Business Management Discussion, "Carrefour" in January 2011, the false increase in prices to do promotions, suspected of price fraud, how to reflect? Please give me some ideas. Useful plus

9:00 last night, Walmart's latest response was finally issued to the media: "Today completed a self-inspection of 225 malls across the country, if the price difference problem occurs again in the future, will be compensated according to 5 times the difference."

Since the National Development and Reform Commission publicly announced the decision to punish, Wal-Mart's response has been quite slow, and its path of action is this -- the night before the big day, admitted that there was punished for this fact; at 10:00 pm the day before yesterday, made an extremely brief statement of apology; yesterday evening, released more than 30 words of the results of the treatment. Industry speculation, Wal-Mart action is so delayed, may be with the need to communicate with the headquarters for instructions.

After the National Development and Reform Commission made its decision to punish Carrefour and Wal-Mart on the 26th, Wal-Mart's response was slow compared with Carrefour's positive attitude in issuing an apology that day. A whole day later on the night of the 27th, only issued a statement of apology. More than a day of "time lag" and the avoidance of the claims by the netizens that Wal-Mart lack of sincerity.

The reporter received a statement from Wal-Mart at 22:23 on the night of the 27th. The statement first expressed "sincere apologies" to the affected customers, and said the company attaches great importance to the price issue, and is actively cooperating with the relevant government departments to carry out in-depth investigation and self-examination. At this point, more than a day has passed since the NDRC announced its decision to penalize the company.

"Wal-Mart is too slow to react, right? An apology is so difficult to say? Need to brew for more than a day?" Netizen Water Drops Through Stone thinks, first put the change or not to one side, just the attitude is very unacceptable. The netizen autumn river rain is further think: "willing to admit mistakes is one thing, but willing to correct mistakes is another. Willingness to correct mistakes is one thing, but willingness to seriously correct the error is another. It is one thing to be willing to seriously correct one's own mistakes, but it is another thing to be willing to actually undo the damage that one's own mistakes have brought to others."

There are also many consumers who cannot accept Wal-Mart's apology, "There is no sincerity at all, why accept the apology? Fraud apologized, but our money is gone, resolutely not accepted." Netizen Hong intimidation of the views on behalf of many people's opinions. The reporter noted that the statement in the Wal-Mart, the consumer claims were not mentioned. Another protagonist of the incident Carrefour was the first to release the official statement, a clear commitment to take "five times the difference" measures. As of 8:00 last night, Walmart did not give any response to the issue of claims, until 9:00 p.m. to respond.

-"Development and Reform Commission approved Carrefour and other supermarkets price fraud" tracking

Comprehensive Xinhua News Agency, Shanghai Price Inspection of the relevant person in charge of the 29th, the morning of that day has been in accordance with the penalty ceiling, there is a price fraud in the Shanghai region, three Carrefour supermarkets stores issued a 500,000 yuan of fines. Two stores in Kunming were also found to be three aspects of the problem, the price department has made a fine of 500,000 yuan of punishment to the stores.

Fined companies still have a chance to plead their case

The three stores are Carrefour Supermarket Lianyang Store, Nanxiang Store and Zhangjiang Store. Upon inspection, the three stores were found to have committed price fraud by selling goods at fictitious original prices, failing to fulfill their price promises, and underpricing and overpricing. The Shanghai price department imposed the above penalties in accordance with the Provisions on Administrative Penalties for Price Violations, and ordered Carrefour to make immediate corrections and refund the overcharged prices.

Shanghai's price inspection office said this is the highest fine issued by Shanghai's price department for similar violations in years. However, the final determination of the amount of the penalty is subject to administrative penalty hearing procedures to give the penalized enterprises the opportunity to state their defense.

Two Kunming stores investigated for overpriced settlements

The Yunnan Provincial Price Bureau issued a circular on the 29th, saying that it had decided to fine the two stores 500,000 yuan each for the illegal behavior of price fraud in the Baiyun and Century City stores of Kunming Carrefour Supermarket Co.

