What imagination and changes can the live broadcast of Olympic Games +X bring?

First of all, the content richness and differences of the live broadcast platform will be highlighted.

Judging from the production of UGC mode, many live audiences in Rio have used their mobile phones to broadcast live pictures, giving different perspectives on the China Olympic Games. Ordinary people live broadcast what they see and hear, which will gradually drive more people to participate.

Many people say that a big problem of live broadcast is the lack of interesting and high-quality content. In fact, judging from the live interview with Fu on August 17, the live interview is very mature. The dialogue is very smooth, close to TV interview. Judging from the production mode of PGC, today's live broadcast platform can be very exquisite if you work hard.

This time, it is of symbolic significance to seize the exclusive interview privilege of the Olympic champion after the TV media competition. It represents the live broadcast platform, and is even seizing the right to speak of the mainstream news media. In the future, there may be more live pictures appearing in ordinary news scenes. Therefore, the live broadcast platform gradually enhances the richness and diversity of content.

Let all sub-sectors join the live broadcast, triggering a new round of media upheaval.

As a media tool, live broadcast will inevitably bring media value. After the big waves of the Rio Olympic Games, a number of professional media will probably be born on the future live broadcast platform. They have strong program planning ability and continuous production ability. Such a group of media will further absorb the existing media market costs because of their innovative forms and novel and rich content, and gradually develop and become a group of small live broadcast giants.

All segments and industries will realize the value of live broadcast, thus gradually tilting the marketing budget, and ultimately affecting the survival of a large number of existing TV media and even PC-side online media. This may also trigger a new round of media upheaval. Media in various segments may gradually move towards the live broadcast platform, and live broadcast may become the standard of future media.

Cross-reporting between new media such as live broadcast and traditional media will become a trend.

The communication pattern of "live broadcast+video+Weibo+WeChat" will be finalized after this Olympic Games and become a "tipping point". The road to media reform has always needed a tipping point to promote it. Some far-sighted paper media, TV media and even new media that are in the limelight will compete to arrange live broadcasts and seize the limelight and battlefield in the future.

In the future, there will be a new round of media integration between old and new media. In the future, more traditional media and even new media will choose live broadcast, which will trigger a new round of media reform. It will become a trend for new media such as live broadcast to cross-report with traditional media.