Introduction to the author of Traditional Enterprise E-commerce

Su Jing, whose English name is suphia, is a senior marketing expert, vocational trainer, authorized brand manager from an international brand management organization, and a visiting professor at the School of Business Administration of Huaqiao University.

He has been engaged in marketing and brand management in the apparel industry for more than 20 years. He has served as general manager, assistant general manager, deputy general manager, marketing director, brand director, and direct sales director in many well-known apparel companies.

In 2006, he was selected as one of the "Top 100 Most Influential Marketers in China".

Mr. Su has grown up with the Chinese clothing industry. With 23 years of industry experience, he has rich practical experience in the comprehensive operation management of clothing brands, construction of marketing channels, product management systems and brand management, and has operated many successful cases.

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Specialized in the formulation of clothing brand strategies, the construction and improvement of product operation management systems, retail terminal management and retail support system training.

With years of accumulated practical experience, we have created a unique "quick profit model with commodity management as the core".

He has worked for companies such as Jinba Men's Wear, Jiumuwang, Sishulang, Weilanxi Women's Pants, Xiamen Xinda, HI-TEC, Guirenniao, Romantic Manifesto, Wanjielong, Qile, Budweiser, Whit Shoes, CP Group, etc.

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Successful case: British HI-TEC brand entered the Chinese market positioning.

The brand positioning and management of Jiumuwang’s “Trousers Expert”.

Brand management and construction of Jinba men's clothing.

The positioning of Zhengda swing shoes.

Graduated from Tsinghua University and worked for China National Petroleum Corporation. In 2007, he founded Beijing Hetang Technology Co., Ltd., focusing on the research and development of e-commerce management software. The company’s core product Hetang e-commerce ERP software has served many e-commerce companies.

business enterprises and win a good reputation.