The Yunnan Provincial Price Bureau said that in the market price inspection, some stores of Kunming Carrefour were found to have price fraud, and it was found that Kunming Carrefour Baiyun Store, in the sale of Old Tree Puerh Tea, the promotional poster marked the price of 60 yuan/box, but the actual settlement price was 120 yuan/box. In Century City Store, when selling special squid shreds, the selling price was RMB 138/kg, and the price tag was marked "13" in large font and "8.0" in small font, which induced consumers to mistake the price as RMB 13.80; there were also a variety of commodities marked at low prices by eye-catching price tags, and the price tag was marked at low prices. The price tag indicates a low price, while the checkout is marked with a small price tag to indicate a high price settlement.

The Yunnan Provincial Price Bureau said that the above behaviors of the two Carrefour stores in Kunming violated the provisions of the Price Law and constituted price fraud, and therefore the two stores were fined 500,000 yuan in penalties.

- Feedback

Netizens scramble to sun Carrefour cheated record

Said far more than the named stores there is price fraud; Shanghai Consumer Council Secretary General revealed that similar complaints involving the various supermarkets outlets

Recently, the price of fraudulent behavior, netizens scramble to sun themselves in Carrefour shopping online "cheated record! ". They claim that Carrefour supermarkets with price fraud are far more than those named.

Carrefour part of the store there is price fraud news, triggering many netizens scrambling to sun in Carrefour "cheated record".

Beijing netizen jixg introduced, once bought ten pieces of children's clothing, but charged ten pieces of money. Jiangsu Wuxi netizen fusp97 said, buy salted duck eggs have been black, price tag 10.80 yuan / 6, checkout 12.60 yuan, after the complaint store explained that the new price tag did not change up.

Many netizens said Carrefour price fraud tactics are not clever, taking advantage of the consumer's psychology - the trust of well-known international brands.

The netizens exchanged information with each other and found that the store was not a mistake, but a deliberate and premeditated attempt to cheat people.

Internet users "four big empty" introduced, Shanghai Pudong, a Carrefour a year "by my wife caught four times". Webdown, a netizen in Yangpu District, Shanghai, once found that a bottle of Coke and a bottle of orange juice bundled promotions, "more expensive than the two single bottles combined".

Shanghai Consumer Protection Commission Secretary-General Zhao Jiao Li said that in recent years, received many similar complaints, not only Carrefour, Walmart, almost involving all supermarkets and hypermarkets.

- Probe

Experts say the punishment is too light

Many netizens questioned why foreign regulated companies, why to China has gone bad?

The answer from netizens is that the penalty is too light. Experts also believe that the low cost of violating the law has led businessmen to ignore the law.

Sun Hanguang, a lawyer at the Paris Court of Appeals, said in an interview that it is unlikely that such a situation would arise in France because the penalties are very severe.

Wu Dong, an expert in consumer protection and a lawyer at Shanghai Huiye Law Firm, said the provisions of China's law on tort liability are basically of a "filler" nature, rather than a punitive nature. Even if Carrefour promises to compensate five times the loss, in fact, can not play a punitive role.

Wu Dong said, China's laws have been stipulated in the "public interest litigation" or "group litigation" principle, but the practice is not enough. The United States many group litigation against large companies, and ultimately, large companies take the initiative to "ask for forgiveness". For example, in 2002, American consumers filed a class action lawsuit against Toshiba for the quality of its notebook computers, and Toshiba finally paid $1 billion in compensation. Toshiba finally paid $1 billion in damages because it was worried that if it did not settle the case, the damages could amount to tens of billions of dollars. And for Chinese consumers, the law provides for the compensation amount is so much, therefore, these companies are quite "emboldened" meaning.

According to Xinhua News Agency

- Response

Carrefour promises "five times the difference in the refund"

China's PR director said that if the stores do not carry out will be dealt with

Carrefour China's PR director Chen Bo on the 29th once again to consumers to send "heartfelt apologies". "Chen Bo, the public relations director of Carrefour China, again apologized to consumers and said the policy of compensating five times of the price difference will be "implemented all the time" across the country.

Chen Bo said, in the short term to strengthen the price of each store self-check; the medium and long term is to improve and upgrade the price tag system, and at the same time to strengthen the price tag system, cash registers to the store manager supervisor at all levels of staff training, "the upgrade of the price tag system and staff training will be the focus of this year's work".

