What is meant by Digital Marketing?

Digital Marketing is the practice of using digital communication channels to promote products and services in order to communicate with consumers in a timely, relevant, customized and cost-effective manner. Digital Marketing encompasses many of the techniques and practices used in Internet marketing, but it is much broader in scope and includes many other communication channels that do not require the Internet. Thus, the field of digital marketing encompasses a whole host of elements, such as mobile, SMS/MMS, display/banner ads, and digital out-of-home advertising.

What is digital marketing?

Digital marketing is a new type of marketing model that is realized through digital interactive media using the Internet, mobile Internet, various communication devices, mobile apps, APPs, android apps, and ios apps as platforms. Moreover, digital marketing is one of the most effective and cost-saving marketing modes. It has a very good effect on the development of new markets and the exploration of new consumers. Digital marketing is not only the marketing mode of new technology, but also includes target marketing, direct marketing, decentralized marketing, customer-oriented marketing, interactive marketing, remote marketing, virtual marketing, and marketing with direct customer participation. It is also the main marketing method and development trend of enterprises in the era of digital economy. Domestic digital marketing companies do a better job chinapex create a strategy China, easy intercommunication and so on!

What is digital marketing?

Digital integrated marketing is based on the information network (mainly the Internet) on top of its main three aspects of the meaning:

1, the unity of the dissemination of information: that is, the enterprise to speak with one voice, the consumer, regardless of the type of media obtained from the information is unified and consistent.

2, interactivity: that is, between the company and consumers to carry out meaningful exchanges, can quickly, accurately, personalized access to information and feedback.

3, target marketing: that is, all marketing activities of the enterprise should be carried out around the corporate goals to achieve the whole marketing.

Many companies have taken this approach, for example, Oujie (Beijing) Technology Company, DDT, Baidu, etc.

What is the meaning of digital intelligent marketing?

Digital marketing is based on the information network (mainly the Internet) on top of the three main aspects of its meaning:

1, the unity of the dissemination of information: that is, the enterprise speaks with one voice, the consumer, regardless of the type of media obtained from the information is unified and consistent.

2, interactivity: that is, the company and consumers to carry out meaningful exchanges between the rapid, accurate, personalized access to information and feedback.

3, target marketing: that is, all the marketing activities of the enterprise should be carried out around the corporate goals, to achieve the whole marketing.

This piece has heard that Merchants Express is doing well, you can learn about it.

What does digital intelligent marketing mean?

Data precision marketing means that on the basis of precise positioning, relying on modern information technology means to establish a personalized customer communication service system, to achieve measurable low-cost expansion of the enterprise road, that is, the company needs to be more accurate, measurable and high return on investment in marketing communications, the need to pay more attention to the results of the marketing communications plan and action, and more and more attention to the investment in direct sales communications. Merchants Express' data precision marketing effectiveness... The results are not bad, you can go on their online to learn more.

What does Digital Intelligent Marketing mean, and can anyone describe it?

Generally it is through the full integration of the traditional network, mobile client, PC Internet as a whole for the digital marketing strategy ~

What is digital marketing

The so-called digital marketing, that is, with the help of the Internet, computer communications technology and digital interactive media to achieve the marketing objectives of a marketing approach. Digital marketing will utilize advanced computer network technology as much as possible in order to seek to develop new markets and tap new consumers in the most effective and cost-efficient way.

Digital marketing is a high-level marketing activity based on a clear database of objects, through digital multimedia channels, such as telephone, SMS, email, e-fax, web platforms and other digital media channels, to achieve marketing precision, quantifiable marketing results, data.

Digital integrated marketing, digital media marketing, what is digital marketing, what is digital marketing

Digital integrated marketing is based on the information network (mainly the Internet) on top of its main three aspects of the meaning:

1, the unity of the dissemination of information: that is, the enterprise to speak with a single voice, the consumer, regardless of the media from which the information obtained are unified and consistent.

2, interactivity: that is, the company and consumers to carry out meaningful exchanges between the rapid, accurate, personalized access to information and feedback.

3, target marketing: that is, all marketing activities should be centered on corporate goals, to achieve the whole marketing.

What does digital precision marketing mean?

