"Madman" Musk: Out of Africa, 654.38+095 billion reached the top of the world's richest man and advanced in hell.

In 2020, some enterprises not only escaped the impact, but even set a new record in the Black Swan incident where globalization was blocked and the epidemic spread around the world.

At the beginning of 20021,Trass' share price rose sharply: as of local time1October 7, 65438+, US stocks closed at $800, up nearly 8%, with a total market value of $773.5 billion.

At this point, the world's richest man changed hands, and Tesla CEO elon musk topped the list.

The last one is Amazon founder Bezos. Before them, the richest man in the world was Bill Gates, and we are all familiar with him.

Why Musk?

According to the Bloomberg Billionaires Index, the personal assets of Tesla CEO Musk rose to 654.38+09.5 billion US dollars (about 654.38+026.09 billion yuan).

In the past year, Musk's wealth has increased by $6,543.8+$050 billion.

At the beginning of 2020, he had only $27 billion in assets.

In July 2020, Musk surpassed Warren Buffett to become the seventh richest man in the world; In August, Bernard Arnault, the boss of LV and chairman of LVMH Group, became the fourth richest man. In September, Facebook founder mark zuckerberg became the third richest man. 1 1 In June, 2008, he surpassed Bill Gates and became the second richest man.

In just one year, his net worth soared to $654.38+09.5 billion, equivalent to RMB 654.38+02.626 billion, equivalent to an increase of RMB 300,000 per second.

In the eyes of the outside world, Musk is a combination of genius and devil. He is paranoid, cold-blooded and desperate, but he is tenacious and persistent, looking up at the stars.

Elon musk, known as "Iron Man" in Silicon Valley, founded Paypal, Tesla, Space X, a rocket manufacturing company, and served as the chairman of Solar City, one of the largest suppliers of solar power generation systems in the United States.

The crazy behavior of its cross-border entrepreneurship makes the outside world feel that Musk is not only an entrepreneur, but also a rare business and innovation genius who changes the world crazily.

Lei Jun said: "Compared with elon musk, we seem to be doing what others can do, but others can't think of what he did."

Musk once quoted his friend, entrepreneur and investor Bill Lee as saying that starting a company is "like chewing glass and staring at the abyss". On the road to entrepreneurship, Musk has no choice. He can turn over and fight back. He must have his own unique thinking.

Today, we will tear it down. How is the road to the richest man realized? Why Musk?

All talents are born with time.

197 1 year, Musk was born in Pretoria, South Africa.

Musk had a wonderful childhood, but the teenager lived a miserable life. His father, errol Musk, was called the devil and accused of homosexuality, misogyny and pedophilia. At the same time, violence returned to China and abused his wife and children.

When I grew up, I recalled this experience, and Musk's eyes were moist. He said: "In those years, I had no chance to breathe at all. This group of people kept pestering me, beating me up every time, and then I went home, but the atmosphere at home was just as terrible. This fear seems endless ... "

Later, my mother took three children to live in Canada, and the family of four squeezed into a small house.

The shadow of childhood did not erase Musk's creative ability. He has been like a genius since he was a child and likes to practice and transform all kinds of things.

Musk's entrepreneurial factor seems to have been planted since childhood. 1984, Musk 12 years old. Before graduating from elementary school, he wrote the space shooting game Blastar, which was bought by a company for 500 dollars.

At that time, he was full of ideas and determined to open a game hall with his brother.

They have bought machines and rented storefronts, but because the government does not issue business licenses to children under 18, and parents do not agree to do it for them, his business plan will only be aborted.

At the age of 28, he and his younger brother set up a company called Global Link. What Musk and his younger brother did was to mark enterprise information on the map and put it online. It's a bit like the combination of public comment and Baidu map.

Although we think this kind of service has become commonplace now, it is extremely difficult to think of this idea and make it when 1995 Internet just emerged.

Their business expanded rapidly. A few months later, they got $3 million in Series A financing, and the company changed its name to Zip2.

Later, the company also had some problems in its operation and got into trouble. After the sale, Musk received $22 million.

After this battle, Musk became a rich man and bought a luxury car.

Then, Musk founded a second company.

He set up a payment website called X.com. After use, people can pay by email, which directly revolutionizes credit card transactions. Since then, after development, merger and reorganization, X.com has finally become a famous payment system PayPal, that is, PayPal with a market value of more than 200 billion dollars in the US stock market.

In 2002, Yi Bei pocketed PayPal for $65.438+0.5 billion, and Musk cashed in 654.38+065.438+0.7% of the shares in exchange for $65.438+0.8 billion, completing the transformation from a multi-millionaire to a billionaire.

It seems that the ending is not bad, but only the parties can understand the bitterness.

Being questioned, rejected, repeatedly defeated and repeatedly defeated, this is Musk's early entrepreneurial life.

When Musk and his younger brother started their business, they only raised $2,000.

They rented a cheap office with room and board. They bought some cushions to be used as sofas during the day and beds at night. As there is no bathroom, we can only borrow the toilets of charities and gyms to take a bath.

In addition, the time that Musk invested in the company is more humane.

