Facing young users: A look at the new logic of car companies to crack users' thinking from Chery iCar

In recent years, the new energy vehicle market has developed rapidly, the competition among major car companies is fierce, and the phenomenon of industry reshuffle is constantly staged. After experiencing "explosive growth", due to the continuous adjustment of policies and the withdrawal of "state subsidies" for new energy, the new energy market has gradually returned to rationality, and creating products with users as the center has become the key to the development of new energy vehicles. As a leader among independent brands, Chery Automobile is showing its advantages in the future new energy market competition with its forward-looking technical concept and insight into the needs of a new generation of users.

Market revival? The change of consumption concept

Users in the new era have an obvious feature, except for their young age, and the scenes of using cars are also very different. Most of the traditional cars are just for transportation, but now young people put forward higher requirements for vehicle design, personalization and intelligence. Therefore, the traditional model is limited by the platform and cannot give full play to the advantages of the current model for modular and intelligent application. As a result, Chery iCar's brand-new ecological model will create products that are more suitable for young people.

At present, there is a very common problem in the new energy market. Many users are worried about cruising range anxiety and slow charging. How to solve these pain points is a problem that many car companies should consider at present. Chery iCar is obviously prepared in this respect. Faced with the personalized needs of thousands of people, Chery iCar fully understands what users need and what users think. It is necessary to launch a variety of products, and at the same time, it is necessary to solve the problem that the rapid iteration of new products and new technologies leads to the obsolescence of the original products.

The arrival of a new species iCar in a dream may come.

In fact, there is not much official information about Chery iCar, but from the official poster information. Wearing a "spacesuit", the mecha appeared as a smart silicon-based life posture, bringing a full sense of science and technology.

In fact, it can be seen from this poster that the mecha is fully armed and highly modular, which means infinite possibilities, which coincides with the meaning of "evolution" in the poster, leaving ample room for imagination. At the same time, it also shows that the arrival of Chery iCar will bring a subversive innovation in thinking and ideas, and it is also expected to become a key force to lead scientific and technological innovation and promote industry changes, bringing smarter and different modes of travel to consumers.

Technology is to get users involved first.

Of course, Chery iCar is not an armchair strategist. For the image of an artificial intelligence robot, it means that users can know that it has the ability of self-evolution and can also meet their own personalized customization needs. A few days ago, iCar held a "I * * * Create" activity in conjunction with China designer interactive platform, Station Cool. For the first time, iCar gave users the right to design products, launched * * * creation, and won a win-win situation with users * * *, aiming at creating new explosive products that consumers really like.

More than 300 outstanding entries were selected by professional judges and competed fiercely. In the end, iCar S56 Wilderness reporter broke the founder design of traditional hard-core models, merged the mecha style with the minimalist technology style, and stood out and won the "Design Master Award".

(The winner of "Design Master Award" is "iCar S56 Wilderness Reporter")

(Creative Inspiration Award winning work "iCar- Geek S56 Pure Electric Hard School")

Chery iCar S56 Matrix Hacker, Chery iCar brand pure electric hard off-road vehicle -X Yuan Power, and iCar S56 new energy hard off-road vehicle were awarded the "Creative Inspiration Award" for their design based on S56 hard line style, cutting design, smooth and natural lines, full of scientific sense, battle wheel and other creative elements.

(Creative Inspiration Award-winning work "Chery iCar S56 Matrix Hacker")

(Creative Inspiration Award winning work "Chery iCar brand pure electric hard-core off-road vehicle-X Yuan Power")

(Creative Inspiration Award winning work "iCar S56 New Energy Hard Off-road Vehicle Design")

From these works, we can find a character, and different users have different views on their dream cars. By collecting the characteristics of these models, the developed models are undoubtedly more sought after by everyone, and iCar will also become a customized platform for many players. If one day I will drive the car that my dream may come, it will be a very happy thing.

Play with users' thinking * * * to build the whole product cycle.

And this is just the beginning, not the end. ICar's user-centered thinking will continue to deepen in the future. In view of the * * * innovation of users, iCar has built a platform-"ICAR Chehui", which fully carries out "user's * * * innovation" in the whole product manufacturing cycle and gives users more definition rights. This design doesn't have to stick to the traditional "hardcore" style, but by incorporating trendy elements such as "technology" and "intelligence" to create a hardcore dream car belonging to users.

ICar, which has a deep insight into users' personalized car demand, jumps out of the "behind closed doors" mode of traditional car companies, creates an innovative car-making system that faces users directly, and works with users to create S56 appearance design, so that users can take demand as the driving force and implement the concept of "defining products for users". To this end, iCar has further narrowed the distance with users, displayed the "user thinking" to the fullest, and built mental cognition around the user population, aiming at creating pure electric hard-core models that users really like, and inciting the fiery new energy market with brand-new explosions.

In the future, the development of new energy will be an industry struggle with users as the core and technology as the leading factor. The forward-looking layout of Chery iCar reveals the importance of enterprise strategic transformation and is also the key to future automobile development. And based on the user's * * * creative ecological model, the first pure electric hard core S56 is built, which continuously expands the boundary of car-making and brings unlimited possibilities to users.

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