Example 3: Find some official WeChat accounts related to you, but with the same customer group, and promote each other. If you can't find it, you can spend some money to find some big v-push.

Second, the offline promotion applet

For offline promotion, users are advised to pay attention to the official WeChat account first, and then link the applet. The applet itself is "run out". If the applet is directly promoted offline, then users come and go, and none of them settle down, which is not cost-effective.

Example 1: if there is a physical store, post a QR code in the physical store to guide the guests how to place an order;

Example 2: If there is no physical store, you can spend some money to find a physical store with the same customer base.

Third, strive for new ideas.

Tuan Tuan is the kind in Pinduoduo. Of course, you must have a certain user base to use this, otherwise even if there is a team battle, it is no use without users knowing; If it is the early stage of small program promotion, the positioning of the group must be the positioning of not making money or losing money.

For example, if you are a supermarket product, you can use a product that users buy most often as a group. The store sells 25 yuan, and your purchase price is 2 1 yuan. You can set the collective price as 2 1 yuan or 19 yuan. In this way, users feel that it is cost-effective, and they will really pull people to fight for the group.

IV. Distribution of new users of fission

Distribution means that old users help us introduce new users, which can be realized through small programs.

For example, we tell users that you think our products are good and our services are fine. You can introduce friends around you to buy it. The operation is simple. Log in to our applet and forward it to your WeChat friends or WeChat groups. If someone places an order, you will get points, gifts and so on. It depends on your industry and what products you sell.

The above are some solutions for the promotion of small programs that I have summarized. A friend said that the probability of opening a small program is too low, which in my opinion can be ignored.