Difference between industrial track and main track

The difference between the industrial track and the main track is mainly reflected in the following aspects:

1. The marketing methods are different. The industrial track mainly uses social media as marketing means to promote tourism products and destinations through the attention and fan effect of social media giants such as celebrities and online celebrities, while the main track is traditional tourism, which is mainly promoted by offline traditional advertisements, tourism exhibitions, signing travel agencies and OTA.

2. The marketing effect is different. The industrial track focuses on social media interaction, user-generated content and product personalization, which is closely related to the needs of young consumers, while the main track focuses on integrating the resources and services of traditional tourism enterprises such as traditional media promotion, travel agencies and OTA to provide standardized and large-scale tourism products.