Why is there a cable tie missing from each bottle of wine?

This should start with the ancient "wine flag".

When we watch TV series, we often see pubs and restaurants hanging "wine" flags to attract business. The streamer of Moutai originally came from the "wine flag", and the name and manufacturer of the wine were marked on the flag to achieve the function of communication. Facts have proved that this way of Maotai really makes everyone remember it.

What does the ribbon on Maotai wine bottle do?

First, the propaganda function.

As a national wine, Maotai is not only popular in China, but also very popular overseas. As we all know, liquor originated in China and has a long history of development. Since the reform and opening up, we have been committed to let other countries know more about our country, including our culture.

Then Moutai, which sells well overseas, can be used as an emissary to spread our China culture. "China Red" is the representative color of China. Maotai manufacturers tied a "red ribbon" on the bottle to promote the traditional wine culture of China.

Second, the number of employees

The logo of Maotai Liquor Company is printed on the front of the red ribbon, but what is unknown is that there is a string of Arabic numerals on the back of the red ribbon.

These streamers belong to the exclusive staff of Maotai Distillery. Each logo has its own code, and each employee's code is different. This code is the employee's job number of the day, and these job numbers are recorded in the file. In the later sales process, once a bottle of wine goes wrong, Maotai Company can quickly trace back to the employees of the winery and find the responsible person according to the numbers on the red ribbon. This is also a way to ensure the authenticity of Moutai.

Third, counterfeiting.

As a famous Maotai, there will definitely be unscrupulous merchants who impersonate Maotai to make huge profits. In this era of advanced technology, counterfeiting is easy to do and realistic. So how does Maotai use such a red ribbon to let people identify the authenticity of wine?

It turns out that this red ribbon will just fall vertically on the word Mao. If you deviate from the word, or the ribbon color is incorrect, then it must be fake wine. It can be seen that Maotai has made a lot of efforts to crack down on counterfeiting and for the benefit of consumers.