Five major agricultural products e-commerce model research and analysis

First, the concept of agricultural products e-commerce mode

China's traditional agricultural products circulation and sales process (from agricultural products output to consumption), usually have to go through agricultural brokers, wholesalers, retail terminals and other multi-layer intermediate links, which has a poor circulation of information, the circulation of the problem of the cost of the high, the emergence of the Internet, it is just the right to improve the drawbacks

Second, the 5 major agricultural e-commerce mode analysis

1, C2B/C2F mode

Definition: C2B/C2F mode, that is, consumer customization mode, which is a farmer according to the member's order demand production of agricultural products, and then through the family home distribution of the home farm products distributed to members. The operation process of this model is divided into four steps: the first step, farmers to form a large-scale planting and raising; the second step, farmers to publish product supply information through the network platform to recruit members; the third step, members through the online membership system to book in advance the future needs of the product; and finally, when the product is produced, the farmer in accordance with the predetermined needs of the distribution of members.

Profit source: charging membership fees, i.e., annual, quarterly or monthly membership card consumption

Representative enterprises: Dolly Farms, Zhongliang.com

Mode Advantage: Advance customized production, low business risk

Mode Disadvantage: limited by the impact of the site and non-standardized production, the market has limited space for development

2, B2C mode

2, B2C mode

The B2C mode is a new way for farmers to produce products.

Definition: B2C mode, i.e., business-to-consumer mode, which is the behavior of brokers, wholesalers, and retailers who sell agricultural products to consumers through online platforms or professional vertical e-commerce companies who go directly to farmers to purchase and then sell to consumers. This type of model is the current mainstream model, which can be subdivided into two forms of operation: a platform-type B2C model, such as Tmall, Jingdong, Taobao; a vertical B2C model (i.e., focusing on selling agricultural products e-commerce model), such as I buy network, Shunfeng Youxuan, BenLife and so on

Profit source: product sales profit, platform fees, product profit pumping layer, etc

Representatives: Tmall, Jingdong, Taobao, Taobao, Tmall, Jingdong, Taobao, Taobao, Taobao. >

Representative companies: Tmall - Meow Fresh Life, Jingdong to home, I buy network, Shunfeng Youxuan, originally life

Mode advantage: intermediary role, do not need to bear the risk of pressure goods

Mode disadvantage: the flow of the platform, the supply chain requirements are high

3, B2B model

Profit source: product procurement and wholesale price difference profit, service fees

Representative companies: Yimutian, Huinong, Green Valley Network

Model advantages: no need to bear the risk of pressure goods, links to the upstream and downstream, the development of a large space

Model disadvantages: the platform's flow, supply chain, information service requirements

4, F2C model

The F2C model

The F2C model is the first of its kind. >

Definition: F2C mode, also known as the farm direct supply mode, that is, agricultural products are sold directly by farmers to consumers through the online platform behavior.

Source of profit: profit from the sale of products

Representative enterprise: Tuotuo Gongshe

Mode advantage: can quickly establish consumer trust

Mode disadvantage: subject to the site and the impact of non-standardized production, the market space is limited

5, O2O mode

Definition: O2O mode, that is, online and offline integration of the model, that is, the consumer is the most important thing to do, the consumer is the most important thing to do, the consumer is the most important thing to do. Under the integration of the model, that is, consumers online to buy single, offline self-pickup mode.

Profit source: profit from product sales

Representative enterprise: cloud kitchen e-commerce

Mode advantage: community-based mode, convenient and fast logistics and distribution

Mode disadvantage: the cost of pushing the ground is high

Third, the relevant thinking and exploration

The above five different agricultural products, the e-commerce model is suitable for different agricultural products, they are the most important. The five different e-commerce modes above are suitable for different agricultural products, and they have their own advantages and disadvantages, and there is no absolute distinction between the advantages and disadvantages. According to relevant data, China's current national agriculture-related e-commerce platform has more than 30,000, of which the agricultural e-commerce platform has reached 3,000, but basically are in a state of loss. This situation 's emergence, on the one hand, is due to the agricultural products e-commerce is still in the primary stage of development, on the other hand, is due to the agricultural products themselves special attributes of the decision. The natural attributes of agricultural products, so that its transportation, product quality requirements are quite high, and thus drive the development of agricultural e-commerce is mainly driven by five kinds of power: supply chain, marketing, products, channels, services, each of which can constitute the core competitiveness of an agricultural e-commerce business.

Thus, different agricultural e-commerce models can choose different drivers as the core elements of its development, but the development of agricultural e-commerce is a long industrial chain: from the original end of the product (quality control) → standardized commodities (packaging) → transportation and distribution (supply chain) → service, which any one of the missing links, will not be able to develop a good agricultural e-commerce, and thus clarify the business model of agricultural e-commerce. Just the beginning, the core is to do a good job in these 4 links layout. Everything is just the beginning, the development of agricultural e-commerce business is a long way to go.