Business model of catering industry under internet thinking

Abstract: With the development of Internet technology, the Internet links all aspects of life. Occupy an increasingly important position. Premier Li Keqiang put forward the concept of "Internet +" era, is the background of the Internet, Internet thinking is highly generalized and summarized. In China, there is a saying that "food is the sky", food is also a high-frequency daily life, in the "Internet +" era, the catering industry's business model also has an innovative development

Keywords: Internet thinking; catering;

1 , "Internet +" under the Internet thinking

The traditional point of view that the Internet is only a computer information technology, Internet thinking, the Internet is a complete set of thinking mode, he is characterized by the release, collaboration, **** enjoyment, high efficiency, focus. Traditional industries want to enterprise transformation, to integrate the Internet thinking, Internet business model, traditional business, Internet thinking is the internal heart, Internet business model is the set, traditional business is the basic skills, to "Internet +" way of enterprise transformation and transformation

1.1, the Internet thinking mode

First, the extreme thinking: it is to make products and services to the extreme. Do let the user screaming products. Internet era, only the ultimate experience, in order to let the user to remember you, through word of mouth dissemination, and then produce explosive. Catering industry "Haijilao you will not learn" is a typical representative of the extreme thinking

Second is the minimalist thinking: the complexity to be extremely simple, the simpler things are more likely to spread in the catering industry to do the chain model, is also is to replicate, adhere to the standardization, specialization, simplicity and expansion

Third is the iterative thinking: iterative thinking is to continue to try to be wrong, small steps, the products and services to be upgraded and new.

The third is iterative thinking: iterative thinking is constant trial and error, small steps, products and services to upgrade and modernize. Quickly respond to market needs

The fourth is data thinking: in the era of big data, data can produce value, for user profiling, precision marketing of users, it is easier to get the user's favor

2. Catering business model under the Internet

In the Internet's help, the entity catering gradually stepped into the combination of the business model with the Internet, in the Li Keqiang Premier "Under the guidance of Premier Li Keqiang, the catering industry has accelerated its transformation and upgrading, and more Internet business models (Internet takeout, group buying reviews) have been born. With the growing maturity of the Internet business model continues to mature, more and more traditional catering industry to join the Internet team

First, the Internet takeaway mode

Now the mainstream is a form of cell phone apps takeaway orders, WeChat ordering as a complementary way, which is hungry, the United States takeaway is a more popular application, this mode to meet the needs of more and more people in pursuit of convenience, to save the user the cost of going to the store to order, to save the user the cost of going to the store to order. Save the user to the store to order food costs, directly in the network order, on the network platform to establish contact with the user

Second, the group purchase review mode

Catering companies have to "group purchase" to attract consumers to consume, the typical representative of the U.S. group, the popularity of Dianping. Catering enterprises to use the Internet fast and convenient, efficient and transparent information characteristics, to attract consumers with preferential prices, to hit the popularity and expand the influence of the industry.

3. The new basic skills of the traditional industry

1. The traditional catering industry to quickly adopt the Internet technology program

With the development of the Internet, the cell phone electronic payment is a mainstream way of information encryption technology development, more and more people recognize the security of cell phone software. One of the representative is WeChat payment and Alipay platform love. Around the payment function generated online membership system, such as "Meals on Wheels", he is a multi-functional (mobile payment, ordering, delivery) takeaway customized solutions, merchants can also be customized to the customer analysis

2. Landing of the relevant policies and regulations

The issue of food safety is the main problem of China's catering industry, the "Internet +". In the context of the "Internet +" era, although the takeaway provides a convenient, but not a lot of unscrupulous traders to provide an opportunity to take advantage of, consumers only browse things on the website photos, the user is easy to get with the description of the food does not match. Normal business catering businesses, due to the group-buying lowered profits, some businesses are forced to reduce the quality of food and service quality. In addition, due to the competition of group-buying platforms, it will lower the threshold of access to catering, leading to users' criticism of the messy catering takeaway. Strongly request the national food safety department and business administration departments to purify the Internet catering industry through the improvement of the system, and the construction of relevant national laws and regulations, to ensure the orderly development of the Internet catering industry

3. Catering industry + big data construction

The catering industry needs to catch the typical benchmark enterprises to do the merchants' credit reputation endorsement. First of all, build the data monitoring center (big data platform). User data exists in three forms of presentation: information, behavior, and relationship. These data are conducive to enterprises' prediction and decision-making. Strong catering platforms have the ability to build data centers, and small merchants rely on Internet platforms to achieve information unification. Large platforms analyze and mine data through technical strength to generate value. According to the dining circle, to summarize the basic information of consumers, user profiles, consumption frequency, ordering taste, consumption level. Provide for the catering industry analysis report, for business decision-making value is huge. At the same time, all data centers uploaded food safety credit, so that unscrupulous traders have nothing to hide, and really put the credit with digital assets to measure out.

4. Construction of supporting facilities for catering express service

Internet + catering mode is the current industry in the form of mainstream services, the real reach to the user is every hard courier personnel. Takeaway personnel to the user's service is particularly important. Facing the user, the takeaway brother code of conduct guidelines, is the industry standard. Facing the logistics industry, how to do more good and integrate logistics resources is a social issue. For the government and enterprises, how to manage the huge takeaway team and solve the local employment problem is a win-win cooperation. For takeaway boys, how to improve the service at the same time, they can pay for them to get due pay is more real. So the need to build a set of infrastructure for the catering express

4. Conclusion

In the era of Internet +, with the Internet thinking mode, to guide the Internet catering model, to lay down the new catering business fundamentals is particularly important, the catering industry 020 model, the trend in the Internet era is also unstoppable.

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