Jitterbug short video operation policy strategy?

I. What is Jitterbug operation?

Straightforwardly speaking, jittery voice operation is a short video marketing, much like the previous microblogging marketing, and therefore positioned as short video marketing.

Short video vibration, what is the current situation, I believe you do not need to tell everyone knows. Shake has fired up a lot of products, god songs, there are a lot of songs that are paid for the milk band.

Shake operation as a platform based on short films, loved by everyone, netizens have called: watch shake, can not stop. Funny, fashionable, secondary, youthful vigor best described as a video on Shake Tone. Add down we simply elaborate how to operate the jitter tone to find customers?

Two, jitter tone operation: the creation of a systematic formation, the formation of continuous creative ability

1, positioning analysis, analysis of the needs of users and corporate brands, positioning and development of strategies;

You need to be based on their own products, hope that in the minds of potential customers is what kind of an image, segmentation of personality character, to say the words of the human being, when we were young! are not all filled out graduation alumni directory, the basic information above, but also applies to your product, in order to people such as the following:

If you are a standard physical product, the recommended account personality positioning method, which has the following advantages:

1) directly related to the product's selling points, which is equivalent to fun advertising

2) the product is the protagonist of the account

3) the staff left. There is no "protagonist" is absent, the embarrassment of broken

2, basic services: including the application and certification of the enterprise jitterbug account;

3, staffing and account operation: the daily maintenance and update of the enterprise account (voice and video editing and publishing)

As the boss of you, when you confirm the After the above two pieces of information, you will need to find an employee to make a beautiful Jitterbug account, so how to find someone?

The main function of jitterbug operation is video, if you press the production process of microfilm, in brief, you need: screenwriter, director, cameraman, sound recordist, lighting technician, editor, art packager, publicity and maintenance personnel, to see this is not to be shocked by the urine? How many people to configure, how much money to spend, which matches what you want to achieve.

The reason why ShakeOperation can be hot is because in the last four or five years, the camera function of the cell phone has been greatly improved, and recording a 4K is just a matter of hands. So the enterprise operation and maintenance of jittery voice, I think at least 2-3 people to create can be, the most important of which, is a large number of original or adapted segments of a hand, the camera editing staff a. Summarized in a simple table:

If you don't have these, it is recommended to find an employee who has had experience in editing and directing, which will be twice as effective. Chinese television in order to save costs, basically the writer-director of this career training into editing + director + editing a comprehensive folk, so that the personnel are fully capable of your Shake Shack operation job requirements.

4, event planning: online marketing and promotion activities (brand theme event planning, event planning and execution analysis, customers choose to implement according to the needs

Word-making: in the major Internet sites, forums, Sina blogs, Tencent microblogging, Baidu products, the end of the world, recommending 360 kinds of products.

6, monitoring and feedback evaluation: monthly statistics on the operation of the month, providing standard analysis documents.

7, jitterbug process dynamic adjustment monitoring

Last but not least, according to the platform rules, will dynamically adjust their own approach, like the microblogging platform will basically half a year to carry out a relatively large adjustment, at this time you are still using a year ago strategy, basically, is twice the result with half the effort. Recently, the jittery voice has increased the graphic function, you have to go to the depth of the logic behind him, and the challenges faced, follow the platform to grow together and grow. This is also a major difference between new media operations and traditional media. But it seems that 4A basically still KOL media as CCTV to put, essentially two kinds of media, two contexts of the platform.

Operation:

1: Register a jitterbug business number, of course, it is best to increase the V, plus the weight of the V jitterbug will be greatly increased, easier to hit.

2: Accurate positioning, avoid the fans. Produce high quality, creative video content based on your business.

5: Sense of smell and ability to think outside the box to capitalize on the latest TikTok craze.

6: Other short video communication channels, such as circle of friends, microblogging, QQ, and WeChat groups, are a good communication channel. The more people watch, the more testimonials, the more natural fans, the more people like it. The amount of retweets is even greater.

Three, jittery operation: how to continue to generate new short videos

If you have done positioning of your brand or product, know your product characteristics, this is not difficult, the difficulty lies in how to collect segments, and the product for a clever combination of shot jittery short video operation.

Collecting segments, one is to rely on their own accumulation of a large number of channels have microblogging, microblogging hot topics, popular microblogging. Collect the interesting content, and then look at the instant subscription account, there is also the circle of friends uninterrupted browsing, see the interesting content will send a paragraph under the skin, jitterbug short video recommendation mechanism is not artificial leather, it is real leather. The second is to allow employees to share their own focus on the field of KOL, aggregated to the Shake Tone editorial, selection judgment, product selling point combination and production difficulty assessment.

You need to find a wall that will not be posted by HR messy things, put the recent popular terriers on the left side, the right side of the main promotion of the product's selling points, and then we can face the wall together to brainstorm when creating the intention, you can make a myriad of connecting choices.

If your office does not have a suitable wall, or do not like the classical look at the wall operation, you can use the graphite document of the collaborative table function, several partners together to edit a table, we quantitatively every day to put the terrier with the left column, all the features of the product on the right column. You can choose to mark the same color to connect the dots.