! ! About the paper ~! Interaction between China, ASEAN and Minority Sports Culture

Research on Zhuang Traditional Sports Culture and the Development of "South Expo"

Abstract: The social value of rejuvenating the country by traditional sports culture of Zhuang nationality in China was studied. Overview of traditional sports culture of Zhuang nationality in China. In the strategic activities of western development, we should combine the advantages of regional natural environment, folk festivals, national individuality and individuality, and hold China-ASEAN Expo in Nanning, Guangxi, to develop the traditional sports culture market of Zhuang nationality, so as to increase foreign exchange, expand domestic demand, increase employment rate, get rid of poverty and become rich, and promote the development of traditional sports culture of Zhuang nationality in China in a novel, innovative, scientific and diversified direction.

Keywords: South Expo Zhuang sports culture

As the largest population and the most expressive form of action among the 56 ethnic groups in China, the traditional sports of Zhuang nationality are entering a new international stage with the cultural exchanges between the East and the West. Traditional sports of Zhuang nationality have the characteristics of solid foundation, profound connotation, profoundness, richness and diversity, and different styles. Such as dragon dance, lion dance, three-person shoes, throwing hydrangea, playing pole, playing ball, etc. , has been introduced into school physical education, loved by more and more people in society, recognized by many ethnic groups, and can be called a brand in international and domestic exchanges. Based on the theoretical research of traditional sports culture of Zhuang nationality for many years, this paper demonstrates the advantages of traditional sports culture of Zhuang nationality in the development opportunity of China-ASEAN Expo in Guangxi by using the methods of literature, interview notes, field investigation, inductive translation statistics and comparison of theoretical thinking, so as to provide scientific basis for promoting the sustainable development of traditional sports culture of Zhuang nationality and enriching the people and rejuvenating the country.

1. Seize the opportunity of "South Expo" and expand its distinctive advantages.

China-ASEAN Expo is a comprehensive exposition integrating goods trade, investment cooperation, service trade and high-level forum. It will fully display the economic development achievements of the free trade zone, provide a place for promoting transactions, create opportunities for mutual investment, and open up a forum for political, business and academic circles. The opportunity of "South Expo" under the new situation has promoted the development of Zhuang traditional sports culture and ushered in good development and challenges, and will also become one of the hot spots and highlights of "South Expo".

1 The role of Zhuang traditional sports culture in modernization and "South Expo"

As far as the development of modern emerging sports is concerned, the development of Zhuang traditional sports culture plays a leading and overall role. It not only embodies patriotism education and carries forward the Chinese national sports spirit, but also embodies the collective inheritance and horizontal integration of national culture. It symbolizes a cultural activity with profound cultural connotation. The traditional sports culture of Zhuang nationality is characterized by its unique form and great attraction, which is entertaining and interesting, and integrates competitiveness, fitness and artistry. In particular, sports competitions and performances carried out through national festivals, festivals or national fitness activities encourage people to participate, practice and experience, so as to achieve hope, the possibility of success, the psychological satisfaction of self-entertainment and interest, effectively improve people's physical and mental health, and provide a strong spiritual power for promoting exchanges and cooperation between ethnic groups, promoting economic development in ethnic areas and enhancing national unity.

1.2 "South Expo" will promote the new development of national traditional sports culture and economy.

The development of Zhuang traditional sports culture is not an armchair strategist, but a variety of traditional sports activities with solid foundation, profound connotation, festive festivals and folk customs. And the "National Minority Traditional Sports Games" held every four years, which pushed the traditional sports culture of Zhuang nationality to a climax organically, showed the great role of the traditional sports culture of Zhuang nationality and came out at once. The great momentum of economic, trade and ethnic sports singing shows its strong vitality, attracting people from all walks of life at home and abroad to visit, study and negotiate trade, which has opened up new development ideas for the economic development of ethnic areas in Guangxi.

According to the literature, 199 1 During the 4th People's Games held in Nanning, Guangxi, the turnover of various materials and products reached 2.5 billion yuan, 1995 The 5th People's Games held in Kunming also received 3.2 billion yuan of good social and economic benefits, 1999 The 6th People's Games held in Beijing. During the Games, all kinds of trade, investment, tourism, products and high-level forums are the best in history.

China-ASEAN Expo will be held permanently in Nanning, Guangxi. This is not only beneficial to the development of traditional sports culture of Zhuang nationality, but also will play a more active role in promoting the prosperity of Guangxi ethnic areas, the rapid development of national economy and the people's rush to a well-off society.