Chen Bo said, 182 stores published a statement about the five times the refund policy, if the stores do not implement, will be dealt with in accordance with the violation of the company's daily work regulations.

Carrefour headquarters: no more statements

The reporter contacted Carrefour's French headquarters, the head of Carrefour Group's news service department read Carrefour China's statement in English, and also said, "We have no more statements from Carrefour's headquarters, and Carrefour China's statement is our statement. "

The person in charge also emphasized that the "statement" on the incident, there is no French text

Introduction:

Fictitious original price and then discount, low price labeling, high price settlement, labeling word is small, the price is high, the price tag on the juggling act, the player is actually a Carrefour, Wal-Mart.

Consumers:

This is usually sold in the market at most 50 cents, I look more carefully, the top sticker is the price of chicken.

Consumer:

If you don't pay close attention, you won't be able to notice the difference.

Explanation:

Media exposure, government penalties, blatant price fraud, loss of consumers, heck of a retailer can ever be good?

Chen Zhijiang, deputy director of the National Development and Reform Commission's Price Inspection Department:

We hope Carrefour will put the measures it said it would take in place.

Explanation:

Discount promotions, New Year's home, red-hot shopping season, regulatory enforcement, consumer rights, how to get out of a peace of mind? News 1 +1" today's concern: price fraud so play "law".

Host Dong Qian:

Welcome to News 1+1.

I believe that not many people will be in the big supermarket after buying things, holding the hand of the small ticket and then go back to the price tag. Why? Because out of the most basic trust for the big supermarket. However, the consumer's cast a peach, but did not exchange the supermarket's return to Li, like Wal-Mart and Carrefour such a big supermarket, actually in some commodities with consumers to play a price fraud. The question is, how can a company as big as they are dare to do so?

(Play video)

Narrator:

Discounts, coupon rebates, and gift packages, it's the shopping season, and with the New Year's atmosphere, consumers' wallets are wide open, and businesses seem to be extraordinarily generous. But the recent news of an alleged price fraud is particularly upsetting, and the perpetrators include big-name Carrefour and Wal-Mart.

Citizen Ms. Zhang:

If not careful, unlike me, my husband reminded me, I deliberately pay attention to the words, can not find the difference, I may not find, I spent 12.9 yuan to buy a rattle.

Explanation:

A rattle on the price tag of 5.9 yuan, but the checkout has become 12.9 yuan, this is Changsha, Hunan Province, Ms. Zhang in the local Carrefour supermarket shopping encounter. This is what happened to Ms. Zhang when she shopped at the local Carrefour supermarket in Changsha, Hunan province.

Voice source Consumer:

Advertised as 6.18 yuan for a catty of pancetta, it became 15 yuan for a catty, which is obviously a fraud.

Carrefour promotion, it is written on the top of the price of 39, written in large font. Next to the lower right corner written in small font, I looked at its original price tag is also 39.

Explanation:

Shanghai, Changchun, Nanning, Kunming, at all levels of the country involved in Carrefour's price tag juggling act, was exposed one after another. Carrefour and Wal-Mart, both giants of the world's retail industry, are y involved in the vortex of price fraud, which is a bit unexpected.

Consumer:

I think it's so wrong for this kind of international chain to say that they are really committing fraud.

Explanation:

Media reports, public reports, in yesterday finally had the authority to say, the National Development and Reform Commission said: After investigation, Carrefour, Wal-Mart and other supermarkets in some cities in the chain stores there is price fraud, and summarized in detail as four forms:

Subtitle Note:

Tricks a: fictitious original price

Explanation:

In Changchun Carrefour Xinmin store, a set of men's underwear labeled original price of 169 yuan per set, the promotional price of 50.70 yuan per set, while the real original price of 119 yuan per set.

Subtitle alert:

Trick two: low price solicitation, high price settlement

Explanation:

At the Shanghai Carrefour Nanxiang store, the hangers were labeled at 9.90 yuan per row, while the actual settlement price was 20.50 yuan per row.

Subtitle alert:

Trick 3: Failure to fulfill price promises

Explanation:

At the Shanghai Carrefour Zhangjiang store, bilberries were advertised at 44.88 yuan per catty, while the actual settlement price was 60.80 yuan per catty.

