"24-hour bookstore" rely on what to keep readers

Since Sanlian Taofen Bookstore has been open 24 hours, the "late-night bookstore" has attracted a lot of attention. At a recent seminar on the innovative development of 24-hour bookstores, 11 24-hour bookstores decided to set up a national 24-hour bookstore alliance to better serve readers, innovate their operations, and promote the development of 24-hour bookstores.

The 24-hour bookstores will be able to provide better service to readers, innovate in their operations and promote the development of "reading for all" activities.

Beijing Sanlian Taofen Bookstore, one of the initiators of the 24-hour bookstore alliance, introduced its experience at the seminar, saying that the bookstore's economic benefits have been very obvious since it opened for business. The net profit in April was 3.78 times that of the whole year last year", which is mainly due to their change of cultural management concept, the bookstore has done a series of store upgrading and renovation for the 24-hour business, organized a variety of activities, and operated in conjunction with the "Carving Time Café", saying that they will continue to operate a "pure bookstore". "Pure bookstore", "95% of the store's merchandise are books, the rest are some creative products, we firmly believe that selling books can also sell well."

Hangzhou, one of the initiators of the "Yue Browse Tree", the benefits also far exceeded expectations. "Yuet Tan Tree" bookstore near the West Lake, opened by the city's Xinhua Bookstore and Phoebe coffee cooperation, and began to explore the road of cooperation between Xinhua Bookstore and private capital.

Shenzhen Center Bookstore 24-hour book bar, originally just a bookstore, and then with a fashion catering business cooperation, to provide readers with bread, coffee, etc., but also organized a lot of reading activities, so that the book bar into a slow life space, leisure space, space for communication. This book bar centers around the "life of books", which changes the function of the space, and achieves from loss to profit. This business model is widely welcomed by readers.

There are also 24-hour bookstores that believe that 24-hour bookstores need to innovate by making them a platform for communication, cooperating with libraries to strengthen public ****cultural services, bringing together creative products, and providing readers with a space for cultural activities and art and literature exhibitions,...... and so on.

In the cultural media, we often see reports from the cultural and reading communities concerned about the state of bookstores. In the present era of advanced information and information explosion, the development of bookstores has encountered new problems in many aspects, as well as unprecedented challenges and tests. Some are struggling, operating difficulties; some are in crisis, the future is uncertain; some can not survive, towards closure; some change their face, transformation and development ......

The complexity of the realities of the conditions, the survival of the difficult, so that the traditional bookstores or physical bookstores as a part of the cultural life of the general public and one of the means of operation of the book culture, the bookstore. In order to adapt to the environment, in order to their own development, must carry out cultural "breakthrough", looking for new ways of survival, looking for new horizons.

At present, "24-hour bookstores" have formed an alliance, which is of course a cultural strategy and the need for business strategy, but, specific to the individual bookstores, but also according to their own business conditions, the advantages and disadvantages of the market competition, and so on, to change the concept of business. We see these "24-hour bookstores", not only adhere to the bookstore's own strong cultural flavor, according to the bookstore's cultural and spiritual value of the pursuit of value, but also accurate positioning, extend and expand the scope of culture and services, began to show vitality in the cultural market.... ...

The establishment of the "24-hour Bookstore Alliance" and the characteristic operation of these bookstores make us think about the development prospects and trends of "24-hour bookstores". The development of today's society, the diversified needs of culture, so that the bookstore business model, can no longer be stuck in the original stereotypes, rigid, fixed mode, the role and value of the bookstore more and more embodied in the culture, reading, display, entertainment, leisure, life, business and other multi-functional above, and even a famous bookstore is often regarded as a cultural landmark, with the influence of the cultural impact and the city's core values. Bookstore is no longer just a place to "sell books", but a platform for cultural exchanges, a cultural experience entity, to provide customers with a three-dimensional, multi-level buying experience is becoming a cultural trend, fashion trend. This tells us that we can not only look at the bookstore as a simple place to buy books, but also should pay more attention to its cultural industry attributes, pay more attention to its public **** cultural attributes. "The 24-hour bookstore is actively seizing new development opportunities, exploring new development modes, and continuously expanding new development space.

It is remembered that the famous writer, Zhang Anti once said: bookstore is a place to nourish people's soul, in the current state of life rhythm of tension, if you are busy to take a break to go to the bookstore around, caressing a variety of book covers, flipping through a book with the smell of ink, which is a kind of nourishment for the human soul. The cultural atmosphere of the bookstore is the network can not be replaced, "24-hour bookstore" cultural light, will illuminate every corner of the city, illuminating the hearts of every book lover.