What are the methods of retail promotion?

Retail promotion has the following 30 methods:

Program 1 illusion discount - to give customers a different feeling

Example: "spend 100 yuan to buy 130 yuan of goods," the illusion of discount is equivalent to 70% off but tell customers that my is the offer is not discounted goods.

Program 2 a quarter of a thousand dollars - so that customers flocked to

Example: supermarkets "10 minutes all goods 1 discount", customers are limited to snatch, but the flow of traffic has brought unlimited business opportunities.

Program 3 value of a dollar - the promotion of small for big strategy

Example: "a few of the value of more than 10 yuan worth of goods to value a dollar of activities to participate in the promotion", although these goods seem to be a loss, but to attract customers! but can be sold in a way that is linked to the sale, the result is that the profit is the opposite of the increase.

Program 4 Critical price - the customer's visual error

Example: 10 yuan to 9.9 yuan, which is a common promotional program.

Option 5 Step Price - make customers automatically anxious

Example: "sell full price for 1-5 days at the beginning of the sale, reduce the price by 25% for 5-10 days,reduce the price by 50% for 10-15 days, and reduce the price by 75% for 15-20 days" This automatic price reduction program was invented by the American businessman Edward Fanning. On the surface may seem "risky" program, but because it captures the customer's heart, for the store, the customer is unlimited, selective is also very large, this customer does not come, that customer will come. But for the customer, selectivity is unique, competition is unlimited. If they don't go, others will still go, so the final surrender is definitely the customer.

Program 6 price cuts and discounts - to give customers a double benefit

Example: "All customers who patronize the store to buy goods full of 100 yuan can reduce 10 yuan, and can also enjoy 20% discount" first price cuts and then discount. 100 yuan if the discount is 60%, the loss of profit of 40 yuan. Play 60% off, the loss of profit 40 yuan; but full of 100 yuan minus 10 yuan and then 20% off, the loss of 28 yuan. But the strength of the double benefit will induce more customers to sell.

Program 7 percent of the prize - the discounts into prizes

Example: the discounts into prizes, and 100 percent of the prize is nothing more than new bottles of old wine, catering to the hearts of the people in the lottery, but also real benefits to the people to get the material satisfaction of the two-pronged attack on the sales of the sale of a great deal of light.

Program 8 "money tree" - shake out the benefits

Example: Christmas shopping full of 38 yuan can enjoy the "shake tree" opportunity, each time to shake the tree off! Every time you shake the tree, a number plate will fall, and each number plate has a corresponding gift. Let the customer feel happy, the customer will be willing to patronize the store, will bring the store revenue opportunities. Festive elements, interactive elements, affordable elements to make customers happy.

Program 9 Boxes of gifts--drinking can also win gifts

Example: This program involves a lot of customers, and there is no threshold requirement, so it is the most widely used.

Program 10 Refund promotion - the benefits accumulated over time

Example: "On the basis of 50 yuan of shopping, customers can redeem cash in accordance with the promotional ratio as long as the shopping ticket within the first 6 years is sent to the store's cashier. 6 years of a refund, the refund percentage 100%; for a 5-year refund, the refund percentage is 75%; for a 4-year refund, the refund percentage is 50% ......." This program earns popularity, time, and fallout.

Program 11 Autonomous Pricing - Strengthen the sales promotion of business strategy

Example: 5-10 yuan between the goods let the customer pricing, the two sides feel appropriate on the deal. This program should pay attention to the price of goods must first consider the fluctuation range. Give customers the right to independent price is only a way to attract customers, this right is also relative. Customers can only be in the store to provide the price range of free pricing, this is to ensure that the store does not lose money an important guarantee.

Program 12 Supermarket shopping card - cumulative out of the offer

Example: shopping card of a bit of stabilization of the customer base, win-win, advertising effect.

Scheme 13 Accounts regular - so that customers see the real benefits

Example: 55.60 yuan only 55 yuan. Although it seems to be "generous" a bit, but than the discount is still profitable.

Program 14 buy more to send - disguised discount

Example: Note that the delivery of things such as "ginseng and antler products" can be "ginseng and antler" is also possible to be "ginseng and antler wine". "Ginseng wine" can also be "ginseng capsule". In fact, the gift of goods is flexible.

Scheme 15 Combination sales - one-off offers

Example: Combine goods with the same attributes to increase profits.

Program 16 Increase quantity not price - give customers a little more

Example: Increase quantity not price must let customers see the benefits.

Program 17 kid at home - through the children to promote

Example: June 1 Children's Day to let the children choose their favorite toys in the company of the shopping guide aunty to choose their own home items, parents in the lounge waiting to pay the bill. Pay attention to the time point, foothold, promotional programs, details to win.

Program 18 self-deprecating - middle-aged people are most realistic

Example: a hotel door curtains for the "lack of delicacies, less sea food is the only cheap, no masters are not authentic Figure a convenient" banner "next door! Good snack bar. Expose themselves to the shortcomings but highlights a little "cheap, convenient".

Program 19 take the initiative to pick the wrong - to impress the hearts of elderly customers

Example: there will be defective goods, take the initiative to write defects to sell, so that customers take the initiative to pick the wrong, to get the trust of customers.

Program 20 "Happy Golden Wedding" - that is, to advertise and witness

Program 21 "birthday star" effect- -Let the birthday boy advertise for the shop

Program 22 heroes to save the beauty - play the male card

Example: a U.S. tobacco store, a beautiful woman in the window was pressed by the cigarettes and to the men who came to the men to ask for help as long as the men sold cigarettes beautiful women can be out of the dilemma. This program is a clear goal of multiple heart grasp adaptability and other characteristics.

Program 23 Pick customers - shopping malls to promote the "soft" trick

Example: a clothing store playing the women's store men refused to enter the sign for men to arrange a rest area for women to buy goods and to ensure privacy.

Program 24: Gift of the way - to meet the female customer's "heart" needs

Example: the gift is a complete set of goods in one of the quilt sets, so that the customer in order to match the whole set of goods and come to buy the store to increase sales.

Example: the clothing store launched an advertisement "with dozens of dollars

Program 25 "change" effect - to give women a different feeling of money to come here, we guarantee to give you a change of a person! ", to shoppers to receive the store's matching service, giving a new feeling, and to receive a "change" sales of female customers appropriate to give some discounts and small gifts.

Program 26 love the house - a good article of the star-crossed girls

Example: the popular things attached to the gift to the star-crossed girls, to improve sales.

Program 27 "Valentine's Doll"

Example: On Valentine's Day, launch the "Valentine's Doll" plus shopping. advertising to achieve good results.

Program 28 Comparison of goods - customers trust a little more

Example: pre-sale advice "comparison of goods" to improve customer trust.

Program 29 eat out of luck - for the lucky and crazy consumption

Example: restaurant consumption can be drawn, consumption of more than the lottery odds are high, the winning photo posted on the wall, the advertisement words "lucky, the more the better". Advantage: the advantage of goods, customers can refuse to buy but eat is not refused; lucky ratio advantage, consumption of a high amount of awards drawn high, high winning rate, so that the winning percentage is controlled by the store not only will not lose money will also inspire the customer motivation.

Program 30 can get more - the lure of the sales promotion of the magic weapon

Example: snack store, the launch of the purchase of snacks can turn over the card, answer the right question to send the same snacks, gifts snacks small less refined. Capture the characteristics of children like to show off, but also small giveaways of satisfaction.