How do enterprises do well in community marketing? What are the ways to play the enterprise WeChat customer base?

The formation of mass organizations is a natural cohesion. When like-minded people get together and have similar topics in the group, the whole community will be more active and positive. In the long run, group members are more likely to gain each other's goodwill, even trust and dependence. Communities can be roughly divided into the following categories: 1. Content-based: Gather people through content. For example, knowledge-based communities aggregate users through value output and job loss. 2. Behavior-based: gathering people through activities. It can be offline activities, such as running a group, a tour group, and a book club; It can also be online, such as game competitive groups, online learning exchange groups and so on. 3. Identity-based: Delineate the crowd by identity. For example, hometown association, alumni group, class group, fan group and so on. This kind of group has the same membership, and attaches more importance to the connection of emotion than content and activities. 4. Based on products: such as mobile phones and cars. Products are formed as connections, offline activities are not paid much attention to, and functional standards are used as connection points to spontaneously organize online exchanges. The orientation of communities is not immutable. Some communities include several categories, but relational groups are the above four categories. When the enterprise has a number of group chats for customers to choose from, such as Fuli Group and hobby exchange group, you can use the tag drainage function of Sesame Micro-blog, the official service provider of the enterprise and micro-blog. Integrate the QR codes of all group chats into one QR code. After scanning the code, customers can choose the group chat they are interested in to join. How to set up multi-group drainage? In the background of Sesame Weibo, select Drainage Access -Tab Live Code-New Live Code, and add the actual live code that has been created. On the basis of multi-group drainage, Sesame Weibo also supports adding enterprise live codes. When scanning the code, customers can choose to join the group directly or add welfare officers and enterprises. In the advanced settings, custom tags for static code analysis customers are supported. When the customer reaches the specified number of code scans, it will be labeled as set. If the customer has added employees or entered the group chat through the live code on the tab, no new employees or new group chat will be added when scanning the live code again, which can effectively prevent competing products from advertising in the group.