How's that turnaround battle for clay-pit sauerkraut going?

How well did the turnaround of the clay pit sauerkraut go.

On March 15, 2022, CCTV exposed the use of "clay pit sauerkraut" as a raw material by some sauerkraut producers in Huarong County, Hunan Province, which triggered widespread concern and strong condemnation from the society. The so-called "mud pit sauerkraut" is mustard pickled in mud pits, which not only poses health and safety hazards, but is also a far cry from the old-fashioned sauerkraut that boasts traditional techniques.

This is undoubtedly a heavy blow to Huarong County. Huarong County is China's largest mustard-growing region, and 85 percent of the country's sauerkraut raw materials come from Huarong. The small mustard and pickled sauerkraut feed the livelihood of more than 130,000 Hualong people, but the exposure of the "dirt pit sauerkraut" has plunged the industry into a crisis of confidence and market difficulties.

In the face of difficulties and challenges, Hualong County did not give up, but determined to fight a good mustard industry development "turnaround war". Under the guidance of the government, departments at all levels and the community's support, in the majority of mustard farmers and entrepreneurs under the efforts of the media and consumer supervision, Huarong County has taken a series of measures, and strive to make the mustard industry back on track, planting large households, said: "last year by the return of this year is not worried about selling".

Measures

Strengthening supervision and law enforcement, the enterprises involved in the seizure of the treatment, and according to the law to investigate the relevant responsible personnel. All pickles enterprises in the county to carry out a comprehensive investigation and rectification, and establish a long-term regulatory mechanism. Mustard planting, acquisition, processing, sales and other aspects of the implementation of the whole traceability management, and the implementation of electronic identity card system. Mustard products to implement quality standardization, branding, scale construction, and strengthen the inspection and testing capacity building.

Transform the development of ideas and models, from the simple pursuit of quantitative growth to improve quality and efficiency, from simple dependence on low-end products to develop high-end products. From traditional marketing methods to network marketing methods, from a single business subject to diversified business subjects, from local protectionism to regional cooperation.

Increase scientific and technological innovation and personnel training, and universities, research institutes and other institutions to establish cooperative relationships, and the establishment of Hunan Provincial Winter Vegetable Engineering Technology Research Center. Introduce advanced technology and equipment, and promote intelligent and automated production lines. Cultivate new varieties and products and apply for patent protection. Select outstanding talents and provide training opportunities, and establish incentive mechanisms.