What is the competitive strategy of Haidilao?

The competitive strategy of Haidilao is service differentiation strategy and vertical integration strategy.

Haidilao brand was founded in 1994. After more than 20 years of development, Haidilao International Holdings Limited has grown into an internationally renowned catering enterprise. As of June 30, 2022, Haidilao has opened 1435 direct-operated restaurants around the world, of which 13 10 stores are located in Chinese mainland, 22 stores are located in Hongkong, China, Macau, China and Taiwan Province Province, China, and 103 stores are located in1kloc.

After years of market and customer testing, Haidilao has successfully built a high-quality hot pot brand with high credibility and integrating the characteristics of hot pots all over the world. As a large-scale chain catering enterprise whose business involves the whole world, Haidilao adheres to the concept of honest management and provides consumers with more intimate services, healthier, safer, more nutritious and more assured food on the premise of improving the stability and safety of food quality.

Brand concept of Haidilao

Haidilao always adheres to the principle of "pollution-free, one-off" selection and bottom material, and strictly controls raw materials and ingredients. Over the past 20 years, through the inspection of the market and customers, we have successfully built a hot pot brand with high credibility and quite Sichuan hot pot characteristics.

After 20 years of hard work, continuous progress and unity, Haidilao started from an unknown small hot pot restaurant with nearly 20,000 employees. Haidilao has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management. At present, it has 1 17 direct stores, 4 large-scale modern logistics distribution bases and 1 bottom material production bases, and has obtained HACCP certification, QS certification and ISO900 1 international quality system certification.

Reference to the above contents: Haidilao official website-About Haidilao