How to design traditional specialty food packaging

Traditional food packaging design should reflect the spirit of traditional national culture and artistic connotation; packaging cultural design can enhance the market competitiveness of the product, in the packaging design of traditional culture and modern technology, modern design and art combination, reflecting the national personality, high quality design style. How to design the packaging of agricultural products?1, on the graphic design of the sales package of the picture should be beautiful and generous, rich in artistic appeal, and highlight the characteristics of the commodity, pattern and color adaptation should be adapted to the national habits and hobbies of the country concerned, in the design of the picture, it should be pitched to facilitate the expansion of the. It should pay attention to the principle of change and unity, pay attention to the contrast and coordination of line, shape, direction, material and color. At the same time, attention should be paid to the rhythm and rhyme of the whole graphic, center of gravity and spirit. Pay attention to the space, gathering and dispersing, size, curvature, direction, light and dark contrast. 2, on the description of the text in the sales package should have the necessary text description, such as trademarks, name, origin, quantity, specifications, composition, purpose and use, etc., the text description should be closely integrated with the picture, set off each other, each other to complement each other to achieve the purpose of publicity and promotions, the use of the text must be concise and clear, and let the sales market The text used must be concise and clear, and let the sales market customers can understand, if necessary, can also be used in both Chinese and foreign languages at the same time. In the sales of packaging in the use of written instructions or the production of labels, should also pay attention to the provisions of the relevant national label management conditions. 3, on the effect of color combinations of colors to enhance the consumer's recognition of the product memory function. Packaging color design should also be based on the different customs of consumers, grade needs and age, gender differences emphasize the color of the desirability of men, the elderly product packaging, color should be the pursuit of stability, dignity, taste; and women, young people's product packaging, color should be the pursuit of romance, warmth and vivacity; children's products packaging, the color should be focusing on bright, jumping, lively, bright. 4, on the shape of the Comprehensive consideration of the design and structure of carton packaging styling and structural design, is to shape the image of the commodity, carrying commodity information and aesthetic material carrier, is to realize the practical function of a particular product packaging key link. In terms of modeling form, it should reflect the commodity personality of the enterprise, novel and beautiful form, highlighting the characteristics of the commodity. From the structural form, should be able to make full use of the material, play the strength of the material, is conducive to processing and molding and protection of the product, on the basis of convenient storage and transportation, convenient for consumers to use.