How to use community fission to pry the traffic lever in social group operation?

Everyone builds groups, but not all of them can operate a good community! First of all, we confirm one thing: is it necessary for everyone to build a group? How do you think about this question? Then confirm another question: what is your role and value? When you make these two issues clear first, then to determine the third issue, the community's original community, how do you solve?

Sun Honghe in his popular column socialization business fission, a systematic explanation, more than 100 sections of the course content, then today we come to do a simple inspiration:

1, first of all, let's make it clear that the community is now the value of the role of the community, the previous community operations, the purpose is to attract traffic, turnover, product promotion, investment, sales of a very clear purpose, but socialization Business new tools, a large number of the emergence of the value of the group also changed, now the group, the core value, in fact, the basis for social e-commerce, social is the key to the group, then there is a point to think about: what kind of people are qualified to enter your group?

2, this is the first wave of the community we talked about the origin group, what is the origin group? We have repeatedly mentioned in the column, when you can not achieve the most basic number of origin groups, there will be no spontaneous fission, much less a strong relationship, the origin group is the basis of fission, fission has a misunderstanding: many people think that fission is from the beginning of fission, which is wrong! It is from the origin of the community to start, we previously talked about the organization of g12 fission, and mentioned the self-development, self-operation, including the inertia of the economy mentioned now, these are the core of the community fission!

3, the community can fission, by what power to promote it? Is relying on people, human nature marketing, is relying on interests, relying on distribution? Here are three core: 1, the origin of the community, refers to the people! 2, spontaneous fission, refers to the system! 3, group marketing, refers to the human nature and interests!

Well, let's think about these three points: first you have brand personification? Second, do you have a supply chain that can realize the benefits? Third, do you have a high potential distribution and fission rationalization system?

We can only study these rules and internal logic, in order to use the methods and tools you know, in fact, the simple normalization of the method can be changed into countless kinds, but today I mentioned the core of these, precisely a community, operation masters and socialization masters, you must master the foundation

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