Subtitle Tips:

Trick 4: Misleading Price Labeling

Explanation:

At the Carrefour Century City store in Kunming City, the price of shredded squid was 138 yuan per bag, but the labeling indicated "13" in large font, which induced consumers to mistakenly believe that it was 13.80 yuan for each bag.

The NDRC said it has instructed relevant local price authorities to confiscate the illegal income and impose a fine of five times the illegal income, or up to 500,000 yuan if there is no illegal income, or if the illegal income cannot be calculated.

Chen Zhijiang, deputy director of the National Development and Reform Commission's Department of Price Inspection:

We will also continue to increase our efforts to supervise retail businesses such as Carrefour, and require all of our operators to run their businesses legally and in good faith.

Explanation:

How to face complaints? How to implement penalties? Carrefour, which has been dodging questions from the media, finally made a formal written reply yesterday. It said: "We sincerely apologize for the inconvenience and loss caused to consumers! It will strictly implement the "five times the difference" policy and set up a special inspection team to carry out self-inspection.

What is worth noting is that the statement of the National Development and Reform Commission identified the price fraud called "price tag problem". Today, Carrefour's sources were formally interviewed.

Carrefour public relations company responsible for:

Carrefour sincerely apologizes for our statement of the initiative must be put in place, we will set up a special person in each store to carry out price inspections, to strengthen the frequency and management efforts.

Explanation:

How to implement? How to avoid recurrence? This is the voice of all consumers in the shopping season. The joy of the New Year should not be diluted by such a price tag game, today in a random visit to a Carrefour supermarket in Beijing, heard similar complaints from consumers.

Consumer:

Just now, he ticketed me away, I have no evidence. I bought salted duck eggs is more than 9 yuan, he charged me 23.1 yuan, 23.9 yuan

"Legal eye measuring Carrefour" series of reports of the third

This time, the people to Kunming Carrefour shopping found that the "Kangshifu" Instant noodles have been out of stock for a long time. As a matter of fact, not only Kunming, but also Carrefour all over the country, this is all because of the interest game between "Master Kong" and Carrefour, "Master Kong" released a statement that Carrefour repeatedly violated the principle of good faith by charging entrance fee, publicity fee, promotional fee, Festival fee, barcode fee, display fee and so on up to more than 20 items of fees, far more than another retail giant Wal-Mart, "Master Kong" company in the Carrefour system has been losing money. On the charge of admission fee, the Ministry of Commerce, Development and Reform Commission, the State Administration for Industry and Commerce and other five ministries and commissions to develop and November 15, 2006 implementation of the "retailer suppliers of fair trade management approach", expressly prohibited supermarkets and other retailers to suppliers to charge admission fee. It is understood that, due to irregularities in charging entry fees, Carrefour in the foreign market has repeatedly tasted the "bitter head", but it is determined not to "repent" in the country.

Carrefour's profit model

In late June 2010, the Qingdao Intermediate People's Court ruled that Carrefour Qingdao would pay the plaintiff, Zhao Minghua, 750 yuan for the goods as well as for the illegal entrance fee and publicity fee. Zhao Minghua, the boss of a Qingdao company, was forced to pay Carrefour high fees for promotions, new store opening fees, discounts, stacking fees, posters, card clips, special location occupancy fees and other high fees in order to secure a place for his goods in Carrefour supermarkets, and in 2009, Zhao Minghua sued Carrefour.

A group of evidence released to the media by Zhao Minghua's attorney showed that Carrefour charged suppliers more than 30 items. The lawyer said that Zhao Minghua's annual turnover in Carrefour is around 30-40 million yuan, but his annual profit is even less than 300,000 yuan. A large part of the profit let Carrefour in various names "cut away". Zhao Minghua told the media that selling goods to Carrefour is just selling a name.

Time Weekly reported on Carrefour's messy charges under the title of "Carrefour's entry fee "money" rules: 20,000 yuan for two square meters". A supplier named Zhang Songmin revealed to the newspaper the inside story of Carrefour's "tyrannical levy". "Whenever there is a festival or promotion, we have to pay for it." Zhang Songmin said, Carrefour held promotions, suppliers have to pay a certain amount of festival fee, "the specific amount depends on the sales of each family." In addition to the festival fee, there are bar code fees, display fees and other items of "taxes", so that the suppliers complained.

