What are the characteristics of visual communication design?

1, visual communication design is mostly graphic design with printed matter as the medium, also known as decoration design. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design.

2. Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It influences people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life.

3. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design.

In China and many countries in the world, the word visual communication design is equivalent to graphic design, and it is also a discipline in the direction of graphic design, which is wider than graphic design in the division of university majors. Designers of visual communication design are generally called graphic designers, which are different from industrial designers, fashion designers, web designers and IT workers.

Extended data

Classification of main fields of visual communication design;

1, image design: refers to the use of visual design means, through logo modeling and specific colors and other means of expression, so that the enterprise's business philosophy, behavior concept, business characteristics, product packaging style, marketing principles and strategies form an overall image.

2. Book design: In order to effectively convey the specific information of the enterprise, the strokes, structure, shape, color and arrangement of the text are artistically treated to form a distinctive personality, which makes people easy to identify and remember.

3. Advertising design: all kinds of manual or computer painting methods or image technology, as well as creative image design using composite methods, are ingenious in conception and unique in performance.

Baidu Encyclopedia-Visual Communication Design