2. The economic effect of "South Expo" linked by Zhuang traditional sports tourism resources.

The development of Zhuang traditional sports culture and tourism resources has become one of the new research hotspots of traditional sports humanities and social sciences in China. As far as modern tourism resources are concerned, "South Expo" is essentially different from tourism resources such as places of interest and scenic spots and landscapes. Traditional sports tourism resources of Zhuang nationality are based on people's sports activities for tourists to watch or directly participate in, integrating sightseeing, health preservation, health care and medical treatment, forming a national sports feature with the flavor of the times.

1. 1 Seeking physical and mental health is a prominent tendency in the 20th century.

Reports from education network, sports network, travel network, economic network and other related websites show that highly developed industries have further deteriorated the global environment. The noise of cities, the turbidity of air and the decline of water quality are increasingly threatening people's health, and the demand for people to return to nature is growing stronger and stronger. At the same time, society has entered the information age, and the impact of social rhythm and various concepts has made people's psychology in a state of high tension. People need to relax their tired bodies and minds between green mountains and green waters, and also need to have fun in nature without scruple. Traditional sports tourism of Zhuang nationality can provide people with a variety of feelings, feel life, feel nature, get close to sports and appreciate sports. This trend means that the traditional sports tourism of Zhuang nationality strengthens the natural atmosphere and highlights the value of health care. With the organic combination of festivals, folk customs, folk customs and the National Games, we will develop the tourism cooperation of "South Expo" and integrate it into leisure, fun, performance, entertainment and tourism life with a brand-new consciousness. Its actual benefits will be superimposed on the tourism industry to produce an interactive effect, which will be no less sensitive than the economic growth of various festivals around the country.

2.2 Zhuang traditional sports and cultural tourism is a good resource endowment for the "South Expo"

Throughout the development of Zhuang traditional sports culture, people can see a stronger way to get rich by creating the resources and environment of traditional sports culture, which is embodied in landscape tourism, ethnic humanities tourism, folk tourism, coastal tourism, border tourism and eco-tourism. This is the tourism economy, and the development of tourism resources is a social communication activity between one culture and another, which has multi-attribute cultural phenomena and characteristics of the times. Create a successful foundation for the development and exchange of national traditional sports culture, which is reflected in several aspects:

2.2. 1 Make use of the uniqueness of Zhuang nationality's development, construct the rhythm and colorful content of traditional national sports tourism activities, and integrate them into the form tourism of traditional national sports, so that people can enjoy themselves together, relax their bodies and minds, achieve the purpose of aesthetic appreciation and cultural exchange, and also promote the cyclical and seasonal benign operation of tourism.

2.2.2 Make use of various cultural backgrounds to form ethnic tourism styles in different ethnic areas, adapt to local conditions and vary from person to person, cater to tourists' needs, and make tourists willing to participate in personality development; * * * Improve the economic benefits of tourism by building tourism resources with distinctive features and unique styles.

2.2.3 The combination of multi-directional tourism development, multi-source coexistence and normal development, the use of traditional Zhuang sports to set up a stage, tourism, economic and trade singing and dancing are mutually beneficial, reflecting the national tourism features of different ethnic areas, and creating an economic, cultural and eco-tourism industrial cluster of Zhuang people; Enhance the product structure and competitiveness of Zhuang traditional sports and cultural tourism.

2.2.4 Comprehensive norms integrating fitness, viewing, participation, entertainment, scientific research and education. Make the traditional sports culture of Zhuang nationality actively adapt to the market economy environment in the new period, solve the problem of poverty alleviation in Guangxi and even the western region, and open up new economic growth points. Enrich the advantages of traditional sports culture and sports tourism resources of Zhuang nationality in the new period, promote the healthy and rapid development of ethnic tourism, and make it the potential of tourism to revitalize economic growth in ethnic areas.

2.3 "South Expo" linkage Zhuang traditional sports and cultural tourism development publicity effect

The development of Zhuang traditional sports culture tourism resources often depends on publicity. Moreti, director of the Italian National Tourism Administration, pointed out: "The century-old experience of tourism tells us that publicity is the locomotive to promote the development of tourism. "According to the relevant information of the World Tourism Organization, the publicity expenses of the Canadian tourism industry account for as much as 79% of the total budget, and the Tourism Authority of Thailand uses 60% of the total budget for publicity and promotion. The cost is high and the income is considerable. The United States spent 1 USD to attract 1 tourists, and Mexico spent 1 USD on publicity and got a return of 40 USD. According to the statistics of the Hong Kong Tourist Association, if you spend HK$ 65,438+0 on publicity, you can get HK$ 65,438+0.23 in tourism revenue. The development value and potential of the traditional sports tourism resources of Zhuang nationality with the flavor of the times are enormous, but its popularity is relatively low at present, and it is not enough to rely solely on the promotion of national traditional sports. We should carry out all-round publicity through various forms and channels including the "South Expo" to make it widely known and stimulate people's travel motivation. Promote exchanges and cooperation between the neighboring provinces in western China and ASEAN, and develop the traditional sports tourism resources of Zhuang nationality in China. It not only plays a good social propaganda role in the excavation, arrangement, development, reform, promotion and perfection of the traditional sports culture of Zhuang nationality in China. But also can promote the development of our national traditional sports economy, sports tourism and sports industrialization in the direction of scale, collectivization and science.