Big data because the data base is large and universal, then the use of big data can do market analysis, you can achieve the purpose of precision marketing.

What is digital marketing 10 points

What is digital marketing: digital marketing mix

On April 2, 2008, IBM moved into Second Life, owning a large chunk of private real estate in its virtual world.IBM said the move was mainly for corporate branding, and that after the phase transition, it would IBM said the move is mainly for corporate branding, and that after the transition phase, they will consider extending the land use rights to their clients or members. At about the same time, the U.S. tax preparation agent H&R Block also set up H&R Block's island on Second Life, on which "stationed" a lot of tax experts, can provide tax advice at any time; there is a hall dedicated to video presentations of the company's business; in addition, there is also a video presentation of the company's business. In addition, there is a special ticket number that allows visitors to get a $70 discount on the company's products. ......

Thanks to technology, technology platforms like Second Life are increasingly impacting and enriching people's daily lives, and at the same time, they are also becoming more and more embedded in the business world. The change of the business world has given enterprises more opportunities and challenges. From the beginning of the portal advertising display, search prompts, to the next e-mail, viral marketing, and later video implantation mode, mobile platforms, and now digital billboards, IPTV (Internet Protocol Television), the arrival of the digital media era has redefined the essence and connotation of marketing. If the previous sales model was a one-way brand expression, "I want to tell you", then in the digital era, it has shifted to a two-way interactive participation, "special love to special you, I want to find you". As Kent Wertheim, President of Ogilvy & Mather Interactive Relationship Marketing Asia Pacific, said, "For traditional advertising, it's easy to make your brand a household name in a short period of time, but you don't know the people you're reaching, and there's a lack of more in-depth interaction, which has been a traditional advertising model for close to a hundred years, and the problem hasn't been solved very well. Digital means are more decentralized, but it's easy to grasp the people you're reaching and interact with them well, and the cost is very low". While the traditional advertising model, regardless of the means or channels, is ultimately to express the content through a fixed image, digital marketing can be used on websites, cell phones, games, blogs, podcasts, communities, outdoor media, etc. to present creative ideas in an eclectic manner, as long as the topic is interesting enough, the technology is indeed guaranteed, the target audience can not be subject to time, space or even platform subject to limitations to continue to receive the As long as the topic is interesting enough and the technology is secure, the target audience can be subjected to time, space or even platform, and continue to receive information and enjoy it.

Although we are no strangers to the arrival of digital marketing, and to some extent we have already begun to practice it to a large extent - like IBM, H&R Block, and so on before - there are numerous successful cases of digital marketing in China. For example, in the early days of the "Backyard Boys", "Tianxian sister", in the middle of the "blocking Wanglaoji event", "Coca-Cola - torch online transmission ", the recent "planting vegetables", "robbing parking spaces", etc. However, even so, we are still in the "groping for stones to cross the river" stage of digital marketing. Exploration stage. This is manifested as: on the one hand, in the existing bookstore almost can not find a book about the systematic introduction of digital marketing, on the contrary, about word of mouth marketing, event marketing, detail marketing, telemarketing, network marketing and other books are readily available; on the other hand, the digital technology is also rapidly changing and developing, yesterday's prevalence of the web1.0, to today is web2.0 or even web3.0; today's emergence of the The 3G is likely to be upgraded to 4G and 5G by tomorrow.

So, when Kent Wertheim and Ian Fenwick published "Ogilvy's Digital Marketing Perspectives", we do not dare to say that this book must encompass the digital marketing of the "past and present", all aspects of the book, but at least we can be sure of one thing, it is one of the few systematized compilation of the digital marketing and evaluation of a good book. The best work. In this book, Kent Wertheim and others guide us to the direction of the road to new media and digital marketing - what are the most important new media trends that marketers should master? What are the new laws of digital marketing? How to use digital media channels to increase consumer engagement and what channels are available at this stage? How to decide which digital media to utilize and measure digital marketing results? What are the mistakes that can be made and must be avoided in order to ensure success ...... The answers to these questions will all be revealed through the book.

Kent Wertheim sees digital marketing as a result of the evolution of marketing. "Evolution happens when a company uses digital media channels for the majority of its marketing activities." This is a division between digital marketing or not at the physical (media) level. Also on ...... >>