Four advertising media and briefly describe their advantages and disadvantages?

The traditional "four advertising media" are television, radio, newspapers and magazines. In the advertising industry, the television and radio media known as the airwaves media; newspapers and magazines media known as print media, so as to distinguish.

I. Advantages of newspapers:

1 wide range of dissemination, many readers and relatively stable.

2 Newspaper distribution area and distribution target is clear, more selective.

3 Flexible organization, timeliness.

4Newspapers have special news and authoritative line, so that the advertisements inadvertently also increase the credibility.

5Newspapers have the value of preservation, and their content has no reading time limit.

6 The cost of advertising is relatively low.

Disadvantages:

1Readers need a certain reading ability, limited by literacy level.

2 Affected by the material and technology, the printing quality of newspapers is not as effective as that of specialized magazines, direct mail advertisements, posters and other media.

3 The timeliness is shorter.

4 Less attention.

The advantages of magazines:

1 High reading rate and long retention period.

2 targeted, reading class and object clear.

3 the magazine's fine editing, fine printing, strong performance.

Disadvantages:

1 Poor timeliness.

2 Magazines are highly specialized and have a narrower readership level.

Third, the advantages of radio broadcasting:

1 fast dissemination, wide range, timeliness.

2 audience is clear, advertising language popularization, the object is easy to grasp.

3Production costs and broadcasting costs are low.

4 The phenomenon of on-the-go listening is more common, less time and space constraints.

Disadvantage: poor retention of information.

Four, the advantages of television:

1 rich in expression, infectious.

2 wide dissemination, strong penetration.

3 Entertaining, high rate of being noticed.

Disadvantages:

1 Poor message retention, unrepeatable.

2 Expensive.

3 Not conducive to in-depth understanding of the advertising message.

4 Actual viewership of TV ads is harder to count.