How traditional enterprises coexist with e-commerce to achieve a win-win situation

1. Advantages of traditional enterprises entering e-commerce

1, product advantages

Traditional enterprises often have a perfect supply chain, which can provide a wealth of product types and quantities, and many years of rich offline business experience, which is a huge advantage that the new Amoy brand can't catch up with. Its perfect brand structure, product system, inventory depth and channel strategy make it stand on the starting line better.

But at the same time, many traditional enterprises are also subject to this. Because of inexperience, I am often overwhelmed by the system relationship between online and offline.

Understand the market

In addition to the original accumulation of funds, it is more important for enterprises to understand the field of their products and target consumers, which will become a bright light on the road of e-commerce. Combining this resource with e-commerce operation can achieve twice the result with half the effort.

However, it is obvious that many companies have ignored this point and started to drift with the tide as soon as they went online, getting lost in the endless brushing trend and online activities. E-commerce is not a new field, it is just a form of business activities, and it is still market-oriented. Only by being good at and making rational use of the winning resources in our hands can we open up a road of our own.

3. Financial advantages

Companies that can develop online business will certainly be like a duck to water offline and have their own perfect financial system. Nowadays, in the increasingly competitive e-commerce Red Sea, this advantage is bound to become an important backup guarantee.

But this is also a double-edged sword, which seems to be the same as the strategy of many local tyrants throwing money and finally throwing themselves in. It's not that you shouldn't throw money, but that you should throw money strategically. If you don't invest money strategically, you will get the moon into the well.

Second, the disadvantages of traditional enterprises entering e-commerce

1. No talent

When traditional enterprises set foot in the field of e-commerce, the first problem they encounter is often the lack of talents. In the early years, I was looking for a few people who knew the network and technology. After a long time, I found that the traditional network has nothing to do with e-commerce, which is farther than the relationship between mules and donkeys. Sales basically depend on money and paste, and I don't even know how I did it. This kind of rude management can still be used five years ago, but it can't hold up in today's era.

Even now, e-commerce talents are still precious, and an excellent operation can top the traditional industry offline 100 salesmen. However, another problem arises. Maybe swift horses are common, but Bole is not. Traditional industries' contempt for e-commerce may lead to their lack of vision for talents.

Forget about it.

The motivation of many traditional enterprises to enter e-commerce is very simple, that is, to expand a sales channel or increase the sales of products, which is equivalent to killing the chicken with one knife. Many well-known offline companies are like this, treating online stores as grocery stores, selling stocks, fighting for sales with red eyes, engaging in bad activities, and making their own brands stink. The director of cloud partner e-commerce believes that things that seriously affect the brand should not be done well.

In fact, online is an excellent opportunity to enhance brand value. Imagine, if you take this opportunity to create a brand image, increase user experience and gain customer loyalty, you will eventually get a virtuous circle instead of immediate profits. This may also be due to the fact that traditional enterprises do not pay enough attention to e-commerce, or the degree of attention is limited to what others can't do.

Do not understand

Ignorance stems from incomprehension, just like when he first got out of his mobile phone, people didn't understand what he was good for except self-defense. This kind of incomprehension can easily lead to wrong judgment, which leads to the blind copying of the traditional offline mode to the online.

In recent years, many traditional brands have begun to change their thinking, and the road to e-commerce has been smooth. Action comes from thinking, and the change of thinking is fundamental.