What are the tips on how to design a packaging box?

Packaging box design is a key aspect of product design, many times can give consumers a deep impression. The following is a list of some common box design methods and techniques:

Understanding the target market: the box must be in line with the target market's culture, habits, tastes, and needs, etc. For example, in a box design for the Japanese market, the box should be in line with the culture, habits, tastes, and needs of the target market. For example, in the box design for the Japanese market, the design concept of the middle way should be followed.

Focus on color matching: Different colors will produce different visual effects and emotional perception, reasonable color matching makes the box look more eye-catching and beautiful, and can attract consumers' attention.

Considering the nature of the commodity: the nature of the commodity is to determine the basis of packaging design, consumers have strong expectations for each commodity, such as green tea will take the shape of a horseshoe design, easy to make the specifications of the choice.

Focus on structure and process: Structure and process directly affect the aesthetics and practicality of the box, a good structural design and production can reduce costs and maximize the value of use.

Highlight the brand recognition: the box is an important carrier of brand marketing, the prominent brand logo and name can increase consumer recognition, thus promoting sales and brand communication.

Highlighting the characteristics: Creative packaging design can not only make consumers remember the goods, but also bring more topics and forwarding, which is an indispensable part of marketing.

Moderate recklessness: Highly creative and eye-catching does not mean good packaging design, because too many design elements can easily lead to chaos and disorder, moderate recklessness can enhance the customer experience, but also should not be blindly pursued.

These methods and techniques are often used by designers in box design. In short, a good box design should be in line with the characteristics of the product and the market environment and combined with consumer expectations, in terms of color, shape, structure and other aspects to create a distinctive, visually driven design, to attract attention and desire to buy, and in line with the world trend of the use of new materials and intelligent manufacturing processes.

The original packaging design work of Zhonghui Design

The above is the professional packaging design company Zhonghui Design answer, I hope it will help you.