What are the advantages and disadvantages of online media advertising

Superiority of online advertising:

1, wide coverage, large audience base, wide range of dissemination;

2, not subject to time constraints, long-lasting advertising effect;

3, flexible, interactive;

4, can be categorized and retrieved, ads are highly targeted;

5, production is simple and simple, low cost of advertising;

6, can accurately count the number of audience.

Weaknesses of online advertising:

1, the scope of advertising objects is not wide;

2, credibility is weak;

3, the system is not sound.

Expanded Information:

Measures to enhance the effectiveness of online advertising:

1, pay attention to the research of online advertising strategy;

2, the design of targeted online advertising;

3, optimize the combination of online advertising resources;

4, the effect of the network advertising. p>4, tracking and controlling the effect of online advertising.

Baidu Encyclopedia-Network Advertising