How to do the market positioning of network marketing

Both enterprises and businesses need to conduct online marketing. Before marketing, they need to locate the online market. At this time, enterprises need to analyze and plan first. How do enterprises locate the online market in detail? Can the target market be positioned centrally?

First of all: you need to consider whether the target market you choose is online. Is the target group online? If the target group needs the products you sell, but you sell them online and the target customers don't go online, then you can't sell products to them through the internet.

For example, many farmers in China don't surf the Internet, but they need to grow agricultural products, such as seeds, fertilizers and pesticides. However, if the target users don't surf the Internet, you can't sell them online. You can only find the crop store.

Another example: the product you sell is antipyretic, but it is impossible for patients with fever to buy antipyretic through online search. They will choose to go to hospitals or pharmacies, so the products still cannot be sold. Only for the purchasing staff of pharmacies and hospitals.

Secondly: Can the target market be positioned centrally? Is there a place where people in the target market gather online? Where they gather, can you send marketing information to them directly or indirectly by means of online marketing?

If the target group has no obvious gathering place on the Internet, it can't effectively transmit information. Even if it is conveyed, the efficiency is not high. Analyze whether the target people often gather in some forums, websites, blogs, post bars, news websites, etc. This is a marketable target market.

Finally: If your product sells toothpaste and the target market is online, you can promote it according to the characteristics of the product. However, people don't want to get together to discuss toothpaste, so you can find the target group on the dental care website.

Although everyone needs toothpaste every day, few consumers gather online to discuss it, and everyone basically uses their own brands.

They may always use them unless there is a special reason. This product is difficult to sell online. Generally speaking, only through all-round advertising and actual marketing can we build an impression in consumers' minds and deepen the impression continuously, so that consumers can form a set of thinking before buying.