How to promote the whole network of Changzhou industrial raw materials industry?

Some time ago, a business owner asked me, saying that we are a raw material industry, can we do network promotion? Miao Liwei believes that most industrial products and raw materials industries are suitable for the whole network promotion.

Industrial products mainly refer to mechanical equipment, electronic components, hardware, molds, digital air, lighting led products, etc. These products are sold to other enterprises, which we call industrial products. The customers that industrial enterprises generally face are B-end customers.

The list of industrial products is generally relatively large, ranging from tens of thousands to tens of millions. The transaction cycle of such customers is relatively long, usually through online contact, and then through communication or offline meeting.

Online only plays the role of collecting customer clues, and then finally completes the transaction through underground communication. How to attract customers online? There are many companies online, which need to have enough trust and brand packaging, just like we buy things online. Why do we trust brands such as lv and Hermes? As long as the information problem is solved, the transaction will be greatly improved.

How do traditional enterprises do online marketing?

1. Establish the brand image of the company through a high-weight platform.

High-weight platforms mainly include official website, Ali Store, Weibo, WeChat official account and Baidu Encyclopedia.

Every customer's search habits are different, some may like Baidu search, and some may like Ali search. This requires us to cover these platforms as much as possible and present a matrix of brand promotion. This matrix is similar to a battle, combining land, sea and air to solve the battle as quickly as possible.

2, industrial products should focus on Baidu and Ali promotion.

After I have contacted so many companies, you can get a lot of inquiries as long as you do well on Baidu and Alibaba platforms.

You can search online competitors, and you will find that most of them are doing Baidu (official website+Bidding) and Alibaba e-commerce platforms.

3. Soft text promotion is an effective way to increase trust.

Promote through soft text. How to write this soft article? It's better not to brag about yourself, but to write some articles such as leaderboards.

If you are in the mold industry, you can write the top ten brands of mold design and mold processing. When a customer doesn't know the industry information, one article introduces the company's products and the other is the top ten brands list. Which one do customers prefer to read? There is no doubt that he will like this list.

Where shall we publish these articles after we finish them? Sina, Netease, Sohu, Xinhuanet, these large portals, spend some money to go up. Nothing is impossible for this society to have money. It is said that this price is very cheap, and Baidu will soon include it after such websites are posted. Is it important to shape the image of corporate public transport?

There are still many platforms suitable for enterprises to promote the Internet. The key is to look at the company's industry, product category and strength. The situation of each enterprise is different. Even if the promotion channels are the same, the specific implementation is different. For example, some enterprises are suitable for online brand public relations promotion, and some enterprises, especially start-ups, are suitable for sales promotion.