3. The "South Expo" has attracted unlimited new business opportunities for the development of traditional sports and cultural industries of Zhuang nationality.

Advantages and potentials of traditional sports of Zhuang nationality in China. The development of economic benefits is optimistic, and the China-ASEAN Expo will bring unlimited business opportunities. Since the Zhuang people won the first prize in the fourth People's Games, their equipment and props have been sold out all over the country, which is in short supply. Simple development of "pole-beating" activities, coupled with the media propaganda of "the baise uprising" to commemorate the China revolution film blockbuster led by Deng Xiaoping. A set of equipment is exported to East, South, Asia and Europe and America. Projects and products such as "Dragon Dance, Lion Dance", "Three Shoes" and "Throwing Embroidery Ball" symbolize a kind of sports and are the inheritance of Guangxi national culture. It is a fine product, shines brilliantly in international communication, is favored by people of all ethnic groups and international friends, and has become a hot-selling tourism and entertainment product in Guangxi. For example, Huang Xiaoqin, known as "Embroidery Street" in Jingxi, Baise, Guangxi, has an annual per capita income of nearly 10,000 yuan. She was praised by the All-China Women's Federation as "Qiao Nv of China" 200 1. Her products are exported to the United States, Canada, Norway and other countries, and made a fortune with hard-working hands. In 2002, leaders and experts from Guangxi Construction Department visited six European countries, only bringing high-quality products to state officials, which was well received and praised. The small hydrangea is full of national unique personality charm and cultural concept, which links the friendship of all countries in the world. Two months before the "South Expo", local Zhuang people rushed to make a batch of hydrangeas embroidered with the words "China, ASEAN, China-ASEAN Expo" in Nanning to welcome the grand event. The listing attracted people's attention, and tourists from other provinces also bought them as souvenirs for relatives and friends. This shows that the traditional culture of Zhuang nationality has become an important medium for cross-cultural communication between East and West.

1 Diversified interactive effects of excellent traditional sports culture of Zhuang nationality

I remember 1995 Zhao Zhongxiang, the famous host of the Central Spring Festival Gala, used "throwing hydrangeas" as an impromptu program to stimulate performances and speakers, and received bursts of applause. The annual Nanning International Folk Song Festival in Guangxi? In the Spring Festival of 2003, China National Culture Festival, traditional folk customs and folk festivals of Zhuang nationality were held in Lemandi, Guilin, which blended many traditional sports with Zhuang characteristics and greatly promoted the socialization, tourism, industrialization and economic development of ethnic areas. In trade negotiations, traditional national sports hydrangea and flower bags are regarded as a celebration, and dragon and lion dances are used to express good wishes to guests. People's sports exchanges among all ethnic groups, mutual respect, mutual understanding, friendly coexistence and sincere cooperation, have made great contributions to the prosperity and revitalization of China's national economy and the promotion of people's physical and mental health and active cultural life.

3.2 Meet the opportunities and challenges of "South Expo"

China-ASEAN Free Trade Area is an opportunity for Guangxi ethnic areas to strengthen all-round cooperation with ASEAN countries and neighboring provinces on the platform of China-ASEAN Expo, so as to realize good-neighborliness, security and prosperity. Plan different measures to get rid of poverty and get rich. In addition, take advantage of natural scenery for a day trip. Carry out national traditional sports health activities, national traditional sports training, national traditional sports equipment, national traditional sports clothing, national traditional sports industrialization development, etc. For example, Guangxi Education Department is characterized by the advantages of national education, and a university town with corresponding modernization scale is built in Nanning, which embodies a cultural and educational park with national science and technology, national art and national traditional sports customs as the leader and integrating reading, learning, observation, fitness, entertainment and participation. Combining ethnic education with four platforms, such as ethnic festivals, international folk songs festivals, South Expo and other goods trade, investment cooperation, seminars and foreign cultural exchanges, we will build China into one of the first-class education zones with developed culture, advanced technology, beautiful environment, active innovation and rich information, and become a new bright spot in economic, cultural and high-tech development. It can also make Zhuang traditional sports resources play a good role in education, publicity and society. Effectively promote Guangxi's national economy, sports tourism and industrialization to scale, collectivization and scientific development.