Charging suppliers with a wide range of fees has become a "profit model" for Carrefour. Sources familiar with the matter said that Carrefour's profits from some of its stores in China are now about 50 percent due to the charges. Zhang Songmin said that last year, he signed a contract with Carrefour and put the products into a Carrefour store in Hefei. For this, he paid 20,000 yuan to get a piece of less than 2 square meters of exhibition area in Carrefour. Of the 20,000 yuan, 5,000 yuan was the bar code fee, 6,000 yuan was given to Carrefour's buyer, 6,000 yuan was the display fee, 2,000 yuan was given to the section chief who manages the sales of leisure food, and 1,000 yuan was given to the head of the fresh food department. Of the 20,000 yuan in fees, only the 5,000 yuan barcode fee was invoiced. "It was clear to me that the rest of the money actually went into personal pockets." Not only that, Zhang Songmin also said, Carrefour is also similar foreign enterprises in the longest settlement cycle: Wal-Mart's payment settlement time for an average of 29 days, RT-Mart is also controlled within a month, while Carrefour needs 60 days, which is equivalent to say that Carrefour occupied a large number of suppliers' funds to develop the market and profitability.

A supplier in Kunming told reporters that many local products can not enter the Carrefour, the main reason is stuck in the high entrance fee. Carrefour threshold is high, not only the entrance fee, the store to engage in publicity, promotions have to pull the factory "bleeding". Resulting in almost all people have not expected to earn much money here, where the hard, in order to grab the market share, radiation rate, do product image publicity. Of course, there are some big companies, big brands are very "bull", like "Coca-Cola", "Procter & Gamble" and other irreplaceable international brands, Carrefour can be set out to The company's "no entry" stance.

It is understood that Carrefour's profit model in the country mainly relies on three channels: the use of a strong position to lower the cost of procurement, the cost of transferring to the supplier to charge "entrance fees" "publicity" and other expenses and deferred payment. And this model, exacerbating tensions between retail and supply. Carrefour also tasted the bitter fruit of its own sowing. Because Carrefour charges a high entrance fee, in 2003, the Shanghai Fried Goods Association also therefore to Carrefour cut off goods. The Shanghai Stir-Fried Goods Industry Association is the first stir-fried goods industry association established in China, with 52 member organizations. The list of Carrefour's charges announced by the Stir-fried Goods Association is even more shocking, with more than 10 pages of these charges listed on paper. Let's take a look at a part of the list: "French festival store fee: 100,000 yuan per year; Chinese festival fee: 300,000 yuan per year; new store opening fee: 10,000-20,000 yuan; old store refurbishment fee: 10,000-20,000 yuan; DM poster fee: 2,340 yuan per year; end fee: 2,000 yuan for each store, and stacking fee: 30,000-100,000 yuan for each store ...... "A member of the Fried Goods Association of the enterprise boss told the media: "Carrefour began to enter China when the rush to invite us into the field, but also invited us to participate in their party, into the field do not have any fees.1997 they began to put conditions, that is, to give the In 1997, they began to put forward conditions, that is, to give the price of the other merchants can not be lower than the price of the Carrefour. 1998 Carrefour bigger, began to 'chop' suppliers, Carrefour's charges more than a year and this trend is becoming more and more obvious. Carrefour dares to 'chop' suppliers so recklessly because they think they have completed the strategic layout in China and formed a strong channel advantage." Chen Enguo, secretary-general of the Shanghai Fried Goods Industry Association, said in an interview with the media that they had approached Carrefour several times to coordinate the matter, and in the process of coordination, Carrefour was not at all impressed by the Fried Goods Industry Association, and its attitude remained tough. After the negotiations broke down, the branded fried food enterprises under the Shanghai Fried Food Industry Association stopped supplying to Carrefour from June 14th of that year. This includes the "fried association" Amin, Qiajia and other nine brand-name enterprises. The "fried goods storm", industry experts believe that this is China's retail sector has a "landmark" significance of the event - suppliers for the first time in the form of industry associations to foreign retail giants! The first time a supplier has taken on a foreign retail giant in the form of an industry association.

