How to sell sports lottery tickets well

Since the release of 15, sports lottery has established a good reputation in a wide range of groups and social classes. In this process, brand experts often remind three questions. The first is to distinguish characteristics, and having self-characteristics is the beginning of the brand. It is necessary to analyze the industry environment and find the concept of division. Find out the general position of yourself and other competitors in the eyes of consumers, as well as your own strengths and weaknesses. Through these, we can find a concept to distinguish ourselves from others. Secondly, quality is the foundation of everything and the foundation of establishing a brand. In terms of gameplay, further develop the game varieties that lottery people like, and further establish standardized service standards in terms of services. Culturally, it is necessary to create a high-quality sports lottery culture. Finally, the integration of communication activities, sports lottery public welfare publicity activities have been very rich, but as many industry experts have said, can these things be further refined? For example, public welfare activities can involve people's livelihood projects and a wider audience, not just sports enthusiasts. Nowadays, many livelihood projects are supported by sports lottery, which is a very good publicity material and deserves more extensive coverage. This also highlights the true connotation of the "national public welfare lottery".

Development of brand personality

For Chinese sports lottery, sports connotation is a unique resource, and national public welfare lottery is the essential definition. New lottery players will definitely consider their hobbies and social significance when choosing lottery tickets. For example, a person who likes sports games, football or basketball is likely to choose sports lottery. Because many supporters of sports lottery have this feeling, watching the game with lottery tickets, the happiest thing is that the lottery won and the team won. Even if the team loses, winning the lottery is a great comfort. This kind of fun is beyond the reach of sports fans.

For sports lottery, the image of sunshine, health, sports and happiness is most closely combined with the word sports. We can often see in various media that future social development and people's needs will inevitably pay more attention to health, including physical health and mental health, so sports theme is definitely a more popular concept. If we can closely combine sports lottery with people's modern life and healthy life, it will undoubtedly prepare a bigger future market for sports lottery.

A topic often mentioned is image, including the image of the site and the image of the sports lottery staff. In Harbin SMG flagship store, both the exterior decoration and the interior decoration have distinct sports colors, and the shop assistants dress uniformly, and their language and actions are standardized. Once you walk into such a sports lottery shop, you will have a strong feeling that sports lottery is a sunny and fashionable industry with a wide audience. Many designers tell us that a series of products will play a great role in shaping the whole brand if they are fully coordinated in packaging, storefront, personnel clothing and other details.

At present, there are still many sites that are casual in decoration and other aspects, because it is difficult to improve for a while because of economic factors, but from a big perspective, unifying the overall style, starting with details, shaping the overall image and developing brand personality are the keys to future development.