4. The development countermeasures of "South Expo" to revitalize the traditional sports culture of Zhuang nationality

4. 1 The traditional sports and cultural resources of Zhuang nationality are rich and colorful, inexhaustible and will not destroy the natural environment. This is a sustainable industry. Therefore, in the development of traditional sports of Zhuang nationality, we should make full use of the advantages of traditional sports cultural resources of Zhuang nationality, mold, process and carefully package the traditional sports culture of Zhuang nationality according to the development of modern society, so as to promote the all-round development of society, politics and economy in ethnic areas and expand the characteristic information service. It is one of the most direct means to get rid of poverty and get rich.

4.2 The development of traditional sports culture of Zhuang nationality promotes the development of domestic and international tourism market.

Physical education is the product of people's physical exercise development and the practical activity of harmonious development of body and mind. Tourism industrialization is people's leisure activities, including traditional sports activities of all ethnic groups, and it is an important way to enhance people's physical health, educate and cultivate people's beautiful hearts. In recent years, the traditional sports culture of Zhuang nationality has been widely taught. In this process, we can notice a phenomenon, that is, tourism has further promoted the traditional sports and cultural education of Zhuang nationality. Enhance the rich tourism resources from the whole and multi-levels, tap the traditional sports culture of Zhuang nationality, promote the development of tourism economy, and keep, develop, revitalize and prosper the essence of traditional sports culture of Zhuang nationality.

4.3 Strengthen the promotion of traditional sports culture of Zhuang nationality in China.

In the information wave of global sports science and technology networking, the national fitness activities are gradually popularized to families, communities and clubs by using various news media, taking advantage of the fitness, entertainment, education and competition functions of Zhuang traditional sports culture, and absorbing the active participation of the broad masses, focusing on school education. Combine the traditional sports and cultural activities of Zhuang nationality in festivals and holidays with small-scale, diverse and amateur voluntary ways. Through the traditional sports competitions, games, invitational competitions and competitions of the Zhuang nationality, more people will participate in the traditional sports activities of the Zhuang nationality, and the traditional sports culture of the Zhuang nationality in China will rush out of the country and go to the world more quickly, making greater contributions to mankind.

4.4 The industrialization of Zhuang traditional sports culture tourism will also become a new industry in the new period.

Sports industrialization and tourism have their own specific products and consumer groups, thus forming their own specific markets and becoming relative industries. From a systematic point of view, the development of Zhuang traditional sports tourism is interrelated, which is due to the interest orientation of interaction, mutual benefit and reciprocity. In recent years, it has been fully displayed in various sports competitions and tourism activities held in various places. From the overall and multi-level point of view, the industrialization development of traditional sports tourism of Zhuang nationality is not only the need of tourism development choice, but also the need of enriching tourism resources, excavating traditional sports culture of Zhuang nationality and developing tourism economy. Therefore, it is imperative to construct and popularize a brand-new development model of Zhuang traditional sports culture.

5. Conclusions and recommendations

5. 1 conclusion

5. 1. 1 Zhuang traditional sports culture is closely related to the ancient history, culture, education, production and living environment of the Chinese nation, showing the unique oriental civilization temperament of the Chinese nation; That is, there is comity in competition; Brave but not rude; Overflowing and reserved; Interesting but not vulgar; Rich in appreciation and noble in spirit. It originates from life, reflects life and enriches life. It is deeply loved by people of all ethnic groups and also favored by tourists, which is the feasible operation and development research of this topic.

5. 1.2 Zhuang traditional sports culture will be embodied in ethnic education, folk customs, competitive performances, cultural entertainment, sightseeing appreciation, competitions, tourist souvenirs and other specific humanistic resources, adding aura to the landscape, protecting the ecological environment, and providing theoretical and practical scientific basis for the national tourism market system, Guangxi Zhuang traditional sports and the sustainable development of regional economy.

5.2 Suggestions:

5.2. 1 Build the scientific research goal of China Zhuang traditional sports education in the 2nd1century, build a scientific research network, give full play to the advantages and functions of Zhuang traditional sports culture, cultivate high-quality Zhuang traditional sports scientific research talents, and seek cooperation with scientific research projects or topics of "economic development" at the "South Expo".

5.2.3 The traditional sports culture of Zhuang nationality plays an inestimable role in the development of our country, with great potential and unlimited business opportunities, waiting for us to emancipate our minds and increase the development and utilization.

5.2.4 To develop the traditional sports culture of Zhuang nationality, it is necessary to set goals, make scientific orientation, innovate ideas, break the traditional development mode, focus on establishing the guarantee system of the traditional sports culture resources of Zhuang nationality, broaden the channels of communication with various ethnic sports cultures, and form a national cultural system with the characteristics of traditional sports of Zhuang nationality.

References:

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3. Liu Deqiong