Under normal circumstances, Musk will work in Space Exploration Technology Company and Tesla for three days every week, and accompany his family and children on Sundays. During the intermission, he will also deal with SolarCity, The Boring Company, Neuralink and other companies. He often spends more than 100 hours a week at work, that is, 16.7 hours a day. In case of emergency, a week often exceeds 120 hours, that is, working 20 hours a day (calculated by 6 days) or 17 hours (calculated by 7 days).

In fact, there is no natural genius at all, only the unknown efforts behind success.

Behind extraordinary achievements is extraordinary perseverance.

Musk, 3 1 year-old, achieved economic freedom. At this time, he is fully capable of pursuing his dreams.

But his dream is to send a greenhouse into space with a rocket and build an ecosystem in space.

This dream seems extremely difficult now, and it is even impossible for outsiders to complete it. But his determination to his goal is unparalleled.

Musk often said: "If the road ahead is full of shit, then eat it."

The intention is actually: don't tell me about hardships. In order to achieve the goal, nothing can't be solved, and nothing can't be borne.

He planned to invest $20 million to buy a rocket, but failed to bargain with the buyer. The other party ridiculed him: "Don't play this if you have no money."

He was very angry and vowed to invest in making rockets.

In order to pursue his dream, Musk funded the establishment of a space exploration technology company in the suburbs of Los Angeles.

The first three rocket launches of Space Exploration Technology Company failed. When the team fell into a huge loss after the first failure, Musk sent a letter to all employees, telling the story of many failed rocket launches in human history and then succeeding, and said: "Space Exploration Technology Company will continue to work hard, whether in the sky or underground, and will never give up if it is unsuccessful."

When the third crucial launch failed and the team couldn't accept it, so that they began to cry collectively, Musk immediately rushed to the scene and told everyone: "The launch must be completed, don't panic, everything will be fine."

As a result, the crying engineers immediately calmed down and began to analyze the reasons for the failure and look for improvement methods. -This is Musk's leadership style. It's no use crying when a disaster happens. The important thing is to analyze and solve problems.

On February 9, 2020, at 65438, netizens around the world witnessed Musk's latest adventure-Space Exploration Technology Company launched the starship SN8. Unfortunately, SN8 crashed and exploded about 6 minutes after the successful launch.

Even so, Musk seems to be quite happy. He posted on social media: "We have got all the data we need, congratulations to the Space X team!" "Mars, here we come!"

Now, Space Exploration Technology has become the world's largest commercial satellite operator, and the profits that Musk has gained from it are immeasurable.

Gracias, an investor in Tesla, said, "Everything he went through, if it were someone else, would have collapsed. But he not only survived, but also continued to concentrate on his work. Anyone who has seen what he has experienced respects him. I have never seen anyone more determined than him. "

Perseverance can always pave their own way.

If success can be traced back, it must have grasped the essence of things.

Musk has a super ability to see through the essence of things at a glance.

So in his view, there is nothing difficult in the world, just how to understand the essence of things and act according to the basic laws. He called it "the first principle".

For example, the cost of launching a rocket is very high and the price is very expensive. Musk himself studied the principle and basic structure of the rocket, and finally concluded that the production cost of the rocket is actually very low. It is better to build it yourself than to spend a lot of money on it.

Finally, he really built his own rocket, and the average cost was reduced by 3/4, and the cost of some parts fell below the market purchase price of110.

Therefore, Musk's bid for commercial space missions is only equivalent to 1/3 of that of traditional defense contractors such as Boeing and Lockheed, and even lower than that of Russian and China in many cases.

So is Tesla. At that time, the core component of electric vehicles was batteries, but the batteries on the market were very expensive. According to the energy storage capacity, the energy storage capacity per kWh is about 600 dollars.

Musk studied the principle and raw materials of the battery, saying that these are the materials. Only 80 dollars. So Tesla developed its own battery, which greatly reduced the price of car batteries.

Step by step, push away the appearance of things, see the essence inside, and then go up from the essence layer by layer.

This extremely sharp way of thinking can often grasp the essence from the fog, go straight to the subject and simplify the goal.

Looking back on the development of Tesla, we can describe it with the words "from survival to continuation".

In this process, Musk insisted on abandoning the rules and regulations, starting from the core goal and taking the final result as the center. God blocked the killing of God and Buddha blocked the killing of Buddha.

In 20 17, Tesla rushed to production capacity and came to a life-and-death checkpoint, burning $500,000 per hour.

Looking ahead, 2008 will be even worse. Outside is the subprime mortgage crisis, and inside is all kinds of explosions and failures of rockets and electric vehicles. Space Exploration Technologies and Tesla are in a desperate situation at the same time. Musk's remaining money is only enough to save one family at most. No one thought that he might lead the two companies out of this robbery at the same time.

Musk invested everything he had left and didn't have enough money in his pocket to buy sandwiches. He even had to borrow money from his friends to pay back his credit card.

He is always struggling with challenges and obstacles. The battle seems clear now.

He has a proverb: "If you are going through hell, keep going." Being a man and doing business should be like this.