In fact, Carrefour charges a variety of entry fees have more than once annoyed suppliers, but really dare to stand up and Carrefour tear face only such as "Master Kong", "Mengniu" and other well-known enterprises, some small and medium-sized enterprises can only tolerate. Some small and medium-sized enterprises can only tolerate. Some suppliers said the pain: "We do not make money with Carrefour cooperation, is forced. Because many manufacturers have requirements, must be sold in Carrefour goods, Carrefour is to seize this weakness not only to suppress the purchase price but also to charge a variety of fees."

When Carrefour was charging a large entrance fee, its employees also took the opportunity to accept bribes from suppliers, and even openly asked for bribes. 2008 Carrefour "Bribe Gate" is a typical case. 2008, in July, the Chaoyang District Court in Beijing, with the crime of bribery of non-state workers, sentenced Carrefour Beijing region In July 2008, the Chaoyang District Court in Beijing sentenced Carrefour Beijing to five years' imprisonment for the crime of bribery by a non-state official. The court found that Liu Yong and the other eight people received black money from Beijing Huadu Broiler Company and Beijing Resources Asia-Pacific Food Company. Previously, these two companies in order to have a good stall in Carrefour, sell a good price, many times to the commodity pricing, promotional negotiations, ordering, merchandise display and other powers of these eight people to pay bribes.

Charlotte's illegal entrance fee, Carrefour abroad repeatedly hit a wall

In sharp contrast, in foreign markets, Carrefour can not afford to offend suppliers. In Japan, Carrefour's purchasing channels, only 55% of the goods directly from the manufacturers, the other 45% must be through intermediaries, and most of these intermediaries are controlled by several powerful consortiums, Carrefour simply can not levy its "entrance fee". In South Korea, Carrefour also encountered a similar situation.

Carrefour is forcing suppliers to cut prices and charge high entry fees in South Korea. The suppliers brought the matter to the Korea Fair Trade Commission, which in July 2006 ordered Carrefour to correct the situation and fined it $1.46 million. In April of the following year, Carrefour sold its Korean company to ELAND Korea and has since withdrawn from the Korean market.

Additionally, data from the Korea Fair Trade Commission said Carrefour charged Korean suppliers as much as $136 million in unreasonable fees between 1998 and 2001. Korean law stipulates that when mass-market companies conduct promotional activities, they are not allowed to ask their suppliers to bear the costs not directly related to the products. As a result of violating this rule, the Korean government fined Carrefour three times in a three-year period from 1999-2001, totaling about $1 million.

And in recent years, Carrefour has run into trouble everywhere in countries such as Italy, Portugal and Britain and has been constantly hit with hefty fines because of its violation of the entrance fee. In the case of declining profits, Carrefour has been shrinking its territory: in 2009, Carrefour announced its withdrawal from the Russian market, where it had entered for less than a year; in March 2010, Carrefour left the Japanese market, where it had fought hard for 10 years, in a gloomy manner; in April, Carrefour announced the transfer of 524 retail stores in Portugal; in the same year, Carrefour ceded the market in southern Italy one after the other; and then closed 21 stores in Belgium and Transfer another 20 stores to Belgium's fourth largest supermarket chain MESTDAGH. previously, Carrefour has withdrawn from the South Korean and British markets.

First of all, because when such a business enters China, it even outlaws the kind of business status of traditional department stores in China. In addition, it is relatively inexpensive. So now in many large and medium-sized cities in China, it is not a surplus, it cattle, others demand it, you do not believe to see a lot of places overcrowded. In such a situation, first, the consumer you do not come to him. Second, you come is not to find my price fraud? Into this kind of large supermarkets and small supermarkets are not the same, into small supermarkets you tend to buy one, two, three things. Into a large supermarket, the car a push, to a throw, a little less careful, out of the bar special long, you will not pay attention to it. Then a invoice, this process you completely forget about it. Even if you find the people want to go back to the right time, and become very very difficult, where is your evidence? For example, I have just cited an example, consumers continue to complain, and finally the Central People's Broadcasting Station Voice of the Economy continuous to report, and finally the Development and Reform Commission in the report to get something, only to contribute to the progress of this matter, you say that the consumer rights how difficult it is? Big companies realize the consumer rights of the difficult, so when doing fraud by the beginning of caution, I am afraid to do more and more big.